Wharton Business Radio

Knowledge@Wharton: July 17, 2018

Host Dan Loney is joined by Mark Miller (Founder; Chief Strategy Officer, Team One, The Legacy Lab), Lucas Conley (Executive Editor, The Legacy Lab), Mitchell Orenstein (Professor and Chair of Russian and East European Studies, University of Pennsylvania), Kevin Volpp (Professor of Health Care Management; Professor of Medicine; Director, Center for Health Incentives and Behavioral Economics, Leonard Davis Institute, the Wharton School; Perelman School of Medicine), Philip Nichols (Professor of Legal Studies and Business Ethics, The Wharton School, University of Pennsylvania), Scott Halpern Ph.D., M.D. (Associate Professor of Medicine, Epidemiology, and Medical Ethics & Health Policy, University of Pennsylvania), Jennifer Golbeck (Director of the Human-Computer Interaction Lab and Associate Professor of Information Studies, University of Maryland), and Pinar Yildirim (Assistant Professor of Marketing, The Wharton School) on the Tuesday, July 17, 2018 edition of Knowledge@Wharton.

Air Date: Tuesday, July 17, 2018 on SiriusXM 132

Hosted By

Philip Nichols and Mitchell Orenstein

Air Time: 10:00 am
Featuring: Mitchell Orenstein, Philip Nichols

Dr. Kevin Volpp and Scott Halpern

Air Time: 10:30 am
Featuring: Kevin Volpp, Scott Halpern Ph.D., M.D.

Pinar Yildirim and Jennifer Golbeck

Air Time: 11:00 am
Featuring: Jennifer Golbeck, Pinar Yildirim

Lucas Conley and Mark Miller

Air Time: 11:30 am
Featuring: Mark Miller, Lucas Conley

Featured Guests

Mitchell Orenstein

Professor and Chair of Russian and East European Studies, University of Pennsylvania

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Professor and Chair, Russian and East European Studies, University of Pennsylvania. Senior Fellow at the Foreign Policy Research Institute.

Twitter – @m_orenstein
Full Profile

Philip Nichols

Professor of Legal Studies and Business Ethics, The Wharton School, University of Pennsylvania

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Education

JD, Duke University, 1988; LLM, Duke University, 1988; AB, Harvard University, 1982

Career and Recent Professional Awards; Teaching Awards

Fulbright Fellowship; Hoeber Award (best article), 2011; Ralph J. Bunche Award (best international paper), 2002; Lindback Award, 2000; David W. Hauck Award for Outstanding Teaching, 1996; Excellence in Teaching Award (Undergraduate Division), 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2006, 2012, 2013; Rappaport Core Teaching Award 2004, 2009; Intergreek Council Award for Outstanding Professor, 1996; Huntsman Program Senior Teaching Award, 2013

Academic Positions Held

Wharton: 1992-present. Visiting Appointments: National University of Mongolia, Ulaanbaatar, Mongolia; Indian School of Business, Hyderabad, India; Korea University, Seoul, South Korea; Singapore Management University

Other Positions

President, Academy of Legal Studies in Business; Co-Chair, Anti-Corruption Law Interest Group, American Society of International Law

Judicial Clerk, United States Court of Appeals for the Ninth Circuit, 1988-89

Reviewer, American Business Law Journal

Past Co-Chair, United Nations Committee on Electronic Commerce and Trade Facilitation Law Group (Geneve, Switzerland); Past Co-Chair, International Economic Law Group, American Society of International Law

Twitter – @PrPhilNichols | @Wharton
Full Profile

Kevin Volpp

Professor of Health Care Management; Professor of Medicine; Director, Center for Health Incentives and Behavioral Economics, Leonard Davis Institute, the Wharton School; Perelman School of Medicine

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Dr. Volpp is the founding Director of the University of Pennsylvania Center for Health Incentives and Behavioral Economics (CHIBE), Director of the NIA-funded Penn CMU Roybal P30 Center in Behavioral Economics and Health and the Penn CDC Prevention Research Center, Vice Chairman for Health Policy for the Department of Medical Ethics and Policy, and the Janet and John Haas President’s Distinguished Professor of Medicine at the Perelman School of Medicine at the University of Pennsylvania and Health Care Management at the Wharton School. Dr. Volpp’s work focuses on developing and testing innovative ways of applying insights from behavioral economics in improving patient health behavior and affecting provider performance. Dr. Volpp’s research has won many awards including the Matilda White Riley Award for career achievement by the Office of Social and Behavioral Science at NIH, the Association for Clinical and Translational Science Distinguished Investigator Award for Career Achievement and Contribution to Clinical and Translational Science; a Presidential Early Career Award for Scientists and Engineers (PECASE), and multiple ‘best paper of the year’ awards from different societies. Research by his team has led to implementation of programs in a variety of health care settings affecting millions of patients. Volpp is an elected member of the American Society of Clinical Investigation (ASCI), the Association of American Physicians (AAP), and the National Academy of Medicine (formerly the Institute of Medicine) of the National Academy of Sciences (IOM). He is a co-founder and principal of the behavioral economics consulting firm, VAL Health.

Education

PhD, University of Pennsylvania (Wharton) 1998

MD, University of Pennsylvania 1998

AB, Harvard College, 1989

Center for Health Incentives and Behavioral Economics – http://chibe.upenn.edu/
Full Profile

Scott Halpern Ph.D., M.D.

Associate Professor of Medicine, Epidemiology, and Medical Ethics & Health Policy, University of Pennsylvania

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Scott D. Halpern, M.D., Ph.D. is Associate Professor (with Tenure) of Medicine, Epidemiology, and Medical Ethics and Health Policy at the Perelman School of Medicine of the University of Pennsylvania. He is the founding Director of the Fostering Improvement in End-of-Life Decision Science (FIELDS) program, founding Director of the Critical Care Health Services Research (CC HSR) group, Deputy Director of the Center for Health Incentives and Behavioral Economic (CHIBE), and a practicing critical care medicine doctor. The FIELDS program includes scholars from multiple health-related disciplines who are united by the belief that untoward influences on how patients, family members, and providers make choices contribute to the high intensity of care that many patients receive near the ends of their lives. The CC HSR group examines questions related to the allocation of ICU beds and services and transplantable organs, and how these allocation paradigms could be made more efficient and equitable. Finally, the CHIBE develops behavioral economic interventions that reduce the unhealthy behaviors (e.g., smoking, overeating, and medication non-adherence) that account for the majority of preventable morbidity and mortality in the developed world, without unduly constraining people’s autonomous choice.

Dr. Halpern’s research is currently supported by the National Institutes of Health, Robert Wood Johnson Foundation, Gordon and Betty Moore Foundation, Greenwall Foundation, and the American Heart Association. He has received the United States’ most prestigious awards for young academics in two different disciplines: the Greenwall Foundation Faculty Scholar Award (2008) in bioethics, and AcademyHealth’s Alice S. Hersh New Investigator Award (2011) in health services research. In 2012, Dr. Halpern was 1 of 10 people to receive the Young Leader Award as part of the Robert Wood Johnson Foundation’s 40th Anniversary, recognizing people aged 40 or under who offer “great promise for leading the way to improved health and health care for all Americans.” He is an Anniversary Fellow at the Institute of Medicine, an elected member of the American Society of Clinical Investigation, and a member of the Editorial Boards of the Annals of Internal Medicine and the American Journal of Bioethics. Dr. Halpern has authored more than 100 peer-reviewed articles, and roughly 50 editorials, reviews, and chapters. His research has been featured in every major American media outlet, and he has consulted on ethical and scientific matters for the NIH, CDC, UNOS, The World Bank, and two Advisory Committees to the U.S. Secretary for Health and Human Services.

Full Profile

Jennifer Golbeck

Director of the Human-Computer Interaction Lab and Associate Professor of Information Studies, University of Maryland

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Dr. Jen Golbeck is a world leader in social media research and science communication.She began studying social media from the moment it emerged on the web a decade ago, and is one of the world’s foremost experts in the field. Her research has influenced industry, government and the military. She is a pioneer in the field of social data analytics, discovering people’s hidden attributes from their online behavior, and a leader in creating human-friendly security and privacy systems. She is an Associate Professor at the University of Maryland.

Twitter – @jengolbeck | @UofMaryland

Book – https://www.amazon.com/Introduction-Social-Media-Investigation-Hands/dp/0128016566/ref=asap_bc?ie=UTF8
Full Profile

Pinar Yildirim

Assistant Professor of Marketing, The Wharton School

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Pinar Yildirim joined the Wharton School as an Assistant Professor of Marketing after completing her PhD in 2012. Pinar’s research can be categorized into three main streams: monetization of media platforms, politics in marketing, and advertising. She focuses on analytical modeling and in particular is interested in game theoretic models. Parallel to these interests, her current research focuses on two-sided networks, including innovation platforms, data markets, and social networks. Related to her interests of ‘political economy’ she is also conducting research on how beliefs about the role of government can be shaped. Professor Yildirim’s research appeared in top management and marketing journals including Journal of Marketing Research, Management Science, and Journal of Marketing, and received various grants. Yildirim has industrial experience in consumer electronics and automotive sectors, at firms such as Fiat S.P.A and Renault S.A. She also conducted research in collaboration with GlaxoSmithKline and PNC Bank, and currently she is conducting research in collaboration with the American Red Cross (with Wharton Customer Analytics Initiative grant) and Social Bicycles. Professor Yildirim earned her Ph.D. in Marketing & Business Economics from the Katz Graduate School of Business at the University of Pittsburgh. She is teaching Marketing Research at the Wharton School and is a frequent contributor for Knowledge@Wharton and contributor for Google Think Insights
Full Profile

Mark Miller

Founder; Chief Strategy Officer, Team One, The Legacy Lab

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Coauthor of LEGACY IN THE MAKING (McGraw-Hill Education, 2018), Mark is the founder of The Legacy Lab, a research and consulting practice, and the chief strategy officer at Team One.

Named a Trendsetter and an Agency Innovator by The Internationalist, his work in helping global brands drive change has earned awards and recognitions from the Advertising Research Foundation, the American Association of Advertising Agencies, and Effie Worldwide. In addition to his work with The Legacy Lab, readers can learn more about Mark’s work on The Global Affluent Tribe (examining global citizens more connected by what they love than by where they live) and The Moonshot Speaker Series (exploring not only the entrepreneurial dreamers, but also the successful doers) at teamone-usa.com.

Mark is a graduate of the Schulich School of Business at York University.

Book – https://www.amazon.com/dp/B077ZB4J21/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Full Profile

Lucas Conley

Executive Editor, The Legacy Lab

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A journalist with an eye for stories that change how we see the world, Conley began his career at The Atlantic and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine, among others. He has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.

Conley’s books explore the human dimension of business. Author of OBSESSIVE BRANDING DISORDER (one of Strategy + Business’s best books of 2008) and coauthor of THE METHOD METHOD (listed as a “top ten” marketing book in 2011 by Advertising Age), his third book, LEGACY IN THE MAKING, coauthored with award-winning strategist Mark Miller, was published in March 2018.

Conley holds a BA in creative writing from the University of Arizona and JD from the University of New Mexico School of Law. A writer with The Legacy Lab, he lives in Los Angeles, California. Between writing projects, he lights out for North America’s remote and spectacular wildlands.

Book – https://www.amazon.com/dp/B077ZB4J21/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Full Profile

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