Wharton Business Radio

Marketing Matters: August 22, 2018

Host Americus Reed is joined by Drew Westervelt (Founder and COO, HEX Performance), Alina Sorescu (Professor of Marketing, Texas A&M University), and Tiffani Bova (Sales Futurist, Global Customer Growth and Innovation Evangelist, Salesforce) on the Wednesday, August 22, 2018 edition of Marketing Matters.

Air Date: Wednesday, August 22, 2018 on SiriusXM 132

Hosted By

Alina Sorescu

Air Time: 5:30 pm
Featuring: Alina Sorescu

Drew Westervelt

Air Time: 6:00 pm
Featuring: Drew Westervelt

Tiffani Bova

Air Time: 5:00 pm
Featuring: Tiffani Bova

Featured Guests

Drew Westervelt

Founder and COO, HEX Performance


Drew Westervelt is the founder and COO of HEX Performance. As a 9-year professional lacrosse player, Drew has traveled the world competing and performing at the highest level, discovering firsthand the challenge of washing performance wear and athletic gear.

Born and raised in Baltimore, Drew has deep roots in his hometown. After graduating from UMBC, it was only natural to build HEX in the city he loved.

Drew’s rejection of the status quo and his experience in team management both on and off the field led to the development of HEX products that are changing what clean means for laundry today.

Twitter – @HEXPerformance | @DWesty1426
Full Profile

Alina Sorescu

Professor of Marketing, Texas A&M University


Alina Sorescu is Professor of Marketing, holder of the Paula and Steve Letbetter’ 70 Chair in Business, and Director of the Ph.D. in Business Administration Program – Marketing at the Mays Business School, Texas A&M University. She holds a B.S. in Mathematics from University of Bucharest, a MS from University of Florida and Ph.D. from University of Houston. Her research focuses on business models, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions. Her research appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing and others. Alina serves as an Associate Editor of the Journal of Marketing, where she was twice recognized with the best reviewer award and of the International Journal of Research in Marketing; she also currently serves on the editorial boards of the Journal of Marketing Research, Marketing Science and the Journal of the Academy of Marketing Science. Her research awards include the Ricky W. Griffin Research Excellence Award, the Strategic Management Society conference on Big Bang Innovation Best Proposal Award, the AMA John A. Howard Dissertation Award, the AMS Mary Kay Dissertation Award, the AMA Winter Conference Best Paper in the Marketing and Technology track, as well as multiple MSI research grants. Her research has also been selected as a finalist for the Paul Green Award for the best article published in the Journal of Marketing Research. Her teaching awards include the Montague Center for Teaching Excellence Scholar Award and the Association of Former Students Distinguished Teaching Award at the college and university level.

Full Profile

Tiffani Bova

Sales Futurist, Global Customer Growth and Innovation Evangelist, Salesforce


Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce, focused on helping organizations improve sales performance. As an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience.

Bova has extensive knowledge of go-to-market, sales and channel strategies. Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst and research fellow, covering sales transformation and indirect channel innovation. Over the past decade, she has worked with hundreds of technology companies to develop highly effective growth strategies and innovative go-to-market models. She won the Gartner Thought Leadership Award for her comprehensive body of work on the Future of Sales and has delivered more than 200 keynote presentations around the globe to over 250,000 people on sales transformation and business model innovation.

Before her time at Gartner, Bova spent 15 years in various sales and leadership positions, managing both start-up and Fortune 500 sales organizations, and she still considers herself a ‘recovering seller.’ Bova has been published in Forbes, Harvard Business Review and The Huffington Post. She was named one of the 50 Most Powerful and Influential Women in California in 2014 by the National Diversity Council, as well as Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a graduate of Arizona State University and The Executive Program at Wharton School of Business at the University of Pennsylvania.

Twitter – @tiffani_bova
Full Profile

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