Wharton Business Radio

Marketing Matters: April 11, 2018

Hosts Elea McDonnell Feit and Barbara Kahn are joined by Markus Giesler (Associate Professor of Marketing, York University, Schulich School of Business), Paul Marobella (CEO and Chairman, Havas Creative), and Mario Natarelli (Managing Partner, MBLM) on the Wednesday, April 11, 2018 edition of Marketing Matters.

Air Date: Wednesday, April 11, 2018 on SiriusXM 132

Marketing Matters: April 11, 2018 17:30

Air Time: 5:30 pm
Featuring: Markus Giesler, Paul Marobella

Marketing Matters: April 11, 2018 18:00

Air Time: 6:00 pm
Featuring: Mario Natarelli

Featured Guests

Markus Giesler

Associate Professor of Marketing, York University, Schulich School of Business

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Markus Giesler is an associate professor of marketing at the Schulich School of Business (York University) and the director of the Big Design Lab, a think tank that examines market-level design questions with public and private organizations.

Markus’ research, which has been published in leading marketing journals including the Journal of Marketing, Journal of Consumer Research, and Marketing Theory, how consumers shape and are shaped by cultural and technological changes in the marketplace.

Markus has been named “one of the best recognized experts studying high-technology consumption” by Wired, one of “the young business school star professors on the rise” by Fortune, one of “the 40 most outstanding business profs under 40 in the world” by Poets & Quants, and an MSI (Marketing Science Institute) Scholar.

Twitter – @DrGiesler
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Paul Marobella

CEO and Chairman, Havas Creative

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Motivated by a determination to change the industry, Paul’s focus is on creating something truly different at Havas, leading the portfolio of several major creative agencies across the U.S.

His energy comes from building teams that play to win with humility, are hungry to innovate and believe that doing beats talking about it. His teams have fun along the way, too.

Paul is also a part of the Havas North American mergers and acquisitions team and the Global Data Strategy Council. He has won numerous awards, including Best and Brightest Strategist from Advertising Age; and he has held several leadership roles at notable agencies, such as Greco Ethridge Group, Wirestone, and Havas, which has won him multiple Agency of the Year honors.

Paul has a passion for giving back and helping kids in crisis. His efforts are focused on supporting inner-city Chicago youth.

Twitter – @marobella
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Mario Natarelli

Managing Partner, MBLM

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Mario Natarelli is the Managing Partner at MBLM in New York and author of new Amazon #1 bestseller Brand Intimacy, A New Paradigm in Marketing. He is an established marketing leader to executives and their companies. Over the past 20 years, Mario has helped companies of every size and type, working across the globe to transform, align and manage their brands to deliver growth and value. Prior to MBLM, Mario was the CEO of FutureBrand North America and Middle East and was the co-founder of HyperMedia. Mario is a graduate architect with a degree from the University of Toronto.

Twitter – @mblm; @mnatarelli
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