Wharton Business Radio

Knowledge@Wharton: May 17, 2019 – Reunion Radio!

Host Dan Loney is joined by Nicolas Martell (Co-Founder & Co-CEO, MarketSnacks), Ray Tsao (Founder & CEO, Covendis, Pour Your Cup), Caren Sinclair-Kay (President, Dormify), and Rebecca Madsen (Chief Consumer Officer, United Healthcare) on the Friday, May 17, 2019 edition of Knowledge@Wharton.

Air Date: Friday, May 17, 2019 on SiriusXM 132

Hosted By

Caren Sinclair-Kay

Air Time: 10:00 am
Featuring: Caren Sinclair-Kay

Ray Tsao

Air Time: 10:30 am
Featuring: Ray Tsao

Nicolas Martell

Air Time: 11:00 am
Featuring: Nicolas Martell

Rebecca Madsen

Air Time: 11:30 am
Featuring: Rebecca Madsen

Featured Guests

Nicolas Martell

Co-Founder & Co-CEO, MarketSnacks


Nick Martell is passionate about entrepreneurship globally — He is the Co-Founder and Co-CEO of MarketSnacks (www.marketsnacks.com), the ultimate daily email newsletter and media company making Wall Street headlines quick, clear, and entertaining for Millennials. He is also currently pursuing an MBA from Wharton combined with an MPP degree from Harvard Kennedy School.

MarketSnacks has been featured in Fortune, Business Insider, Inc., Fortune, and more, and Nick makes regular TV appearances on CBS, Nasdaq, and Cheddar as a voice for Millennials on business. Nick and Co-Founder Jack Kramer were selected by Forbes as “2018 30 Under 30” recipients, representing “the brightest young entrepreneurs, innovators and game changers.” He is also a thought leader on “side hustle entrepreneurship” and the Millennial workplace.

Prior to business school (and while scaling MarketSnacks), Nick’s day job was as a Manager for Latin America & Europe at non-profit Endeavor Global, where he helped high-impact entrepreneurs access capital, talent, mentors, and markets worldwide. He also worked in Endeavor’s South Africa affiliate as a Manager developing the office’s Fintech portfolio and pipeline. Before Endeavor, Nick was an Investment Analyst at UBS, working with institutional clients in asset management on securities-backed lending deals.

Nick graduated from Brown University in 2011 with a degree in American History and played on the Division I varsity men’s lacrosse team, earning the Dom Starsia Coaches’ Award as a senior. Before college, Nick studied Italian and political science in Florence, Italy, while volunteering at a local olive farm. Proudly born and raised in New York City, he enjoys exploring new bakeries, home-brewing creative craft ales, and surviving his midnight ice hockey league.
Full Profile

Ray Tsao

Founder & CEO, Covendis, Pour Your Cup


Before founding Covendis, in July 1999, Raymond was the Chief Operating Officer of Analytika. At the time, Analytika was a fast-growing, venture-backed software company in Research Triangle Park, North Carolina. It developed, marketed, and implemented software for customer relationship management and data mining. Its client base included leading companies such as Johnson & Johnson, Bristol-Myers Squibb and Abbott Laboratories. Under Raymond’s leadership, Analytika’s revenues grew from $300,000 to $3.5 million within two years. Dendrite International (NASDAQ: DRTE), acquired Analytika in 1999. Prior to joining Analytika, Raymond worked for leading management consultancy Booz & Co. (fka Booz Allen & Hamilton.) Tsao received an MBA from the Wharton School at the University of Pennsylvania and also holds a Bachelor of Science degree from Rutgers University.

Raymond launched Pour Your Cup as a way to give back by making it easier for people to help one another. Because we all have something to offer that can help someone else, and we can all probably use a little help ourselves every now and then.

Full Profile

Caren Sinclair-Kay

President, Dormify


Caren Sinclair-Kay is the President of Dormify, a small space home decor ecommerce business. In her current position, Caren is responsible for the P&L and oversees sales, marketing, product development, merchandising, and the ecommerce platform. Since arriving a little over 1 year ago, the company has experienced double digit growth and Caren has diversified the offering from dorm decor to apartment living with the launch of APT.

Caren is a seasoned e-commerce and digital media executive and entrepreneur who has started three online businesses over the past 10 years. Prior to joining Dormify, Caren was the founder and CEO of Fresh From The Farm 365, an ecommerce site devoted to locally sourced, sustainable foods. Before starting Fresh From The Farm, Caren co-founded and was the CEO of DoodleDeals, a discovery and daily deal site for young moms. DoodleDeals was acquired by Plum District (Kleiner Perkins, General Catalyst, Comcast Ventures) after only 18 months. Her first venture, Red Jam Media, was a subscription commerce and digital media business and was ultimately acquired by Third Age, inc.

Caren caught the digital bug early in the dot-com boom when she joined two Cornell grads who started theglobe.com, a first generation social network. Caren also held senior management positions at Oxygen Media and Rodale. She began her career in Management Consulting.

Caren is an active advisor in the start-up community, lending her support and experience to DreamIt Ventures and companies such as: Greatist, Noom, Bare Snacks, Bluum, LOZO, Red Rover, and Kidz Central Station. She is also an Alumni interviewer for University of Pennsylvania. Caren is a judge for the Wharton Start Up Challenge, mentors students, and has been a guest lecturer for various Entrepreneurship courses.

Caren has a BS from Cornell University and a MBA from the Wharton School of Business.

Full Profile

Rebecca Madsen

Chief Consumer Officer, United Healthcare


Rebecca Madsen is the Chief Consumer Officer of UnitedHealthcare Employer & Individual. She is responsible for analyzing, designing and implementing enhancements to the consumer experience, for creating a consumer-centric approach across the organization, and for working to make care more accessible and affordable.

During her nearly 20 years at UnitedHealthcare, Ms. Madsen has held a variety of leadership positions spanning strategy, data and analytics, product development, marketing and operations, including Chief Operating Officer for the Northeast Region and National Chief of Staff for the Employer & Individual business. Prior to joining UnitedHealthcare, she worked in the health care and pharmaceutical practices at Accenture. In all of these roles, she has had a passionate commitment to serving people throughout their health care journeys and making sure every consumer has a voice.

She has been featured in dozens of national media outlets and is a frequent speaker at industry conferences and events, including the Consumer Electronics Show (CES) 2018. She won the Stevie Award for Women in Business – Female Executive of the Year (Consumer Services) – in 2017.

Ms. Madsen holds an MBA in Health Care Management from The Wharton School, University of Pennsylvania, where she was also a Teaching Assistant, and a Bachelor of Arts degree in History of Science and Mathematics from Princeton University.

Ms. Madsen lives in New York City and has three children. She serves as the Chair of the Princeton Alumni Schools Committee in Manhattan & Staten Island, as a Team Manager at the Manhattan Soccer Club, and previously as a Coordinator at Downtown United Soccer Club. She also served on the Board of Directors at Boston Heart Diagnostics until the company was acquired in 2015.

Full Profile

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