Wharton Business Radio

Knowledge@Wharton: September 24, 2018

Host Dan Loney is joined by Ted Ladd (Professor of Entrepreneurship; Instructor at Harvard University, Hult International Business School), William Knoedelsdeder (Author), John Duffield (Professor of Political Science, Director of Assessment and Review, Georgia State University), Brenda Shaffer (Nonresident Senior Fellow, Global Energy Center), Americus Reed (Professor of Marketing, The Wharton School), and David Bianculli (Associate professor; TV critic; founder and editor of TVWorthWatching.com, Rowan University) on the Monday, September 24, 2018 edition of Knowledge@Wharton.

Air Date: Monday, September 24, 2018 on SiriusXM 132

Hosted By

John Duffield and Brenda Shaffer

Air Time: 10:00 am
Featuring: John Duffield, Brenda Shaffer

William Knoedelsdeder

Air Time: 10:30 am
Featuring: William Knoedelsdeder

Americus Reed and David Bianculli

Air Time: 11:00 am
Featuring: Americus Reed, David Bianculli

Ted Ladd

Air Time: 11:30 am
Featuring: Ted Ladd

Featured Guests

Ted Ladd

Professor of Entrepreneurship; Instructor at Harvard University, Hult International Business School


Ted Ladd is a professor of entrepreneurship at Hult International Business School, teaching strategy and economics to graduate students in San Francisco. He is also an instructor at Harvard University and the Copenhagen Business School. His research optimizes methods for designing business models for new ventures, and has appeared in the Harvard Business Review, Stanford Social Innovation Review, and several academic journals and conferences.

He has participated in five high-tech, venture-capital-backed startups, primarily focused on mobile electronics. The most recent, where Ted created an ecosystem of developers, resellers, and technology vendors, was acquired by Google as the foundation of Android Wear, which powers smartwatches and other gadgets in the Internet of Things.

He holds a PhD in management from Case Western Reserve, an MBA in entrepreneurship from Wharton at UPenn, an MA with honors in international economics from SAIS at Johns Hopkins, and a BA cum laude in biology, government, and technical sociology from Cornell.

He sits on several public and private boards, mostly relating to economic development in his home state of Wyoming. He was awarded a Fulbright Scholarship to teach in the Philippines, multiple research grants from the National Science Foundation, and four “Best Professor of the Program” titles over the last two years at Hult.
Full Profile

William Knoedelsdeder



Bill Knoedelseder is a veteran journalist who honed his investigative and narrative skills at the Los Angeles Times, where his groundbreaking reporting on the entertainment industry produced a string of juicy exposes and two critically acclaimed books. 

The first, Stiffed: A True Story of MCA, the Music Business and the Mafia (Harper Collins), grew from his three-year investigation of payola and other corrupt practices in the record business. His work sparked five federal grand jury investigations around the country and led to the arrest and conviction of a score of organized figures, including New Jersey crime boss Gaetano “Corky” Vastola and Roulette Records founder Morris Levy, who subsequently served as the inspiration for HBO’s Tony Soprano and his music business “rabbi” Hesh Rabkin. Entertainment Weekly named Stiffed  “the Best Non-Fiction work of 1993 “ and called it “the scariest book of the year…and the funniest.”

Bill’s second book, I’m Dying Up Here: Heartbreak and High Times in Standup Comedy’s Golden Era(Public Affairs/Perseus), chronicles the time he spent as a cub reporter covering the colorful Los Angeles comedy club scene for the newspaper in the late 1970s, when Leno, Letterman, Andy Kaufman, Richard Lewis and Robin Williams were just starting out. I’m Dying Up Here is the basis for Showtime’s drama series of the same title, with Jim Carrey as executive producer.

His third book, Bitter Brew, the Rise and Fall of Anheuser-Busch and America’s Kings of Beer, a New York Times best seller, has been optioned by CBS Studios, where it is being developed as a TV series. 

Bill’s latest work, Fins: Harley Earl, the Rise of General Motors and the Glory Days of Detroit, traces the progress of transportation from horse-and-wagon to jet plane through the life of the visionary designer who revolutionized the way American cars were made, marketed and even imagined. 

Book – https://www.amazon.com/Fins-Harley-General-Motors-Detroit/dp/0062289071
Full Profile

John Duffield

Professor of Political Science, Director of Assessment and Review, Georgia State University


John S. Duffield, Ph.D, is Professor of Political Science and the Director of Assessment and Review at Georgia State University. He received his Ph.D. in public and international affairs from Princeton University. His teaching and research focus on international politics and the politics of energy, both in the United States and abroad. He is the author of four books, including “Fuels Paradise: Seeking Energy Security in Europe, Japan, and the United States” (Johns Hopkins University Press, 2015) and “Over a Barrel: The Costs of U.S. Foreign Oil Dependence” (Stanford, Calif.: Stanford University Press, 2008).


Book (2015)- https://www.amazon.com/Fuels-Paradise-Seeking-Energy-Security/dp/1421416735

Book (2008)- https://www.amazon.com/Over-Barrel-Foreign-Dependence-Stanford/dp/0804754993

Full Profile

Brenda Shaffer

Nonresident Senior Fellow, Global Energy Center


Professor Brenda Shaffer is a Nonresident Senior Fellow at the Atlantic Council’s Global Energy Center. She is also a Visiting Researcher and Adjunct Professor at Georgetown University’s Center for Eurasian, Russian, and Eastern European Studies (CERES). She is currently on sabbatical from the University of Haifa, where she is a professor in the School of Political Science.

Professor Shaffer is a specialist on energy and foreign policy, global energy markets and regulatory trends, energy security policies, Azerbaijan, ethnic politics in Iran, the Caucasus, and energy in the Caspian and Eastern Mediterranean.

Professor Shaffer is the author of a number of books related to these issues: Energy Politics (University of Pennsylvania Press, 2009), Borders and Brethren: Iran and the Challenge of Azerbaijani Identity (MIT Press, 2002), and Partners in Need: The Strategic Relationship of Russia and Iran (Washington Institute for Near East Policy, 2001). She has also served as the editor for Beyond the Resource Curse (University of Pennsylvania Press, 2012) and Limits of Culture: Islam and Foreign Policy (MIT Press, 2006).

She regularly speaks about, and provides analysis on, energy and foreign policy issues, and she has provided testimony before the US Congress on issues related to European energy security and the Caspian region.

Professor Shaffer’s published articles have included “Natural gas supply stability and foreign policy” (Energy Policy, 2013), and three contributions to Foreign Affairs: “Nagorno-Karabakh after Crimea,” “Pipeline Problems,” and “Gas Politics after Ukraine.” Her opinion columns have appeared in national and international publications, including the Wall Street Journal, the Washington Post, the New York Times, International Herald Tribune, and CNBC. In addition, she has been interviewed for dozens of television, print, and radio stories, including with CNBC, Bloomberg, Fox Business News, CNN, NPR, BBC World Service, USA Today, Christian Science Monitor, and others.

Professor Shaffer holds a PhD degree from Tel Aviv University, and was a post-doctoral fellow at the International Security Program at Harvard University’s Kennedy School of Government. She previously served as the Research Director for the Caspian Studies Program at Harvard University.

Twitter – @ProfBShaffer
Full Profile

Americus Reed

Professor of Marketing, The Wharton School


Professor Americus Reed is the Marketing Department’s only “identity theorist,” focusing his research on the role consumers’ self-concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view. Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person’s identity are virtually immovable, or “sticky,” providing new information for marketing managers about product loyalty. Professor Reed’s research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology. That Professor Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.
Full Profile

David Bianculli

Associate professor; TV critic; founder and editor of TVWorthWatching.com, Rowan University


David Bianculli is a guest host and TV critic on NPR’s Fresh Air with Terry Gross. A contributor to the show since its inception, he has been a TV critic since 1975.

From 1993 to 2007, Bianculli was a TV critic for the New York Daily News.

Bianculli has written three books: Dangerously Funny: The Uncensored Story of ‘The Smothers Brothers Comedy Hour (Simon & Schuster/Touchstone, 2009), Teleliteracy: Taking Television Seriously (1992), and Dictionary of Teleliteracy (1996).

An associate professor of TV and film at Rowan University in New Jersey, Bianculli is also the founder and editor of the online magazine, TVWorthWatching.com.

Full Profile

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