Wharton Business Radio

Marketing Matters: August 29, 2018

Hosts Keith Niedermeier and Barbara Kahn are joined by Peter Adams (Reporter, Marketing Dive), Mpho Sekwele (Founder, SintuOnline), and Claudia Townsend (Sr. Project Manager and Analytics Manager; Associate Analyst; Assistant Professor, BuzzBack Market Research; National Economic Research Associates (NERA); University of Miami) on the Wednesday, August 29, 2018 edition of Marketing Matters.

Air Date: Wednesday, August 29, 2018 on SiriusXM 132

Peter Adams

Air Time: 5:30 pm
Featuring: Peter Adams

Claudia Townsend

Air Time: 5:00 pm
Featuring: Claudia Townsend

Mpho Sekwele

Air Time: 6:30 pm
Featuring: Mpho Sekwele

Featured Guests

Peter Adams

Reporter, Marketing Dive

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Peter is a reporter at the online trade journal Marketing Dive covering digital transformation’s impact on marketing and advertising. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York Magazine and the investigative initiative The Medill Justice Project.

 

Twitter- @PatchAdams03
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Mpho Sekwele

Founder, SintuOnline

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 Mpho Sekwele has over ten years of corporate work experience in the retail industry, specifically focusing on retail planning and buying functions, strategic business planning, and project management for Blue Chip retail companies. In 2017, Mpho spent the year living abroad in Europe and the USA, to hone her business and entrepreneurial skills. Mpho holds an International Executive MBA from IEDC Bled School of Management (Europe), a Bachelor of Commerce degree from the University of Witwatersrand (South Africa) and an Advanced Diploma in Business Project Management from the University of Cape Town (South Africa). She is passionate about education and is a co-founding member of Bantu Hikers; a non-profit organization which offers first generation students in South Africa a wellness, networking and mentorship platform; with the aim of reducing high university drop-outs and consequently increasing youth employability. The Bantu Hikers platform uses hiking as a metaphor for personal leadership and advocates for the occupying of uncharted spaces. Mpho has been profiled South Africa’s 200 Young Leaders, 2016 in the Mail and Guardian publication and is a 2017 Dartmouth College (USA) Fellow of the prestigious Mandela Washington Fellowship for Young African Leaders Initiative. Mpho has been a speaker at the 2017 Women Leaders, Agents of Change in Africa conference as well as the African Economic Forum hosted at Columbia University. Mpho plans to continue empowering the youth and to create entrepreneurial opportunities where African products and services can thrive globally through her eCommerce platform- SintuOnline.com. 

 

Twitter- @Sekwel
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Claudia Townsend

Sr. Project Manager and Analytics Manager; Associate Analyst; Assistant Professor, BuzzBack Market Research; National Economic Research Associates (NERA); University of Miami

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Claudia is Assistant Professor, University of Miami. She is also the Senior Project Manager and Analytics Manager for BuzzBack Market Research and an Associate Analyst of the National Economic Research Associates (NERA). Her research focuses on marketing and consumer behavior, with special interest in Aesthetics and visual presentation in consumer choice. Claudia received her Ph.D. at the University of California, Los Angeles in 2010 and a B.A. from Brown University.
Full Profile

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