Wharton Business Radio

Knowledge@Wharton: January 10, 2019

Host Dan Loney is joined by Richard Prisinzano (Senior Economist, Penn Wharton Budget Model), Kimberly Burham (Managing Director of Legislation and Special Projects, The Penn Wharton Budget Model (PWBM)), Marshall Fisher (UPS Professor of Operations, Information and Decisions Department, The Wharton School), Serguei Netessine (Professor of Operations, Information and Decisions, The Wharton School), Santiago Gallino (Assistant Professor of Business Administration, Tuck at Dartmouth), David Zaring (Professor of Legal Studies and Business Ethics, Wharton), James Cox (Law Professor, Duke), Jennifer Golbeck (Director of the Human-Computer Interaction Lab and Associate Professor of Information Studies, University of Maryland), and Pinar Yildirim (Assistant Professor of Marketing, The Wharton School) on the Thursday, January 10, 2019 edition of Knowledge@Wharton.

Air Date: Thursday, January 10, 2019 on SiriusXM 132

Hosted By

Pinar Yildirim and Jennifer Golbeck

Air Time: 10:00 am
Featuring: Jennifer Golbeck, Pinar Yildirim

David Zaring and James Cox

Air Time: 10:30 am
Featuring: David Zaring, James Cox

Serguie Netessine, Santiago Gallino, and Marshal Fisher

Air Time: 11:00 am
Featuring: Marshall Fisher, Serguei Netessine, Santiago Gallino

Richard Prisinzano and Kimberly Burham

Air Time: 11:30 am
Featuring: Richard Prisinzano, Kimberly Burham

Featured Guests

Jennifer Golbeck

Director of the Human-Computer Interaction Lab and Associate Professor of Information Studies, University of Maryland


Dr. Jen Golbeck is a world leader in social media research and science communication.She began studying social media from the moment it emerged on the web a decade ago, and is one of the world’s foremost experts in the field. Her research has influenced industry, government and the military. She is a pioneer in the field of social data analytics, discovering people’s hidden attributes from their online behavior, and a leader in creating human-friendly security and privacy systems. She is an Associate Professor at the University of Maryland.

Twitter – @jengolbeck | @UofMaryland

Book – https://www.amazon.com/Introduction-Social-Media-Investigation-Hands/dp/0128016566/ref=asap_bc?ie=UTF8
Full Profile

Pinar Yildirim

Assistant Professor of Marketing, The Wharton School


Pinar Yildirim joined the Wharton School as an Assistant Professor of Marketing after completing her PhD in 2012. Pinar’s research can be categorized into three main streams: monetization of media platforms, politics in marketing, and advertising. She focuses on analytical modeling and in particular is interested in game theoretic models. Parallel to these interests, her current research focuses on two-sided networks, including innovation platforms, data markets, and social networks. Related to her interests of ‘political economy’ she is also conducting research on how beliefs about the role of government can be shaped. Professor Yildirim’s research appeared in top management and marketing journals including Journal of Marketing Research, Management Science, and Journal of Marketing, and received various grants. Yildirim has industrial experience in consumer electronics and automotive sectors, at firms such as Fiat S.P.A and Renault S.A. She also conducted research in collaboration with GlaxoSmithKline and PNC Bank, and currently she is conducting research in collaboration with the American Red Cross (with Wharton Customer Analytics Initiative grant) and Social Bicycles. Professor Yildirim earned her Ph.D. in Marketing & Business Economics from the Katz Graduate School of Business at the University of Pittsburgh. She is teaching Marketing Research at the Wharton School and is a frequent contributor for Knowledge@Wharton and contributor for Google Think Insights
Full Profile

David Zaring

Professor of Legal Studies and Business Ethics, Wharton


Academic Positions Held

Wharton: 2008-present. Previous appointment: Washington & Lee School of Law

Other Prior Positions

Attorney, United States Department of Justice


JD, Harvard University (Law School)

BA, Swarthmore College
Full Profile

James Cox

Law Professor, Duke

Marshall Fisher

UPS Professor of Operations, Information and Decisions Department, The Wharton School


Marshall Fisher, a leading researcher in analyzing and redesigning supply chains, has worked with companies, such as Sport Obermeyer, Campbell Soup, Spiegel, and Hewlett-Packard to develop and implement strategies that have improved the performance of their supply chains. His research projects include a Sloan Foundation industry study of retailing, focusing on logistics and supply chains for high-fashion products with volatile demand.
Full Profile

Serguei Netessine

Professor of Operations, Information and Decisions, The Wharton School


Serguei Netessine is Professor in Operations, Information and Decisions department at the Wharton School, University of Pennsylvania, and he was previously Timken Professor of Global Technology and Innovation at INSEAD. He lived, taught and worked with companies in the USA, Russia, France and Singapore.

Prof. Netessine received BS/MS degrees in Computer Science and Electrical Engineering from Moscow Institute of Electronic Technology and, after working for Motorola and Lucent Technologies, he also received MS/Ph.D. degrees in Operations Management from the University of Rochester. His current research focuses on business model innovation and operational excellence and he worked on these topics with numerous organizations around the world including Federal Aviation Administration (USA), Lockheed Martin, Safeway, Kohl’s, Dillard’s, Jo-Ann, Procter & Gamble, McDonald’s, Rolls Royce, Comcast, Expedia, Sberbank, Temasek, Keppel, ABB and US Air Force. He is an active angel-investor in technology startups and he serves on advisory boards of multiple ventures around the world. Professor Netessine is a frequent speaker on innovation at global events including World Knowledge Forum (Seoul) and World Economic Forum (Davos). He recently served on The Future of the Economy Committee of Singapore government.

Professor Netessine has been the recipient of many teaching awards for delivering classes to MBA and Executive MBA students at the Wharton School and INSEAD, and he frequently teaches in Executive Education Programs. Prolific academic writer, professor Netessine holds senior editorial positions at several leading academic journals and he co-authored dozens of publications in prominent management journals, including Management Science, Operations Research, M&SOM, Harvard Business Review etc. His work has received extensive media coverage in CIO Magazine, the Economist, Forbes, Multichannel Merchant, New York Times, US News and Strategy & Business and other media outlets. He is co-author of “The Risk-Driven Business Model: Four Questions that Will Define Your Company” (Harvard Business Press, 2014). His full list of publications, media mentions and industry activities can be found at http://www.netessine.com

Twitter – @snetesin
Full Profile

Santiago Gallino

Assistant Professor of Business Administration, Tuck at Dartmouth


Santiago Gallino is an Assistant Professor of Business Administration at the Tuck School of Business. His research focus is on empirical operations management and his areas of interests are primarily associated with service and retail operations management, with a special focus on process performance

and innovation.

Before joining the PhD program, he worked at IAE Business School in Argentina where he lectured for the MBA, Executive Education and In-Company programs. During that time he combined his academic activity with consulting work through Latin America, having collaborated with companies in different fields –retailing, food manufacturing and distribution, energy, entertainment– both domestic and multinationals.

His educational background includes PhD in Operations and Information Management and a Master’s in Statistics (both from The Wharton School of the University of Pennsylvanian), an MBA (IAE Business School), and a degree in Electrical Engineering (Universidad de Buenos Aires).

Full Profile

Richard Prisinzano

Senior Economist, Penn Wharton Budget Model


Richard Prisinzano came to the Penn Wharton Budget Model after 13 years in the Office of Tax Analysis at the U.S. Department of Treasury. While at OTA, Richard worked on the taxation of pass-through entities and small businesses and coauthored Treasury Reports on the owners of pass-through businesses and helped develop Treasury’s methodology for identifying small businesses from tax return data. He has also published papers on gasoline taxes, tax migration of millionaires, and major league baseball managers and has also taught econometrics and sports economics at Georgetown University, Johns Hopkins University and George Washington University. He holds a B.S. in Economics and Political Science from James Madison University, an M.A. in Economics from Miami University, and a Ph.D. and M.S. in Economics from the University of Texas.
Full Profile

Kimberly Burham

Managing Director of Legislation and Special Projects, The Penn Wharton Budget Model (PWBM)


Kimberly Burham focuses on the development, presentation, and communications strategy of The Penn Wharton Budget Model as well as tracking policy options and writing whitepapers. Her prior research includes work on pensions, retirement savings, retirement preparation, investor demographics and behavior, Social Security claiming behavior, and expenditures by the aged. Prior to coming to Penn, Burham worked as an economist in the retirement and investor research division at the Investment Company Institute and as an economist in the Office of Research, Evaluation, and Statistics at the Social Security Administration. Burham is a graduate of Hastings College and holds a PhD. in economics from the University of Notre Dame.
Full Profile

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