Wharton Business Radio

Launch Pad: August 14, 2019

Hosts Karl Ulrich and Rob Coneybeer are joined by Joe Heitzeberg (Co-founder and CEO, Crowd Cow), Mike Cessario (Co-founder & CEO, Liquid Death), and AJ Gentile (CEO and Owner, SpeedWeed) on the Wednesday, August 14, 2019 edition of Launch Pad.

Air Date: Wednesday, August 14, 2019 on SiriusXM 132

Mike Cessario

Air Time: 7:00 pm
Featuring: Mike Cessario

AJ Gentile

Air Time: 7:30 pm
Featuring: AJ Gentile

Joe Heitzeberg

Air Time: 8:00 pm
Featuring: Joe Heitzeberg

Featured Guests

Mike Cessario

Co-founder & CEO, Liquid Death


Mike Cessario is the co-founder and CEO of Liquid Death, the punk rock canned water brand that will murder your thirst. Prior to Liquid Death, Mike was a creative director at Doner LA, VaynerMedia, Fender and Trailer Park and has worked on campaigns for Netflix, Nike, Organic Valley, Virgin, Toyota and more. He previously founded a spirits brand that still operates today. With Liquid Death, Mike has combined his creative talents and love for metal, comedy, health, and irreverent entertainment to create a first-of-its-kind brand in the wellness industry.


Twitter- @liquiddeath
Full Profile

AJ Gentile

CEO and Owner, SpeedWeed


AJ Gentile is the CEO and owner of SpeedWeed, California’s largest marijuana delivery service. In 2011, Gentile chose to follow the “Green Rush” after seeing a niche in the growing market for a platform that could deliver top-notch product legally, safely and discretely. Gentile utilized his vast software development experience to create a highly efficient workflow management and logistics platform.

Since then, he has guided the company to $5M+ per year with a client base of over 26,000. Prior to launching SpeedWeed, Gentile, a longtime MENSA member, sold his first software application when he was 11 years old. Throughout the 1990s, Gentile helped launch several technology startups, the largest being MacConnect, the first Internet Service Provider for Macintosh users only. When he sold his stake in the company, it was the largest and most profitable ISP of its kind in history.

Before entering the Cannabis Industry, he owned and operated Government Response, Inc., a business that built software for government agencies and elected officials. GRI had clients ranging from small villages to large agencies across the United States. GRI developed applications for many elected officials including County Commissioners, Borough Presidents, large city Mayors, state legislators and several members of the United States Congress. At the time, GRI was one of only three software companies authorized to develop secure constituent management applications for the US Congress. Gentile still maintains close relationships with politicians of all parties in all levels of government.

AJ Gentile is very engaged in the cannabis public company space. He partners with and advises several publicly traded companies on compliance and product distribution.

He is an experienced television and radio host, producer and writer and has hosted national shows on MTV, VH1, and Playboy Radio. He is a board member of the “National Marijuana News” network, which launched in the summer of 2014.
Full Profile

Joe Heitzeberg

Co-founder and CEO, Crowd Cow


Joe Heitzeberg is the Co-founder and CEO of Crowd Cow, a farm-to-doorstep marketplace of the highest quality craft meats, so you can know the name of your farmer and eat better meat. Prior to Crowd Cow, Joe was President of Madrona Venture Labs, a venture incubator in Seattle, and was the founder of Snapvine (acquired by WhitePages.com in 2008) and Media Piston (acquired by UpWork in 2011). He received an MBA from the MIT Sloan School of Management and a BS in Computer Science from the University of Washington where he received a 2019 Alumni Impact Award.


Twitter- @crowdcowusa
Full Profile

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