Wharton Business Radio

Knowledge@Wharton: December 6, 2018

Host Dan Loney is joined by Carlos Torelli (Professor of Business Administration, Gies College of Business, University of Illinois at Urbana-Champaign), Bill Kilday (VP of Marketing, Niantic, Inc.), and Helen “Nellie” Drew (Professor of Practice in Sports Law, University at Buffalo School of Law) on the Thursday, December 6, 2018 edition of Knowledge@Wharton.

Air Date: Thursday, December 6, 2018 on SiriusXM 132

Hosted By

Helen "Nellie" Drew

Air Time: 10:00 am
Featuring: Helen "Nellie" Drew

Carlos Torelli

Air Time: 11:30 am
Featuring: Carlos Torelli, Bill Kilday

Featured Guests

Carlos Torelli

Professor of Business Administration, Gies College of Business, University of Illinois at Urbana-Champaign

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Carlos J. Torelli is Professor of Marketing in the Department of Business Administration at the University of Illinois at Urbana-Champaign. He applies his knowledge of cross-cultural psychology to identify the key cultural factors that drive consumers’ reactions in a globalized economy and to uncover the underlying socio-cognitive processes for these reactions. Torelli’s research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, self-regulation and persuasion.

He is the author of “Globalization, Culture and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization,” Palgrave Macmillan 2013. His work has been published in several books and in top journals in psychology and consumer behavior, including the Journal of Marketing, the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Consumer Psychology (where one of his articles is ranked in the “top 20 most cited” articles in the last 5 years), Social Cognition, and Social and Personality Psychology Compass. His research has been featured in multiple mass media outlets, such as NPR, WCCO-TV, KMSP-TV, Star Tribune, Psychology Today, Yahoo Finance, and Yahoo Lifestyle. Professor Torelli received his PhD in Business Administration from the University of Illinois at Urbana-Champaign. Before moving to the University of Illinois, where he teaches Brand Management and International Management for undergraduate, graduate and executive education programs, he worked at the University of Minnesota, Twin Cities campus, and was Marketing Vice-President for Citibank in Venezuela and Turkey.

 

Twitter- @torellic
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Bill Kilday

VP of Marketing, Niantic, Inc.

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Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping startup Keyhole, and marketing lead for Google’s Geo Division during the launch of Google Maps and Google Earth. He is currently VP of Marketing for Niantic, Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter Wizards Unite.

Book – https://www.amazon.com/Never-Lost-Again-Revolution-Industries/dp/0062673041
Book Site – https://www.neverlostagain.earth 
Full Profile

Helen "Nellie" Drew

Professor of Practice in Sports Law, University at Buffalo School of Law

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Helen A. “Nellie” Drew teaches a variety of courses that incorporate topics such as drug testing in professional sports and professional player contract negotiation and arbitration. Drew is especially interested in the evolving research and litigation concerning concussions in both amateur and professional sports.

A native Western New Yorker, Drew is a lifelong Bills, Sabres and Bulls fan. While attending the School of Law, she developed an independent study research project on alternative dispute resolution in the NHL with Gerry Meehan ‘82 who was in-house counsel with the Sabres. Drew was instrumental in negotiating and drafting contracts for Pat LaFontaine, Dominik Hasek and Alexander Mogilny, among others. She was also part of the legal team that handled numerous NHL transactions, including the Anaheim MIghty Ducks, the Ottawa Senators, the Tampa Bay Lightning and the San Jose Sharks.

 

Twitter- @UBSchoolofLaw
Full Profile

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