Wharton Business Radio

Knowledge @Wharton: March 15, 2018

Host Dan Loney is joined by Emily Aguilo-Perez (Assistant Professor of Education, The Pennsylvania State University), Douglas Smith M.D. (Robert A. Groff Professor of Teaching and Research in Neurosurgery in the Department of Neurology, Perelman School of Medicine at the University of Pennsylvania), Miro Copic (Marketing Lecturer; Co-Founder & Principal Partner, San Diego State University Fowler College of Business; Bottomline Marketing), Kimberly Marten (Ann Whitney Olin Professor of Political Science, Barnard College, Columbia University), Joshua Tucker (Professor of Politics, Director of NYU Jordan Center for the Advanced Study of Russia, New York University), Daniel Kelemen (Professor of Political Science, Jean Monnet Chair in European Union Politics, Rutgers University), Denise Lee Yohn (Speaker; Brand-Building Expert; Author), and Barbara Kahn (Patty and Jay H. Baker Professor Professor of Marketing, The Wharton School) on the Thursday, March 15, 2018 edition of Knowledge@Wharton.

Air Date: Thursday, March 15, 2018 on SiriusXM 132

Hosted By

Knowledge @Wharton: March 15, 2018 10:00

Air Time: 10:00 am
Featuring: Kimberly Marten, Joshua Tucker, Daniel Kelemen

Knowledge @Wharton: March 15, 2018 10:30

Air Time: 10:30 am
Featuring: Denise Lee Yohn

Knowledge @Wharton: March 15, 2018 11:00

Air Time: 11:00 am
Featuring: Douglas Smith M.D.

Knowledge @Wharton: March 15, 2018 11:30

Air Time: 11:30 am
Featuring: Miro Copic, Barbara Kahn

Knowledge @Wharton: March 15, 2018 23:30

Air Time: 11:30 pm
Featuring: Emily Aguilo-Perez

Featured Guests

Emily Aguilo-Perez

Assistant Professor of Education, The Pennsylvania State University


Emily R. Aguiló-Pérez is Assistant Professor of Education (Children’s Literature) at The Pennsylvania State University. She earned a Ph.D. in Curriculum and Instruction at The Pennsylvania State University, where she was a Bunton-Waller fellow and a Holmes Scholar. She also earned a minor in Women’s, Gender, and Sexuality Studies, focusing primarily on girlhood studies and children’s literature. She received an M.A. in English Education and a B.A. in English Linguistics from the University of Puerto Rico, Mayagüez campus. Her dissertation, “Tracing Puerto Rican Girlhoods: An Intergenerational Study of Interactions with Barbie and Her Influence on Female Identities,” examined the social and cultural implications that experiences with Barbie may have on women and girls’ lives. The study highlights how women and girls constructed their own identities in relation to femininity, body image, race, and nationalism through Barbie play.

She has taught at various levels including elementary, high school, and college. Courses taught include Composition and Rhetoric, Children’s Literature, Teaching English to English Language Learners, College and Career Prep, Intermediate English Composition, and Basic English.

Areas of interest: Children’s literature, Girlhood studies, Latinx studies, ESL, children’s culture(s), Curriculum development, and Popular Culture, among others.

Twitter – @EmilyAguilo
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Douglas Smith M.D.

Robert A. Groff Professor of Teaching and Research in Neurosurgery in the Department of Neurology, Perelman School of Medicine at the University of Pennsylvania


Douglas H. Smith, M.D. is the Director of the Center for Brain Injury and Repair and Professor of Neurosurgery at the Perelman School of Medicine, University of Pennsylvania. Penn’s multidisciplined CBIR includes over twenty-five principal investigators and their laboratory staff collectively studying mechanisms, diagnosis and potential treatments of traumatic brain injury. Over the last 18 years, Dr. Smith has devoted his full-time efforts to neurotrauma research following completion of fellowships in both molecular biology and neurotrauma at the University of Connecticut. He has been an active member of the National Neurotrauma Society and currently serves as an officer. In addition, Dr. Smith is director of a multi-center NIH program grant on mild traumatic brain injury and he oversees an NIH training grant for brain injury research. His laboratory’s research interests include investigating the biomechanical effects of traumatic brain injury, imaging techniques to diagnose diffuse axonal injury, and the link between diffuse axonal injury and Alzheimer’s disease. Dr. Smith’s laboratory has also engineered nervous tissue constructs that have been shown to repair spinal cord and nerve damage. These collective efforts have resulted in over 170 published reports.
Full Profile

Miro Copic

Marketing Lecturer; Co-Founder & Principal Partner, San Diego State University Fowler College of Business; Bottomline Marketing


Over his 25-year senior marketing, sales and general management career, Miro has successfully managed, developed and launched a broad array of brands with Fortune 100 companies, start-ups, and turnarounds. He has also been a start-up CEO and corporate General Manager. Miro’s passion is working with clients in the consumer, entertainment, convergence and technology sectors.

Prior to BottomLine, Miro was Chief Marketing Officer at Hasbro’s Wizards of the Coast division where he developed a successful brand portfolio strategy that generated sales 30% ahead of plan. Miro also served as Chief Marketing Officer of News Corporation’s SKY Latin America satellite TV service where he launched the most successful multi-channel television service in Latin America, reaching over 1 million subscribers in 24 months and taking the business from zero to over $250 million in revenues. As Vice President of Marketing and Strategic Planning at Savoy Brands International, Miro turned around once leading brands in 10 of the largest Latin American markets against global competitors; grew revenues over 40% and helped the company turn its first profit in 5 years. Simultaneously, he was the General Manager of their Ecuadorian operation where he successfully grew sales and profits despite a major currency devaluation, inherited labor issues and new global competitors entering the market. He began his career at Frito-Lay where he held a number of senior-level marketing positions both domestically and internationally.

Miro earned his MBA from Harvard Business School and a MPP from Harvard’s Kennedy School of Government. He earned B.A. in Economics and International Relations from the University of Southern California, graduating magna cum laude and Phi Beta Kappa. He is on the board of directors of several private companies, a mutual fund and various non-profit organizations. He has been teaching “Strategic Branding”, a popular course in the MBA program at San Diego State University since 2007.
Full Profile

Kimberly Marten

Ann Whitney Olin Professor of Political Science, Barnard College, Columbia University


Kimberly Marten is the Ann Whitney Olin Professor of Political Science at Barnard College, Columbia University, and the Director of the Program on U.S.-Russia Relations at Columbia’s Harriman Institute. In March 2017 the Council on Foreign Relations published her special report, Reducing Tensions between Russia and NATO. She has written four books, most recently Warlords: Strong-Arm Brokers in Weak States (Cornell, 2012). Her first book, Engaging the Enemy: Organization Theory and Soviet Military Innovation (Princeton, 1993) won the Marshall Shulman Prize. She has written many academic journal articles and book chapters and has recent policy articles in The New Republic, The Washington Quarterly, ForeignAffairs.com, the Washington Post’s Monkey Cage blog, and the Huffington Post. She is a frequent media commentator and appeared on “The Daily Show” with Jon Stewart. She earned her undergraduate degree at Harvard and Ph.D. at Stanford. She is a member of the Council on Foreign Relations.

Twitter – @kimberly.marten
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Joshua Tucker

Professor of Politics, Director of NYU Jordan Center for the Advanced Study of Russia, New York University


Joshua A. Tucker is Professor of Politics, affiliated Professor of Russian and Slavic Studies, and affiliated Professor of Data Science at New York University. He is a co-Director of the NYU Social Media and Political Participation (SMaPP) laboratory, the Director of NYU’s Jordan Center for Advanced Study of Russia, and a co-author/editor of the award-winning politics and policy blog The Monkey Cage at The Washington Post. He specializes in the study of mass political behavior, including elections and voting, the development of partisan attachment, public opinion formation, and mass protest. His research at the SMaPP lab has covered a wide range of topics, including partisan echo chambers, online hate speech in the US and the Middle East, exposure to social media and political knowledge, the role of social media and networks in protest, and how competitive authoritarian regimes respond to online opposition. His research has appeared in over two-dozen scholarly journals, and he is a co-author of the recently published Communism’s Shadow: Historical Legacies and Contemporary Political Attitudes (Princeton University Press, 2017).

Book – https://www.amazon.com/Communisms-Shadow-Historical-Contemporary-Political/dp/0691175594/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Twitter – @j_a_tucker; @NYUJordanCenter
Full Profile

Daniel Kelemen

Professor of Political Science, Jean Monnet Chair in European Union Politics, Rutgers University


R. Daniel Kelemen is Professor of Political Science and Jean Monnet Chair in European Union Politics at Rutgers University. Kelemen’s research interests include the politics of the European Union, law and politics, comparative political economy, and comparative public policy. His most recent book –

Eurolegalism: The Transformation of Law and Regulation in the European Union (Harvard University Press, 2011) won the Best Book Award from the European Union Studies Association. He is also author of

The Rules of Federalism: Institutions and Regulatory Politics in the EU and Beyond (Harvard University Press, 2004), as well as over forty book chapters and articles in journals including the American Political Science Review, World Politics, International Organization, Comparative Political Studies, West European Politics, Journal of Public Policy and Journal of European Public Policy. He is editor of Lessons from Europe? What Americans Can Learn from European Public Policies (CQ Press, 2014) and co-editor of The European Union: Integration and Enlargement (Routledge, 2014), The Power of the European Court of Justice (Routledge, 2012), and The Oxford Handbook of Law and Politics (Oxford University Press, 2008). He serves on the editorial boards of the Journal of European Public Policy and West European Politics and is a former member of the Executive Committee of the European Union Studies Association.

Kelemen previously served as the Director of the Center for European Studies at Rutgers University. Prior to Rutgers, Kelemen was Fellow in Politics, Lincoln College, University of Oxford. He has been a Member of the Institute for Advanced Study at Princeton, visiting fellow in the Program in Law and Public Affairs (LAPA) at Princeton University, a Fulbright Fellow in European Union Studies at the Centre for European Policy Studies in Brussels and a visiting fellow at the Center of International Studies at the Woodrow Wilson School of Public and International Affairs at Princeton University. He was educated at Berkeley (A.B. in Sociology) and Stanford (M.A. and Ph.D. in Political Science).

Twitter – @rdanielkelemen
Full Profile

Denise Lee Yohn

Speaker; Brand-Building Expert; Author


Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. She has run her own firm as an independent consulting partner since 2004.

An influential writer and brand expert, Denise wrote the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. She enjoys challenging readers to think differently about brand-building. She has been a regular contributor to the Harvard Business Review blog, Forbes, Seeking Alpha, and the monthly column Brand New Perspectives to QSR Magazine. Denise regularly appears on Fox Business TV and other international news media as a commentator on breaking business news. In 2008 she launched her blog, brand-as-business bites™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs.

With her expertise and personal approach, Denise has become an in-demand keynote speaker and addresses business leaders around the world. When she’s not writing or speaking, she serves as a board member of San Diego Sport Innovators and the non-profit Urban Life.

Twitter – @deniseleeyohn

Book – http://deniseleeyohn.com/brand-book/special-offers/
Full Profile

Barbara Kahn

Patty and Jay H. Baker Professor Professor of Marketing, The Wharton School


Barbara E. Kahn returned to The Wharton School in January 2011 to serve as the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton, Barbara served for three and a half years as the Dean and Schein Family Chair Professor of Marketing at the School of Business Administration, University of Miami, Coral Gables, Florida. While Dean at the University of Miami, she launched new global initiatives and academic programs, attracted top faculty from some of the world’s leading business schools to enhance the caliber of the school’s research and teaching, and established new partnerships with the business community. All of these initiatives helped the School rise significantly in the ratings. She also established the Global Business Forum at the University of Miami which brought over 1000 leading business executives and professionals to the campus.

Before becoming Dean at University of Miami, Barbara spent 17 years at The Wharton School as the Dorothy Silberberg Professor of Marketing. She was also Vice Dean and Director of the Wharton Undergraduate program. She was a Senior Fellow of the Leonard Davis Institute and a faculty member of the Graduate Group in the Psychology Department. Before joining the Wharton faculty in 1990, Barbara served on the faculty at the Anderson School of Management at UCLA. She was the Hakuhodo Advertising Agency Visiting Scholar at University of Tokyo in 1993 and a Visiting Academic at the University of Sydney, Australia, in 1996.

Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 60 articles in leading academic journals. Between 1982 and 2006, she was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. In 2013, she published Global Brand Power: Leveraging Branding for Long-Term Growth.

Barbara has been elected president of the Association of Consumer Research, elected president of the Journal of Consumer Research Policy Board and selected as a Marketing Science Institute Trustee. She has been or is area editor at Marketing Science, and associate editor both at the Journal of Consumer Research and Journal of Marketing. She is or has been on the editorial boards of the Journal of Marketing Research, Marketing Science, the Journal of Marketing, the Journal of Consumer Research, the Journal of Behavioral Decision Making and Marketing Letters.

She received her PhD, MBA and MPhil degrees from Columbia University, and a BA in English Literature from the University of Rochester.

Barbara’s latest book is available for purchase “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption” (Philadelphia: Wharton Digital Press, 2018).

Book – https://wdp.wharton.upenn.edu/book/shopping-revolution/
Full Profile

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