Wharton Business Radio

Marketing Matters: August 1, 2018

Hosts Americus Reed and Barbara Kahn are joined by Joseph Goodman (Associate Professor of Marketing and Logistics, Ohio State University), Sucharita Kodali (Retail Analyst, Forrester), and Stephen Hahn-Griffiths (Chief Reputation Officer, Reputation Institute) on the Wednesday, August 1, 2018 edition of Marketing Matters.

Air Date: Wednesday, August 1, 2018 on SiriusXM 132

Stephen Hahn-Griffiths

Air Time: 5:00 pm
Featuring: Stephen Hahn-Griffiths

Joseph Goodman

Air Time: 6:30 pm
Featuring: Joseph Goodman

Sucharita Kodali

Air Time: 6:00 pm
Featuring: Sucharita Kodali

Featured Guests

Joseph Goodman

Associate Professor of Marketing and Logistics, Ohio State University

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Professor Goodman is Associate Professor of Marketing at The Ohio State University’s Fisher College of Business. His research seeks to understand consumer decision making in today’s marketplace. His research interests include consumer happiness and well-being with material and experiential purchases; consumers’ attraction to, and decision making from, large product assortments; and the role of crowdsourcing tools, such as Mechanical Turk, in consumer research. His research has appeared in the requisite journals (JCR, JMR, JCP, JBDM, JACR, OBHDP) and he has taught various courses (Principles of Marketing, Consumer Behavior, Brand Management, Judgment and Decision Making) at the undergrad, graduate, and executive levels. He joined Fisher in 2016 and received his PhD in Marketing at the McCombs School of Business at The University of Texas at Austin. Prior to being a Buckeye, Professor Goodman was on the faculty at the University of South Carolina and Washington University in St. Louis, where he co-founded the CB Research Lab. He enjoys travelling, running, acting like his kids, Europe ‘72, and consuming in the natural habitat.

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Sucharita Kodali

Retail Analyst, Forrester

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Sucharita Kodali is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world.

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.
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Stephen Hahn-Griffiths

Chief Reputation Officer, Reputation Institute

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Stephen is a strategic thought-leader, and purveyor of insight related to corporate brand reputation measurement and management. At Reputation Institute, he is the vanguard of the organization’s proprietary reputation measurement model — RepTrak®. Stephen also plays an active role in spearheading the reputation advisory needs of major multi-national clients, and oversees Reputation Institute’s extensive global reputation research program including the RT100 study featured in Forbes. His realm of expertise includes corporate reputation management, strategic communications planning, brand purpose, and CSR.

Stephen was previously a partner at Protobrand, a boutique insights and strategic consultancy in Boston that specializes in online metaphor elicitation. Prior to that, he was the Chief Strategy Officer at leading multi-national agencies, including Leo Burnett, Mullen, and Saatchi & Saatchi. His work in reputation, integrated communications, and brand strategy has been critically acclaimed — and he has won major industry awards, including EFFIEs, Clios, Cannes Lions, and the Jay Chiat Award for Strategic Excellence. His academic credentials include an MBA from New York University, and Dip. Ad from Watford College.

Whenever possible, Stephen guest lectures on branding, advertising, and reputation at major Universities including Northeastern, Michigan State, Babson, and NYU. He is often cited as a reputation expert and has been quoted in leading news and business media such ABC, NBC, Forbes, WSJ, CNBC, NPR, Associate Press, Adage, PR Week, and Bloomberg.

Twitter -@shahngriff
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