Wharton Business Radio

Marketing Matters: December 19, 2018

Host Americus Reed is joined by Steve Sadove (Mastercard senior advisor and former Saks Fifth Avenue CEO, Mastercard), Dean McBeth (Managing Partner, Shepard), and Steve Wanczyk (Associate Vice President, Braithwaite Communications) on the Wednesday, December 19, 2018 edition of Marketing Matters.

Air Date: Wednesday, December 19, 2018 on SiriusXM 132

Hosted By

Steve Wanczyk

Air Time: 5:30 pm
Featuring: Steve Wanczyk

Dean McBeth

Air Time: 6:00 pm
Featuring: Dean McBeth

Steve Sadove

Air Time: 5:00 pm
Featuring: Steve Sadove

Featured Guests

Steve Sadove

Mastercard senior advisor and former Saks Fifth Avenue CEO, Mastercard

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Mr. Sadove is a graduate of Hamilton College and holds an MBA with distinction from Harvard Business School. He is also a recipient of an Honorary Doctor of Commercial Science Degree from LIM College. He currently serves on numerous community and civic boards including Hamilton College as Chairman of the Board of Trustees, AmeriCares and the National Retail Federation (former Chairman) as well as the public company boards of Colgate-Palmolive (lead director), Aramark and Park Hotels and Resorts. He is also a founding partner of JW Levin Management Partners, a Private Equity firm.

Full Profile

Dean McBeth

Managing Partner, Shepard

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Dean McBeth is an award-winning strategist, and a pioneer in using social media for brand-building. From Old Spice to Nike, Formula 1 to Domino’s, his work is instantly recognizable in the ad industry, and taught at many well-renowned communications schools.

He’s left behind a string of executive posts at storied agencies: Wieden+Kennedy, Barton F. Graf, Ketchum, and Crispin Porter+Bogusky to co-found Shepherd — a firm focused on audience insights.

Leveraging the firm’s deep knowledge of digital and brand strategy, combined with audience analytics, they uncover audiences who will help brands grow, while surfacing the insights to create great experiences for them.

Full Profile

Steve Wanczyk

Associate Vice President, Braithwaite Communications

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Steve Wanczyk is a seasoned communications and marketing professional with extensive experience on both sides of the media equation, having previously worked as a news reporter and producer. He serves as the head of Braithwaite Communications’ Crisis Communications practice and is adept at all aspects of crisis management including crisis response, planning and vulnerability assessments. He has facilitated and designed numerous crisis tabletop training sessions and simulations. Throughout his career, Steve has managed crisis communications for high profile real estate development disputes, local policy , legal matters, labor disputes and workplace safety.

He began his career at the CBS television affiliate in Syracuse, NY, where he worked as a news writer and producer. There he helped write and package news stories for the station’s 6 and 11 o’clock newscasts. Steve then moved to local reporting for a Philadelphia radio station before going to the “dark side” and joining Braithwaite Communications.

He holds a degree in Broadcast Journalism from the S.I. Newhouse School of Public Communications at Syracuse University.

Twitter – @GoBraithwaite | @SWanczyk
Full Profile

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