Wharton Business Radio

Knowledge@Wharton: October 7, 2019

Host Dan Loney is joined by Katherine Phillips (Reuben Mark Professor, Director of the Bernstein Center for Leadership & Ethics, Columbia Business School) and Miro Copic (Marketing Lecturer; Co-Founder & Principal Partner, San Diego State University; Bottomline Marketing) on the Monday, October 7, 2019 edition of Knowledge@Wharton.

Air Date: Monday, October 7, 2019 on SiriusXM 132

Hosted By

Miro Copic

Air Time: 10:30 am
Featuring: Miro Copic

Katherine Phillips

Air Time: 11:30 am
Featuring: Katherine Phillips

Featured Guests

Miro Copic

Marketing Lecturer; Co-Founder & Principal Partner, San Diego State University; Bottomline Marketing


Miro Copic is Principal and Co-Founder of BottomLine Marketing (www.blmllc.com) a business, marketing and brand strategy consulting firm. BottomLine Marketing helps companies develop strategic brand platforms and marketing strategies that drive profitable business growth, with a focus on ROI.

Over his 25-year senior marketing, sales and general management career, Miro has successfully developed and launched a broad array of brands and businesses with leading multinational corporations, start-ups and turnarounds. BottomLine Marketing has helped clients in the consumer, technology, entertainment, financial service, life science and non-profit sectors. Clients include DIRECTV, ProFlowers.com, Honeywell, Quidel, National University, EDF Renewables, GP Strategies, The Mountain West Conference and Smith & Noble.

Prior to launching BottomLine Marketing, Miro was Chief Marketing Officer at Hasbro’s Wizards of the Coast. Miro also served as Chief Marketing Officer of News Corporation’s SKY Latin America satellite TV service where he launched the most successful multi-channel television service in Latin America. He started his career at Frito-Lay where he held a number of senior level marketing positions both domestically and internationally, running such high-profile brands as Lay’s, Ruffles and Cheetos. Miro was the CEO of several early stage technology and social networking start-ups.
Miro earned his MBA from Harvard Business School and Master’s in public policy (MPP) from Harvard’s Kennedy School of Government and a B.A.in International Relations and Economics from the University of Southern California. He is a 2010 graduate of the LEAD San Diego program.

He is on the Board of Directors at The Jackie Robinson Family YMCA and is on the board of several private companies in the financial services and technology sectors. He was the President of the Harvard Business School Alumni Club of San Diego and has been on the Alumni Board of the Harvard Business School.

For the last 13 years, Miro has taught the Strategic Branding course in the MBA program at San Diego State University as well as the core Marketing course in the Executive MBA Program at SDSU. He taught marketing courses at the University of Malta as part of a joint program with SDSU. Miro is a frequent media contributor on branding and marketing topics in local and national media. He is San Diego State’s expert on holiday retail spending, the cable and satellite industry, the toy industry and consumer/customer behavior.
Full Profile

Katherine Phillips

Reuben Mark Professor, Director of the Bernstein Center for Leadership & Ethics, Columbia Business School


Professor Katherine W. Phillips is the Reuben Mark Professor of Organizational Character and the Director of the Sanford C. Bernstein & Co. Center for Leadership and Ethics at Columbia Business School. She served as Senior Vice Dean at Columbia Business School from July 2014-June 2017. Before Columbia she was Associate Professor of Management and Organizations at the Kellogg School of Management, Northwestern University and Founding Co-Director of Northwestern’s Center on the Science of Diversity. She has also been a Visiting Professor at the Stanford Graduate School of Business and Visiting Scholar at the Center for Advanced Studies in Behavioral Sciences. Professor Phillips received her Ph.D. in Organizational Behavior from Stanford and her Bachelors in Psychology from the University of Illinois in Urbana-Champaign.

You can find insights in Professor Phillips’ research regarding issues of diversity, authenticity, status, information sharing, minority influence, decision-making, and performance in work groups. Recent interests tackle issues around the intersection of race and gender stereotypes, the relationship between diversity and ethics, and insights on how homogeneity affects group processes just as much as diversity itself.

Professor Phillips is the recipient of numerous professional awards, including recognition from the International Association of Conflict Management, and both the Organizational Behavior and the Gender, Diversity and Organizations Divisions of the Academy of Management. Her research has been published in prominent psychology (e.g., Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin), management (Organizational Behavior and Human Decision Processes, Organization Science, Academy of Management Review), and general public outlets (e.g., Harvard Business Review, Scientific American). Poets and Quants named Professor Phillips one of the Top 40 Business School Professors under the Age of 40 in 2011 and her work and insights have been featured in numerous media outlets and scholarly journals such as The New York Times, The Washington Post, and The Chicago Tribune. In 2018 she was included on the “On the Radar 2018” list by Thinkers 50 and became an Academy of Management Fellow.


Twitter- @ProfKWPhillips
Full Profile

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