Wharton Business Radio

Marketing Matters: December 5, 2018

Hosts Americus Reed and Barbara Kahn are joined by Cliff Marks (President and Interim CEO, NCM), Sarah Whitley (Assistant Professor of Marketing, Spears School of Business, Oklahoma State University), and Norty Cohen (Founder; Author of “The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World”, Moosylvania) on the Wednesday, December 5, 2018 edition of Marketing Matters.

Air Date: Wednesday, December 5, 2018 on SiriusXM 132

Dr. Sarah Whitley

Air Time: 6:30 pm
Featuring: Sarah Whitley

Norty Cohen

Air Time: 5:00 pm
Featuring: Norty Cohen

Cliff Marks

Air Time: 5:30 pm
Featuring: Cliff Marks

Featured Guests

Cliff Marks

President and Interim CEO, NCM

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Clifford (Cliff) E. Marks is president and interim CEO of National CineMedia (NCM), LLC, and National CineMedia, Inc. An advertising, marketing and sales professional for over 30 years, Marks leads the NCM’s sales, marketing and affiliate partnerships divisions and is based in the company’s New York office.

Marks joined NCM as an original member of the company’s leadership team in 2002, when it was then the Regal Entertainment Group media subsidiary known as Regal CineMedia Corporation. He was named president of sales and marketing when Regal CineMedia became National CineMedia in 2005 with the addition of AMC and later Cinemark as founding member theater circuits, and was named President of NCM in 2016. Marks was the visionary behind the creation and evolution of NCM’s groundbreaking movie pre-show — the first to combine entertainment content and advertising — turning cinema into not only a powerful sight-sound-and-motion medium, but a key premium video option in today’s fragmented media landscape. Today NCM’s Noovie pre-show is seen by over 700 million moviegoers a year, with a complementary Noovie digital ecosystem that leads audiences to what’s next in entertaining content, purposeful commerce and interactive gaming.

Before joining NCM, Marks was a 14-year veteran of ESPN/ABC Sports, where as senior vice president he oversaw its $2.0 billion sales organization. Marks was instrumental in developing vertically integrated advertising packages for clients across multiple platforms, including ABC Sports programming, ESPN, ESPN2, ESPN Classic, ESPNews, ESPN.com, ESPN magazine, ESPN radio and ESPNZone restaurants. From 1986 through 1989, Marks was an executive at The Nashville Network. He began his career at prominent New York advertising agencies Young & Rubicam (1985-86) and BBDO (1983-85).

He currently serves as a director on the Executive Board of the Screen Advertising World Association (SAWA), and also serves on the marketing committee of the International 3D Society. Marks has also served several terms as president and chairman of the Cinema Advertising Council (CAC).
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Sarah Whitley

Assistant Professor of Marketing, Spears School of Business, Oklahoma State University

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Sarah C. Whitley is an Assistant Professor of Marketing at the Spears School of Business, Oklahoma State University. Professor Whitley holds a Ph.D. in Management (Marketing) from Boston University and a B.A. in Economics from the University of North Carolina at Chapel Hill. She has published research appearing in the Journal of Consumer Researchand Harvard Business Review. Dr. Whitley’s research interests include consumer judgment and decision making, goals and motivation, choice contexts, and pro-social and sustainable behavior. Prior to her Ph.D. she worked as an Analyst in the Energy/Electric Power industry for economic consulting firm The Brattle Group.
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Norty Cohen

Founder; Author of “The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World”, Moosylvania

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Norty Cohen is CEO and Founder of Moosylvania, the St. Louis-based ad and creative agency well-known for their sought-after annual research and data on the Top 100 global brands. Cohen shares his insights and research at events throughout the US every year, however, for the first time, he will be publishing his research in the upcoming book, The Participation Game, which examines how and why consumers adopt brands.

Prior to starting Moosylvania, Cohen was the COO of former agency of the year, Zipatoni. Prior to his four decades of creative and innovation engineering experience, he received his degree from the University of Missouri, School of Journalism. Cohen is a weekend rock warrior, and plays percussion in a 70s review rock band. He is also on the Executive Board of Gateway to Hope, a charity that buys insurance for women who have been diagnosed with breast cancer. Cohen can be found on LinkedIn, Instagram and Twitter.

Cohen’s new book, The Participation Game, may be found at https://theparticipationgame.com/about/

Twitter – @nortycohen

Book – https://www.amazon.com/Participation-Game-Brands-Loyalty-Skeptical/dp/1940858291
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