Wharton Business Radio

Knowledge @Wharton: February 28, 2018

Host Dan Loney is joined by Hank Boyd Esq. (Clinical Professor of Marketing, University of Maryland (Robert H. Smith School of Business)), Sree Sreenivasan (Digital and social media consultant, Center10 Consulting LLC), Jesse Holland (Author of “The Black Panther: Who Is The Black Panther?”), Susan Ronald (Author), Michelle Egan (Professor, School of International Service; Global Fellow, Wilson Center, American University), Erik Jones (Director of European and Uraisan Studies; Professor of European Studies and International Political Economy, Johns Hopkins University), and Americus Reed (Professor of Marketing, The Wharton School) on the Wednesday, February 28, 2018 edition of Knowledge@Wharton.

Air Date: Wednesday, February 28, 2018 on SiriusXM 132

Hosted By

Knowledge @Wharton: February 28, 2018 10:00

Air Time: 10:00 am
Featuring: Michelle Egan, Erik Jones

Knowledge @Wharton: February 28, 2018 10:30

Air Time: 10:30 am
Featuring: Sree Sreenivasan

Knowledge @Wharton: February 28, 2018 11:00

Air Time: 11:00 am
Featuring: Hank Boyd Esq., Jesse Holland, Americus Reed

Knowledge @Wharton: February 28, 2018 11:30

Air Time: 11:30 am
Featuring: Susan Ronald

Featured Guests

Hank Boyd Esq.

Clinical Professor of Marketing, University of Maryland (Robert H. Smith School of Business)

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Hank Boyd is a Clinical Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He is also the Managing Director at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin.

Hank’s opinions have appeared in The Washington Post, Baltimore Sun, Washington Business Journal, Wisconsin State Journal, Morning Consult and CNBC. During the course of his academic career, Hank has taught over 15,000 students the intricacies of marketing theory and practice. A brief listing of his former clients includes the NFL, ExxonMobil, Verizon, and SAIC.

Hank received his Ph.D. in Marketing from Duke University, J.D. in Intellectual Property from the University of Wisconsin-Madison, MBA from the University of California at Berkeley and A.B. from Princeton University.

Twitter – @SmithBrainTrust
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Sree Sreenivasan

Digital and social media consultant, Center10 Consulting LLC

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Sree is a leading digital and social media consultant and strategist. He works as a consultant, speaker and trainer for nonprofits, corporations and more. He was, most recently, NYC’s Chief Digital Officer, running the Mayor’s Office of Digital Strategy. He left the position when the role of CDO was combined with the role of Chief Technology Officer of NYC.

From 2013-2016, he was the first Chief Digital Officer at the Metropolitan Museum of Art. At the Met, he lead a 70-person team that worked to keep the 150-year-old institution relevant in the smartphone age.

He joined the Met after spending 20 years at Columbia University as a professor at the Columbia Journalism School and a year as Columbia’s first CDO.

He was named one of Fast Company’s 100 Most Creative People in Business in 2015.

He is founder of such popular learning opportunities as Social Media One-Night Stand and Social Media Weekend #smwknd

From 2009-2011, he was part of the founding team at DNAinfo.com, developing the initial concept and business plan (funded by the founder of Ameritrade), a hyperlocal site named one of 2010’s six hottest news startups by BusinessInsider.

He is co-founder of SAJA, South Asian Journalists Association, SAJA.org, a group of 1,000+ journalists in the US and Canada.

Lists of influence are not that useful, but you can get a sense of of him from some that he’s been on: AdAge’s 25 media people to follow on Twitter; Poynter’s 35 most influential people in social media; Newsweek’s 40 most influential South Asians in the US; and Unity: Journalists of Color’s seed list of the top 100 journalists of the past century. He was also on Quill Magazine’s list of 20 journalists to follow on Twitter, but he was much more excited that three of his students were also listed, making that four out of 20!

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Jesse Holland

Author of “The Black Panther: Who Is The Black Panther?”

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Jesse J. Holland is an award-winning journalist and novelist and the author of the first novel featuring comics’ most popular black superhero, The Black Panther.

In Black Panther: Who Is The Black Panther? Holland retells the classic origin of T’Challa, the original Black Panther, and updates it for the new century, giving new fans and longtime die-hard aficionados a good platform and some inside information for the new “Black Panther” movie from Marvel Studios debuting in 2018.

Jesse is also the author of the award-winning book, “The Invisibles: African American Slavery Inside the White House” and of “Black Men Built The Capitol: Discovering African American History In and Around Washington, D.C.”

His journalistic work has been recognized with several awards, including his being the only reporter named to Presstime Magazine’s Top 20 Under 40 in 1997, the youngest person named as one of the University of Mississippi’s Top 50 Journalism Graduates and the recipient of the 1996 Associated Press Managing Editors Association John L. Dougherty Excellence Award.

Jesse J. Holland is a Race & Ethnicity reporter for The Associated Press, responsible for coverage and analysis of this nation’s minority and ethnic groups for the world’s largest news organization. A former Supreme Court, White House and congressional reporter, Jesse was named one of TheRoot.com 100 Most Influential African Americans in 2011 and is the youngest person on the University of Mississippi’s Top 50 Journalism Graduates. His most recent stories for The Associated Press can be found here: http://bit.ly/storiesbyjessejholland

In addition, he is the former president of the Washington Press Club Foundation, an organization that promotes and provides funding for aspiring female and minority journalists as well as chronicling the history of women journalists in Washington, D.C. In 2004, Holland became the first African American ever elected to the Congressional Standing Committee of Correspondents, a congressionally created committee of journalists elected by their Washington, D.C. peers to represent the Congressional Press Corps in front of the Senate and the House of Representatives. Holland also is a member or former member of the National Press Club, the National Association of Black Journalists, the Capital Press Club, the Washington Association of Black Journalists, the Society of Professional Journalists and one of the creators of the former newspaper comic strip, Hippie and the Black Guy. He is also a co-founder of two NABJ chapters, the University of Mississippi Association of Black Journalists and the South Carolina Midlands Association of Black Journalists.

Holland hails from Holly Springs, Mississippi and lives in Bowie, Maryland. He graduated from the University of Mississippi with a Liberal Arts degree with an emphasis in journalism and English, and received his Masters in Fine Arts in Creative Nonfiction from Goucher College. While at Ole Miss, he also was only the second African American editor of the daily campus newspaper, The Daily Mississippian, and at Goucher, he serves as the Alumnae & Alumni of Goucher College’s representative on the Goucher College Board of Trustees.
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Susan Ronald

Author

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Born and raised in the United States, Susan Ronald has lived in England for more than twenty-five years. She is the author of six books, most recently, Hitler’s Art Thief, Heretic Queen, The Pirate Queen, and Shakespeare’s Daughter. Her latest book, A Dangerous Woman: American Beauty, Noted Philanthropist, Nazi Collaborator—The Life of Florence Gould is now available from St. Martin’s Press.
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Michelle Egan

Professor, School of International Service; Global Fellow, Wilson Center, American University

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Michelle Egan is Professor and Jean Monnet Chair Ad Personam in the School of International Service, American University. She is the author of the recently published book Single Markets: Economic Integration in Europe and the United States (Oxford, 2015).

She is past Chair of EUSA, the European Union Studies Association, the largest professional association focusing on European integration and has received a number of fellowships from Bosch Foundation, German Marshall Fund, Howard Foundation, and European University Institute for her research activities. She is a member of Transworld, a multi- institution project on Transatlantic Relations and Global Governance. Her work focuses on comparative regionalism, trade politics, and global governance.

Major Publications:

-Single Markets: Economic Integration in Europe and the United States (Oxford University Press, 2015)

-‘Compliance in the Single Market’ with Helena Guimaries Business and Politics, April 2013 Volume 14, Issue 4: 1–28

-Research Agendas in EU Studies: Stalking the elephant with Neill Nuen and William Patterson Palgrave Macmillan, 2009

American University – http://www.american.edu/sis/faculty/megan.cfm

Book – https://www.amazon.com/Single-Markets-Economic-Integration-Europe/dp/0199280509
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Erik Jones

Director of European and Uraisan Studies; Professor of European Studies and International Political Economy, Johns Hopkins University

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Erik Jones is Director of European and Eurasian Studies and Professor of European Studies and International Political Economy at the Paul H. Nitze School of Advanced International Studies of the Johns Hopkins University. He is also Senior Research Fellow at Nuffield College in Oxford, United Kingdom. Jones is author of The Politics of Economic and Monetary Union (2002), Economic Adjustment and Political Transformation in Small States (2008), and, together with Dana Allin, Weary Policeman: American Power in an Age of Austerity (2012). His most recent book is a collection of short essays called The Year the European Crisis Ended (2014). He is editor or co-editor of more than twenty books or special issues of journals on topics related to European politics and political economy including The Oxford Handbook of the European Union (2012) and The Oxford Handbook of Italian Politics (2015). Professor Jones teaches on topics in international and comparative political economy with a particular focus on Europe and the transatlantic relationship.

Professor Jones is a frequent commentator on European politics and political economy whose contributions have been published in, among others, Financial Times, New York Times, USA Today, and newspapers and magazines across Europe. He has written extensively on European monetary integration and macroeconomic governance and has been active in public debates about the European response to the global economic and financial crisis. Professor Jones is co-editor of Government and Opposition and he is a contributing editor to the Institute for International and Strategic Studies Journal Survival.

Jones earned his AB at Princeton University (1988) and his MA and PhD at Johns Hopkins SAIS (1990, 1996). Prior to joining the faculty at Johns Hopkins, he worked at the Centre for European Policy Studies, the Central European University and the University of Nottingham. A US citizen, Jones has lived in Europe for the last twenty-five years.

Twitter – @Erik_Jones_SAIS
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Americus Reed

Professor of Marketing, The Wharton School

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Professor Americus Reed is the Marketing Department’s only “identity theorist,” focusing his research on the role consumers’ self-concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view. Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person’s identity are virtually immovable, or “sticky,” providing new information for marketing managers about product loyalty. Professor Reed’s research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology. That Professor Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.
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