Wharton Business Radio

Knowledge@Wharton: February 4, 2019

Host Dan Loney is joined by Patti Williams (Associate Professor of Marketing, The Wharton School), Ivan Seidenberg (Former Chairman and CEO of Verizon Communications; Board of Directors, Verizon Communications; Blackrock), Lisa George (Associate Professor of Economics, Hunter College & The Graduate Center, City University of New York), Rodney Ramcharan (Associate Professor of Finance and Business Economics, Marshall School of Business, University of Southern California), Dan Kennedy (Associate Professor of Journalism; Contributor to WGBH News, Northeastern University), Peter Conti-Brown (Assistant Professor of Legal Studies and Business Ethics, Wharton School at University of Pennsylvania), and Americus Reed (Professor of Marketing, The Wharton School) on the Monday, February 4, 2019 edition of Knowledge@Wharton.

Air Date: Monday, February 4, 2019 on SiriusXM 132

Hosted By

Lisa George and Dan Kennedy

Air Time: 10:00 am
Featuring: Lisa George, Dan Kennedy

Ivan Seidenberg

Air Time: 10:30 am
Featuring: Ivan Seidenberg

Peter Conti-Brown and Rodney Ramcharan

Air Time: 11:00 am
Featuring: Rodney Ramcharan, Peter Conti-Brown

Americus Reed and Patti Williams

Air Time: 11:30 am
Featuring: Patti Williams, Americus Reed

Featured Guests

Patti Williams

Associate Professor of Marketing, The Wharton School

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Professor Patti Williams examines ways consumers’ emotional responses influence consumption and persuasion. Her current research projects focus on how emotions influence consumer decisions and processes of persuasion; consumer responses to emotional and attitudinal ambivalence; emotion regulation; and the emotions associated with social identities.

Her research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Experimental Psychology: Applied. She serves on the Editorial Review Boards for the Journal of Consumer Psychology and the Journal of Marketing Research, and she currently serves as an Associate Editor at the Journal of Consumer Research.

She teaches a course on Strategic Brand Management to undergraduate and MBA students; previously she has taught the MBA core courses and classes on Advertising Management. Professor Williams earned her PhD and MBA from the University of California, Los Angeles, and her BA from Stanford University.
Full Profile

Ivan Seidenberg

Former Chairman and CEO of Verizon Communications; Board of Directors, Verizon Communications; Blackrock

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Ivan is the former Chairman and CEO of Verizon Communications. Previously, Ivan was Chairman and CEO of Verizon’s predecessor companies, NYNEX and Bell Atlantic.

Ivan is currently on the board of BlackRock Inc, and serves as a Senior Advisor to Perella Weinberg. Ivan is also a member of the President’s Export Council, which advises the President on how to promote US exports, jobs and growth, and counsels on communications issues related to national security. He is a trustee of the New York Academy of Sciences’ President’s Council and serves on the board of trustees of the New York-Presbyterian Hospital, The New York Hall of Science, and Pace University.

Ivan earned a BA in Mathematics from Lehman College, part of the City University of New York, and an MBA from Pace University.

Full Profile

Lisa George

Associate Professor of Economics, Hunter College & The Graduate Center, City University of New York

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Lisa M. George is an Associate Professor of Economics at Hunter College, CUNY. She is on leave for the
2018-2019 academic year as a Visiting Scholar at the Wharton School, University of Pennsylvania.

Professor George’s research focuses on the economics of media and information markets. She has
published in leading journals such as American Economic Review, Journal of Political Economy and
Journal of Industrial Economics. Her research has been funded by the FCC and private foundations, and
she has testified as an economics expert in copyright proceedings. Professor George served six years as
editor-in-chief of the economics journal Information Economics and Policy. She co-organizes the annual
Media Economics Workshop and co-founded the New York City Media Seminar.

Professor George completed her Ph.D. at the Wharton School, University of Pennsylvania and also holds
Bachelor of Science and Master of Engineering degrees from Cornell University. She has served in the
past as a Visiting Associate Professor of Business and Public Policy at the Wharton School, University of
Pennsylvania; as an Assistant Professor of Economics at Michigan State University, and as an officer in the
U.S. Navy.
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Rodney Ramcharan

Associate Professor of Finance and Business Economics, Marshall School of Business, University of Southern California

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Rodney Ramcharan served as the first chief of the Systemic Financial Institutions and Markets Section at the Board Governors of the Federal Reserve System. He also worked for the International Monetary Fund from 2000-2010, primarily on emerging markets such as South Africa and in developing economies. He has also been a visiting scholar at the Dutch National Bank and the Federal Reserve Bank of Philadelphia, and a consultant to the Swedish Riksbank. His research has been published in the leading finance and economics journals, such as the American Economic Review, Quarterly Journal of Economics, Journal of Finance, and the Journal of Financial Economics.

 

 
Full Profile

Dan Kennedy

Associate Professor of Journalism; Contributor to WGBH News, Northeastern University

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Dan Kennedy is an associate professor of journalism at Northeastern University and a nationally known media commentator. A panelist on WGBH-TV’s “Beat the Press,” he writes on the news media for WGBHNews.org and other publications. He previously wrote a media column for The Guardian and, before that, for The Boston Phoenix. His website, Media Nation, can be found at dankennedy.net.

Kennedy’s new book, “The Return of the Moguls: How Jeff Bezos and John Henry Are Remaking Newspapers for the Twenty-First Century,” was published earlier this year by ForeEdge. His previous book, “The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age,” examines the rise of the New Haven Independent and other digital-only community news organizations.

Return of the Moguls: http://thereturnofthemoguls.com
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Peter Conti-Brown

Assistant Professor of Legal Studies and Business Ethics, Wharton School at University of Pennsylvania

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Peter Conti-Brown is an assistant professor of legal studies and business ethics at The Wharton School of the University of Pennsylvania. A financial historian and a legal scholar, Conti-Brown studies central banking, financial regulation, and public finance, with a particular focus on the history and policies of the US Federal Reserve System. He is author of the book The Power and Independence of the Federal Reserve (Princeton University Press 2016), the editor of two other books, and author or co-author of a dozen articles on central banking, financial regulation, and bank corporate governance. He has been widely quoted in print and online media on central banking and has testified before the US Senate Banking Committee on reforming the Federal Reserve. He holds degrees from Harvard College, Stanford Law School, and Princeton University’s Department of History. He is currently at work on a single-volume, comprehensive history of the US Federal Reserve.

Education

PhD, Princeton University (History, subfields in financial and political history)

JD, Stanford Law School

AB, Harvard College (magna cum laude, Phi Beta Kappa)

Twitter – @PeterContiBrown
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Americus Reed

Professor of Marketing, The Wharton School

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Professor Americus Reed is the Marketing Department’s only “identity theorist,” focusing his research on the role consumers’ self-concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view. Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person’s identity are virtually immovable, or “sticky,” providing new information for marketing managers about product loyalty. Professor Reed’s research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology. That Professor Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.
Full Profile

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