Wharton Business Radio

Marketing Matters: April 24, 2019

Hosts Americus Reed and Barbara Kahn are joined by Rabia Qari (SVP, Marketing, Tough Mudder), Linyun Yang (Assistant Professor of Marketing, University of South Carolina), and Brendan Eich (CEO and Co-Founder, Brave Software) on the Wednesday, April 24, 2019 edition of Marketing Matters.

Air Date: Wednesday, April 24, 2019 on SiriusXM 132

Rabia Qari

Air Time: 5:30 pm
Featuring: Rabia Qari

Brendan Eich

Air Time: 5:00 pm
Featuring: Brendan Eich

Linyun Yang

Air Time: 6:00 pm
Featuring: Linyun Yang

Featured Guests

Rabia Qari

SVP, Marketing, Tough Mudder

More

Rabia Qari is SVP of Marketing & Sales at Tough Mudder, where she has spent the last 5.5 years growing the Tough Mudder brand and community around the world. As part of her role, she oversees a team of 20+ across brand strategy, customer acquisition and retention, local marketing, content marketing, PR, customer service, revenue management and corporate sales. Prior to Tough Mudder, Rabia completed her MBA at Wharton in 2013.
Full Profile

Brendan Eich

CEO and Co-Founder, Brave Software

More

Brendan Eich is the co-founder and CEO of Brave Software (https://brave.com/), a start-up that aims to transform the online ad ecosystem with faster and safer browsing, as well as micropayments and better ads to give users and publishers a better deal. Eich previously served as CTO, then CEO of the Mozilla Corporation. Prior to that, he co-founded the Mozilla project and foundation. While at Mozilla, Eich helped launch the award-winning Firefox web browser. Eich is also the inventor of JavaScript, the Internet’s most widely used programming language.

Twitter – @Brave | @AttentionToken | @BrendanEich

AttentionToken – https://basicattentiontoken.org/
Full Profile

Linyun Yang

Assistant Professor of Marketing, University of South Carolina

More

Linyun Yang is an Assistant Professor of Marketing at the Darla Moore School of Business at the University of South Carolina. In her research, she explores how consumers make inferences about other people, brands, and products based on superficial characteristics. Recent projects have examined how a woman’s beauty work can shape perceptions of her moral character and how a company’s size shapes consumers’ expectations of its warmth. While she currently teaches Consumer Behavior to undergraduate and MBA students, she has also taught International Marketing to MBAs and the Marketing Strategy undergraduate capstone course. Prof Yang received her BS in Biopsychology and Cognitive Sciences from the University of Michigan and her PhD in Marketing from Duke University.
Full Profile

Recent Episodes

Marketing Matters: November 6, 2019

Hosts Americus Reed and Barbara Kahn are joined by Daniel Binns (CEO, Intebrand) and Marissa Brooks (Founder, 4WRD Consulting, LLC) on the Wednesday, November 6, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, November 6, 2019

Marketing Matters: October 30, 2019

Hosts Americus Reed and Barbara Kahn are joined by Brett Bertolino (Director of Operations, Eastern State Penitentiary Historic Site, Inc), Lea Dunn (Assistant Professor, Foster School of Business, University of Washington), and Steven Silverstein (President & CEO, Spencer Spirit Holdings, Inc.) on the Wednesday, October 30, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, October 30, 2019

Marketing Matters: October 23, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kimberly Palmer (Personal Finance Expert, NerdWallet), Peggy Liu (Ben L. Fryrear Faculty Fellow and Assistant Professor of Marketing, Katz Graduate School of Business, University of Pittsburgh), and Aditya Narula (Head of Customer Experience, Kabbage) on the Wednesday, October 23, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, October 23, 2019

Marketing Matters: October 9, 2019

Hosts Americus Reed and Barbara Kahn are joined by Mansur Khamitov (Assistant Professor of Marketing and Consumer Behavior, Nanyang Business School, NTU Singapore), Frost Prioleau (Co-Founder and CEO, Simpli.fi), and Peter Adams (Reporter, Marketing Dive) on the Wednesday, October 9, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, October 9, 2019

Marketing Matters: October 2, 2019

Host Americus Reed is joined by William Humphrey (Assistant Professor of Marketing, Florida International University), Dave Sargent (Vice President of Global Automotive, J.D. Power), and Brad Grossman (Founder, CEO, Zeitguide) on the Wednesday, October 2, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, October 2, 2019