Stephen is a strategic thought-leader, and purveyor of insight related to corporate brand reputation measurement and management. At Reputation Institute, he is the vanguard of the organization’s proprietary reputation measurement model — RepTrak®. Stephen also plays an active role in spearheading the reputation advisory needs of major multi-national clients, and oversees Reputation Institute’s extensive global reputation research program including the RT100 study featured in Forbes. His realm of expertise includes corporate reputation management, strategic communications planning, brand purpose, and CSR.
Stephen was previously a partner at Protobrand, a boutique insights and strategic consultancy in Boston that specializes in online metaphor elicitation. Prior to that, he was the Chief Strategy Officer at leading multi-national agencies, including Leo Burnett, Mullen, and Saatchi & Saatchi. His work in reputation, integrated communications, and brand strategy has been critically acclaimed — and he has won major industry awards, including EFFIEs, Clios, Cannes Lions, and the Jay Chiat Award for Strategic Excellence. His academic credentials include an MBA from New York University, and Dip. Ad from Watford College.
Whenever possible, Stephen guest lectures on branding, advertising, and reputation at major Universities including Northeastern, Michigan State, Babson, and NYU. He is often cited as a reputation expert and has been quoted in leading news and business media such ABC, NBC, Forbes, WSJ, CNBC, NPR, Associate Press, Adage, PR Week, and Bloomberg.