Wharton Business Radio

CMO Spotlight: July 27, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Peter Giorgi (CMO, Celebrity Cruises) and Jeff Brooks (Chief Marketing Officer, Casper) on the Friday, July 27, 2018 edition of CMO Spotlight.

Air Date: Friday, July 27, 2018 on SiriusXM 132

Jeff Brooks

Air Time: 9:00 am
Featuring: Jeff Brooks

Peter Giorgi

Air Time: 9:30 am
Featuring: Peter Giorgi

Featured Guests

Peter Giorgi

CMO, Celebrity Cruises

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In April 2016, Peter Giorgi was named Chief Marketing Officer for Celebrity Cruises. He manages all aspects of our global marketing platforms, brand strategy and development, digital marketing, social media, research, loyalty, direct marketing and advertising.

Giorgi brings impressive experience and creativity to the table, combined with an ability to develop ideas based on novel and unconventional approaches. Creativity, disruptive, bold marketing, and success with other well-known consumer brands are just some of the attributes Giorgi brought to the Celebrity team; his experience and approach are perfectly aligned with the course of the brand.

Most recently, Giorgi acted as Global Head of Advertising and Content for Airbnb, where he led the development and execution of creative marketing and platforms that contributed to the success of one of the world’s fastest growing and most newsworthy travel brands. His success at Airbnb focused on launching community-driven social campaigns, global film and digital campaigns around the world, anthem campaigns with cultural impact, and award-winning animated storytelling.

An ad agency veteran, Giorgi previously worked as a Vice President for Crispin Porter + Bogusky, one of the world’s most awarded advertising agencies. While at the agency, he worked with several global brands including Volkswagen, Jose Cuervo, vitaminwater, and South Florida’s own Miami Dolphins.

Peter received a Bachelor of Science from the University of Toronto, and in 2015 was recognized as one of the “40 under 40” Brand Innovators.
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Jeff Brooks

Chief Marketing Officer, Casper

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Jeff Brooks is Chief Marketing Officer at Casper, where he leads its acquisition, retention, communications, analytics, content, and marketing teams. He is also responsible for driving the company’s advertising, brand, and digital marketing strategies.

Jeff brings 25 years’ experience in building world-class brands to his role at Casper. Mostly recently, he was President and CMO of digital agency Huge. Under his leadership, Huge achieved record business growth, expanded into new markets, and produced award-winning work widely recognized for its creativity and innovation.

Prior to Huge, Jeff was Chief Commercial Officer at MDC Media Partner’s Assembly, helping to launch and grow the agency to over 500 people with more than $3 billion in annual billings. Jeff has also held C-level roles at leading advertising agencies M&C Saatchi, Havas, and Proximity.

Jeff is a graduate of Hamilton College.

Twitter – @jeffbrooks1
Full Profile

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