Wharton Business Radio

Marketing Matters: April 24, 2019

Hosts Americus Reed and Barbara Kahn are joined by Rabia Qari (SVP, Marketing, Tough Mudder), Linyun Yang (Assistant Professor of Marketing, University of South Carolina), and Brendan Eich (CEO and Co-Founder, Brave Software) on the Wednesday, April 24, 2019 edition of Marketing Matters.

Air Date: Wednesday, April 24, 2019 on SiriusXM 132

Rabia Qari

Air Time: 5:30 pm
Featuring: Rabia Qari

Brendan Eich

Air Time: 5:00 pm
Featuring: Brendan Eich

Linyun Yang

Air Time: 6:00 pm
Featuring: Linyun Yang

Featured Guests

Rabia Qari

SVP, Marketing, Tough Mudder

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Rabia Qari is SVP of Marketing & Sales at Tough Mudder, where she has spent the last 5.5 years growing the Tough Mudder brand and community around the world. As part of her role, she oversees a team of 20+ across brand strategy, customer acquisition and retention, local marketing, content marketing, PR, customer service, revenue management and corporate sales. Prior to Tough Mudder, Rabia completed her MBA at Wharton in 2013.
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Linyun Yang

Assistant Professor of Marketing, University of South Carolina

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Linyun Yang is an Assistant Professor of Marketing at the Darla Moore School of Business at the University of South Carolina. In her research, she explores how consumers make inferences about other people, brands, and products based on superficial characteristics. Recent projects have examined how a woman’s beauty work can shape perceptions of her moral character and how a company’s size shapes consumers’ expectations of its warmth. While she currently teaches Consumer Behavior to undergraduate and MBA students, she has also taught International Marketing to MBAs and the Marketing Strategy undergraduate capstone course. Prof Yang received her BS in Biopsychology and Cognitive Sciences from the University of Michigan and her PhD in Marketing from Duke University.
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Brendan Eich

CEO and Co-Founder, Brave Software

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Brendan Eich is the co-founder and CEO of Brave Software (https://brave.com/), a start-up that aims to transform the online ad ecosystem with faster and safer browsing, as well as micropayments and better ads to give users and publishers a better deal. Eich previously served as CTO, then CEO of the Mozilla Corporation. Prior to that, he co-founded the Mozilla project and foundation. While at Mozilla, Eich helped launch the award-winning Firefox web browser. Eich is also the inventor of JavaScript, the Internet’s most widely used programming language.

Twitter – @Brave | @AttentionToken | @BrendanEich

AttentionToken – https://basicattentiontoken.org/
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Recent Episodes

Marketing Matters: August 14, 2019

Host Americus Reed is joined by Simon Tam (Founder and Bassist, The Slants), Dan Granger (CEO and Founder, Oxford Road), and Daniel Korschun (Associate Professor of Marketing, Lebow College of Business at Drexel University) on the Wednesday, August 14, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, August 14, 2019

Marketing Matters: August 7, 2019

Hosts Americus Reed and Barbara Kahn are joined by Andrew Chung (Founder & CEO, Innovo Property Group), Kwame A. Appiah (Professor of Philosophy and Law, New York University), and Lee Thompson (Co-Founder, FlashPack) on the Wednesday, August 7, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, August 7, 2019

Marketing Matters: July 31, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kristin Flor Perret (Senior Vice President-Global Marketing, WE Communications), Meng Zhu (Associate Professor, Johns Hopkins University), and Joseph Jaffe (Author, “Built to Suck”, HMS Beagle) on the Wednesday, July 31, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, July 31, 2019

Marketing Matters: July 24, 2019

Hosts Americus Reed and Barbara Kahn are joined by Simon Tam (Founder and Bassist, The Slants), Dan Granger (CEO and Founder, Oxford Road), and Daniel Korschun (Associate Professor of Marketing, Lebow College of Business at Drexel University) on the Wednesday, July 24, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, July 24, 2019

Marketing Matters: June 19, 2019

Hosts Barbara Kahn and Elea McDonnell Feit are joined by Michael Cohen (Chief Technology & Data Officer, Marketing Evolution), Kelley Gullo (Marketing PhD Candidate, Duke University, Fuqua School of Business), and Sucharita Kodali (Retail Analyst, Forrester) on the Wednesday, June 19, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, June 19, 2019