Wharton Business Radio

CMO Spotlight: November 30, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Jackson Jeyanayagam (CMO, Boxed) and Marissa Tarleton (CMO, RetailMeNot) on the Friday, November 30, 2018 edition of CMO Spotlight.

Air Date: Friday, November 30, 2018 on SiriusXM 132

Marissa Tarleton

Air Time: 9:00 am
Featuring: Marissa Tarleton

Jackson Jeyanayagam

Air Time: 9:30 am
Featuring: Jackson Jeyanayagam

Featured Guests

Jackson Jeyanayagam

CMO, Boxed

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Jackson Jeyanayagam is currently Chief Marketing Officer for Boxed.com, leading all marketing efforts for the fast-growing e-commerce start-up. Previously, Jackson was Head of Digital for Chipotle responsible for leading all digital marketing efforts including mobile, content, social media, CRM and analytics.

In his prior role, Jackson was SVP, Digital Strategy at Taylor where he built and oversaw the digital marketing practice group and supported a number of brands including Diageo, P&G, Nestle, Jordan Brand, NASCAR, Starwood, 3M and Capital One. Before Taylor, Jackson was a Director at Citizen Paine where he led social media integration and influencer marketing for Old Spice as well as Dentyne, working closely with each brand team and their collective agencies to create and implement through the line campaigns.

Jackson started his career at Waggener Edstrom working with clients such as Microsoft and T-Mobile. Personally, Jackson serves on sever Boards, including the Advisory Board for Dynamic Signal and Miles. Most recently, Jackson was named on Forbes CMO Next 2018 list, spotlight CMOs who serve as models of a new, emerging and disruptive chief marketers.
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Marissa Tarleton

CMO, RetailMeNot

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Marissa Tarleton is the chief marketing officer of RetailMeNot, Inc. In this role, she directs all consumer brand advertising, customer acquisition and retention, search engine marketing, public relations, internal communications, business-to-business marketing, and customer relationship management.
Prior to RetailMeNot, Marissa led marketing for Dell Inc.’s North America Consumer and Small Business organization. Her responsibilities included driving new customer acquisition through marketing communications, media, partner programs, loyalty and CRM for both the Dell direct and retail businesses.
During her 13-year tenure at Dell she has served in multiple regional and global marketing leadership roles including product marketing, brand management, e-commerce and digital marketing as well as leadership of Dell’s global advertising team. Prior to Dell, Marissa worked in advertising in New York City for both Ogilvy & Mather and Foote Cone & Belding. She was responsible for account and media leadership for brands such as IBM, Nabisco, and the United States Postal Service.
Marissa holds a Bachelor of Arts from Colgate University and a Master of Business Administration from the University of Texas at Austin.

Full Profile

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