Wharton Business Radio

CMO Spotlight: December 28, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Dara Treseder (CMO, Carbon) and Carrie Bienkowski (CMO, Peapod) on the Friday, December 28, 2018 edition of CMO Spotlight.

Air Date: Friday, December 28, 2018 on SiriusXM 132

Carrie Bienkowski

Air Time: 9:00 am
Featuring: Carrie Bienkowski

Dara Treseder

Air Time: 9:30 am
Featuring: Dara Treseder

Featured Guests

Dara Treseder

CMO, Carbon

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Dara leads marketing and communications at Carbon. She joined Carbon in 2018 from GE, where she was Chief Marketing Officer of GE Ventures and GE Business Innovations. Before joining GE, Dara led marketing efforts at Apple and Goldman Sachs. She is also the co-founder of the consulting firm NeuBridges. Dara has been widely recognized for her knowledge and achievements in marketing and technology. In 2018, she was featured by Forbes as a “CMO Next” – one of 50 executives the business publication identified as redefining the CMO’s role and shaping the future of marketing. Dara was also named by AdAge as one of the “Women to Watch” in 2018. In 2017, she was recognized by Inc. as one of the “30 Inspirational Women to Watch in Tech.” Dara graduated with highest honors in African and African American Studies from Harvard University and holds an MBA from Stanford University.

 

Twitter – @daratreseder | @carbon
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Carrie Bienkowski

CMO, Peapod

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Carrie Bienkowski’s role as Chief Marketing Officer of Peapod.com, the nation’s leading online grocery service, gives her the enviable role of showing Americans how they can shop smarter, save time and money, and find the foods they want in order to eat better each and every day.

As chief brand strategist, Bienkowski is focused on fueling continued growth for Peapod in the 24 markets currently served by Peapod as well as assessing new market opportunities. She is also committed to deepening Peapod’s technology offerings that enhance the consumer shopping experience – from the award-winning PeapodMobile app to “Ask Peapod,” the Alexa skill for hands-free, voice ordering.

A seasoned blue chip brand strategist with expertise in e-commerce and retail, Bienkowski served as the Head of Buyer Experience for eBay’s Fashion vertical in the European markets prior to Peapod. Earlier in her career, Bienkowski spent nearly a decade at Procter & Gamble, where she served as European marketing director for one of the company’s billion dollar brands. Later, at C&E Advisory in London, Bienkowski counseled businesses and brands including L’Oreal, Sky Media, Boots Pharmacy and Vodafone.

Bienkowski received her degree in finance and business economics from the University of Notre Dame.
Full Profile

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