Wharton Business Radio

Knowledge@Wharton: December 6, 2018

Host Dan Loney is joined by Thomai Serdari (Adjunct Professor of Marketing, Leonard N. Stern School of Business, New York University), Bradley Hope (Reporter; Author of” Billion Dollar Whale”), Lisa Ertz (Director, Defend Your Head’s Mom’s Safety Alliance), Carlos Torelli (Professor of Business Administration, Gies College of Business, University of Illinois at Urbana-Champaign), Bill Kilday (VP of Marketing, Niantic, Inc.), Douglas Smith M.D. (Robert A. Groff Professor of Teaching and Research in Neurosurgery in the Department of Neurology, Perelman School of Medicine at the University of Pennsylvania), Ken Shropshire (Wharton Professor Emeritus; CEO of the Global Sport Institute, The Wharton School), and Marshall Meyer (Emeritus Professor of Management, The Wharton School) on the Thursday, December 6, 2018 edition of Knowledge@Wharton.

Air Date: Thursday, December 6, 2018 on SiriusXM 132

Hosted By

Ken Shropshire

Air Time: 10:00 am
Featuring: Ken Shropshire

Lisa Ertz and Dr. Douglas Smith

Air Time: 10:30 am
Featuring: Lisa Ertz, Douglas Smith M.D.

Bradley Hope

Air Time: 11:00 am
Featuring: Bradley Hope

Carlos Torelli, Thomai Serdari, and Marshall W. Meyer

Air Time: 11:30 am
Featuring: Thomai Serdari, Carlos Torelli, Bill Kilday, Marshall Meyer

Featured Guests

Thomai Serdari

Adjunct Professor of Marketing, Leonard N. Stern School of Business, New York University

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Thomai Serdari, Ph.D. is a strategist in luxury marketing and branding. She helps clients launch, grow, and successfully manage luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market.

Prof. Serdari has been teaching at New York University since 2004. She has developed a variety of courses at NYU, among which: “Cultures of Excess: Product and Fashion Design through Modernity” and “Entrepreneurship in the Business of Art.” She also developed the core courses for the Luxury Marketing specialization at the Leonard N. Stern School of Business, MBA level: “The Core of Luxury: Processes, Products, and Strategies through History,” “Luxury Branding: Brand Thinking and Experience,” and “Luxury Launch: Designing & Marketing a Luxury Product/Project/Enterprise.”

Originally trained as an architect at the National Technical University of Athens, Prof. Serdari received her doctorate in Art History & Archaeology from the Institute of Fine Arts, New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009).

Heavily drawing on her interdisciplinary training, Prof. Serdari heads Brand(x)Lux, a brand consultancy that uses critical, business and design thinking to help brands interpret culture, the questions that define it and the trends that will impact the future of business. She contributes opinion pieces to Luxury Daily and is the business editor of the first academic interdisciplinary journal on Luxury: History, Culture, Consumption published by Taylor & Francis.

Prof. Serdari is one of the main contributors to the LVMH Fundamentals in Luxury Retail: A CPC/Parsons Collaboration, an education program designed to train and provide a wide range of retail skills to Chinese-Americans.

 

Twitter- @thomai

Personal Site- brandxlux.com
Full Profile

Bradley Hope

Reporter; Author of” Billion Dollar Whale”

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Bradley Hope reports on finance and malfeasance for the Wall Street Journal from London. Before that, he spent six years as a correspondent in the Middle East, where he covered the Arab Spring. He was detained by authorities in Bahrain, reported from the front lines of the Libyan civil war, and has been teargassed in Egypt protests. Bradley is a Pulitzer finalist and winner of the Gerald Loeb Award for international reporting and the TRACE International Award for Investigative Reporting. He is also the author of Last Days of the Pharaoh about Hosni Mubarak.

 

Twitter- @bradleyhope

Book- https://www.amazon.com/gp/product/031643650X/ref=dbs_a_def_rwt_bibl_vppi_i0
Full Profile

Lisa Ertz

Director, Defend Your Head’s Mom’s Safety Alliance

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Lisa Ertz is the mother of Philadelphia Eagles tight end, Zach Ertz. She also has three other sons: a college baseball pitcher, a recent graduate of Cal-Berkeley, and a son whose college playing career was cut short by multiple concussions. As a mom possessing first-hand experience with the risks and rewards of playing football, Lisa has a unique and valuable perspective on the issues associated with the sport and the importance of making it safe for everyone who wants to play and for other mom’s out there who share her concern. Her singular focus is on making the game safe first which will in turn save the game.

 

Twitter- @DefendYourHead
Full Profile

Carlos Torelli

Professor of Business Administration, Gies College of Business, University of Illinois at Urbana-Champaign

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Carlos J. Torelli is Professor of Marketing in the Department of Business Administration at the University of Illinois at Urbana-Champaign. He applies his knowledge of cross-cultural psychology to identify the key cultural factors that drive consumers’ reactions in a globalized economy and to uncover the underlying socio-cognitive processes for these reactions. Torelli’s research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, self-regulation and persuasion.

He is the author of “Globalization, Culture and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization,” Palgrave Macmillan 2013. His work has been published in several books and in top journals in psychology and consumer behavior, including the Journal of Marketing, the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Consumer Psychology (where one of his articles is ranked in the “top 20 most cited” articles in the last 5 years), Social Cognition, and Social and Personality Psychology Compass. His research has been featured in multiple mass media outlets, such as NPR, WCCO-TV, KMSP-TV, Star Tribune, Psychology Today, Yahoo Finance, and Yahoo Lifestyle. Professor Torelli received his PhD in Business Administration from the University of Illinois at Urbana-Champaign. Before moving to the University of Illinois, where he teaches Brand Management and International Management for undergraduate, graduate and executive education programs, he worked at the University of Minnesota, Twin Cities campus, and was Marketing Vice-President for Citibank in Venezuela and Turkey.

 

Twitter- @torellic
Full Profile

Bill Kilday

VP of Marketing, Niantic, Inc.

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Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping startup Keyhole, and marketing lead for Google’s Geo Division during the launch of Google Maps and Google Earth. He is currently VP of Marketing for Niantic, Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter Wizards Unite.

Book – https://www.amazon.com/Never-Lost-Again-Revolution-Industries/dp/0062673041
Book Site – https://www.neverlostagain.earth 
Full Profile

Douglas Smith M.D.

Robert A. Groff Professor of Teaching and Research in Neurosurgery in the Department of Neurology, Perelman School of Medicine at the University of Pennsylvania

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Douglas H. Smith, M.D. is the Director of the Center for Brain Injury and Repair and Professor of Neurosurgery at the Perelman School of Medicine, University of Pennsylvania. Penn’s multidisciplined CBIR includes over twenty-five principal investigators and their laboratory staff collectively studying mechanisms, diagnosis and potential treatments of traumatic brain injury. Over the last 18 years, Dr. Smith has devoted his full-time efforts to neurotrauma research following completion of fellowships in both molecular biology and neurotrauma at the University of Connecticut. He has been an active member of the National Neurotrauma Society and currently serves as an officer. In addition, Dr. Smith is director of a multi-center NIH program grant on mild traumatic brain injury and he oversees an NIH training grant for brain injury research. His laboratory’s research interests include investigating the biomechanical effects of traumatic brain injury, imaging techniques to diagnose diffuse axonal injury, and the link between diffuse axonal injury and Alzheimer’s disease. Dr. Smith’s laboratory has also engineered nervous tissue constructs that have been shown to repair spinal cord and nerve damage. These collective efforts have resulted in over 170 published reports.
Full Profile

Ken Shropshire

Wharton Professor Emeritus; CEO of the Global Sport Institute, The Wharton School

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Kenneth L. Shropshire specializes in the subject areas of sports business, negotiations, diversity, and general business law. Wharton Professor Emeritus and CEO of the Global Sport Institute, he is also president of the largest organization of attorneys in the sports business, the Sports Lawyers Association. Shropshire’s past consulting roles have included a wide variety of projects including work for the NCAA, National Football League, the United States Olympic Committee, negotiation training for IBM, Clorox, Fannie Mae and Major League Baseball and diversity training for entering Wharton School MBA students. He was previously the Director of the Wharton Sports Business Initiative. He is the author of several books, the most recent being Sport Matters: Leadership, Power, and the Quest for Respect in Sports.

 

Twitter- @kenshropshire

Personal Site- http://www.kennethshropshire.com/about/
Full Profile

Marshall Meyer

Emeritus Professor of Management, The Wharton School

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Marshall W. Meyer is the Richard A. Sapp Professor of Management in the Wharton School, Professor of Sociology, and Associate Member of the Center for East Asian Studies at the University of Pennsylvania. Meyer has taught at Harvard University, Cornell University, the Riverside, Irvine, and Los Angeles campuses of the University of California, and Yale University, and has been a visiting professor in the Faculty of Business Administration at the Chinese University of Hong Kong, the School of Economics and Management at Tsinghua University, and the School of Business and Management at the Hong Kong University of Science and Technology. Meyer was also a Visiting Scholar at the Russell Sage Foundation in 1993-94.
Full Profile

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