Wharton Business Radio

CMO Spotlight: August 31, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Catherine Hernandez-Blades (SVP and Chief Brand Officer, Aflac) and Peter Weingard (Vice President of Brand Strategy and Content Innovation, West Elm) on the Friday, August 31, 2018 edition of CMO Spotlight.

Air Date: Friday, August 31, 2018 on SiriusXM 132

Peter Weingard

Air Time: 9:00 am
Featuring: Peter Weingard

Catherine Hernandez-Blades

Air Time: 9:30 am
Featuring: Catherine Hernandez-Blades

Featured Guests

Catherine Hernandez-Blades

SVP and Chief Brand Officer, Aflac

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Catherine Hernandez-Blades is senior vice president, chief brand and communications officer at Aflac. She is responsible for Advertising, Brand Strategy, Cause Marketing, Sponsorships, and Social Media and leads the Corporate Communications department, including the company’s Sabre award-winning corporate social responsibility program.

With 25 years of professional success in optimizing operations, driving revenues, decreasing expenses, and building high-performing diverse teams, Hernandez-Blades is a metrics-focused strategist, marketer, tactician and leader who understands the business side of the business. An acknowledged change agent, she spent the last 15 years building organizations from the ground up and orchestrating and implementing large-scale turnarounds in highly regulated industries for international public companies in the Fortune 500.

PRWeek’s 2018 Outstanding In-House Professional, in 2017, Hernandez-Blades was inducted into the PRWeek Hall of Femme and PR News’ Hall of Fame and won the World Communications Forum Davos “Relations of the Future” award. Under her leadership, Aflac has been named PR News’ Top Places to Work in PR for three consecutive years.

The immediate past chair of Operation Homefront’s board of directors, Hernandez-Blades is an officer with The Seminar, a member of the Arthur W. Page Society and an Institute of Public Relations Trustee. A past member of the Marketing 50/M50, she is currently a member of the Communications 50/C50 and serves on the Communications Advisory Board for the Ethisphere Institute. The co-author of three books, she has been recognized by ExecRank as a Top 30 CMO and is an Accredited Business Communicator.

Hernandez-Blades earned a Bachelor of Arts in mass communication from the University of Louisiana at Lafayette and is a Loyola University Environmental Communications Fellow.

Twitter – @aflacduck | @aflac | @CHBlades
Full Profile

Peter Weingard

Vice President of Brand Strategy and Content Innovation, West Elm

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Peter Weingard is an accomplished marketing executive with extensive experience across media and lifestyle brands.

Peter currently serves as the vice president of brand strategy and content innovation at west elm.

Before joining West Elm Peter was the Chief Marketing Officer at New York Public Radio, where he led marketing innovation, data, research and audience growth across an expanding portfolio of products and platforms including podcast powerhouse, WNYC Studios. While there he helped turn a 92 year old public radio station into a digital audio powerhouse, commanding half of all podcast listening and driving WNYC to its highest ratings ever.

Before joining New York Public Radio, Peter was part of the founding management team that built and grew Food Network’s SaaS dining reservations business, CityEats, from concept through multi-million dollar exit in under three years.

Peter also served executive management roles in top digital media and entertainment brands including as CMO of About.com, digital product development at The New York Times and Vice President of data and CRM at Clear Channel Entertainment (now Live Nation). Peter started his career at legendary advertising firm, DDB, where he helped create and launch the global digital research spin off, Market Access International.

Peter is a mentor at TechStars New York and has been named as the CMO Club’s CMO of the Year for Content Engagement and as one of Campaign’s Digital 40 over 40. Peter also teaches at New York University’s SPS Integrated Marketing program.
Full Profile

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