Wharton Business Radio

Marketing Matters: February 6, 2019

Hosts Americus Reed and Barbara Kahn are joined by goodnight/goodluck . (Band, goodnight/goodluck), Paul Reed Smith (Founder, Paul Reed Smith Guitars), Steve Vai (Musician, N/A), and Geoff Cottrill (VP-Strategic Marketing, The Coca-Cola Company) on the Wednesday, February 6, 2019 edition of Marketing Matters.

Air Date: Wednesday, February 6, 2019 on SiriusXM 132

Steve Vai

Air Time: 5:00 pm
Featuring: Steve Vai

Geoff Cottrill

Air Time: 5:30 pm
Featuring: Geoff Cottrill


Air Time: 5:00 pm
Featuring: goodnight/goodluck .

Paul Reed Smith

Air Time: 6:00 pm
Featuring: Paul Reed Smith

Featured Guests

goodnight/goodluck .

Band, goodnight/goodluck


Philadelphia’s goodnight/goodluck doesn’t shy away from thunderous drums, wiry guitars, and understated, yet vibrant melodies. The band pulls equally from the chaos of punk acts like Japandroids, Bear Vs. Shark, and Constantines as well as the intricacies of modern indie like Rainer Maria, Yeah Yeah Yeahs, Minus the Bear, and Tokyo Police Club.

A self-recorded four-track demo was released in April 2017, and picked up the very next day and favorably reviewed by WXPN’s The Key. Buoyed by the positive reception and a string of well-received live performances, the band recorded their debut EP the following winter with Joe Reinhart (Hop Along/Algernon Cadwallader) at The Headroom in Philadelphia. “missing” was released on May 12, 2018. The band is currently preparing for its next release, due in 2019.

goodnight/goodluck is Sarah Puleo, Eric Zrinsky, Ed Taylor, Jayson Verdibello, and Alex Brown.
Full Profile

Paul Reed Smith

Founder, Paul Reed Smith Guitars


Paul Reed Smith – musician, songwriter and the Founder and Managing General Partner of Paul Reed Smith Guitars, was born in Bethesda, Maryland. He made his first playable guitar for extra credit at St. Mary’s College. In 1985, he turned that positive experience into Paul Reed Smith Guitars. Today the company is the third largest electric guitar manufacturer in America, and their list of artist endorsers reads like a who’s-who list of contemporary musicians. Smith holds almost 100 registered and pending trademarks, several copyrights, and nearly two dozen patents.

Paul Reed Smith presides over research and development of new PRS products, serves as a mentor through motivational lectures to Maryland high school students, cherishes his role as husband and parent and is an accomplished guitarist who, despite his very busy schedule, has played with Carlos Santana, Mark Tremonti, the late Chuck Brown and a host of other notable artists and continues to write, perform and record music with The Paul Reed Smith Band.

Full Profile

Steve Vai

Musician, N/A


While many artists fit easily into a single category, Steve Vai remains unclassifiable. He is a musical alchemist of the highest order. Throughout the years, Vai has awed fans of all genres with his exceptional guitar skills and musicianship. He boasts career sales of over 15 million records, three GRAMMY Award wins, and 13 GRAMMY Award nominations. He’s toured the world as a solo artist, as a member of G3, and with Frank Zappa and bands such as Alcatrazz, The David Lee Roth Band, and Whitesnake. As an accomplished audio producer, Vai has written, produced, and engineered all of his solo albums, many released via Favored Nations, his own independent record label that has released over 70 albums by legendary musicians such as Tommy Emmanuel, Steve Lukather, Eric Johnson, Billy Sheehan, Larry Carlton and many more. For Vai, virtuosity and versatility are not mutually exclusive. He has created music for blockbuster films, bestselling video games, national sports franchises, and corporate brand initiatives. His career accomplishments have earned him honorary doctorates from Berklee College of Music and Musicians Institute.
Full Profile

Geoff Cottrill

VP-Strategic Marketing, The Coca-Cola Company


Geoff Cottrill joined The Coca-Cola Company on March 1, 2018 as Senior Vice President Strategic Marketing. Geoff leads integrated marketing strategy across creative content, media planning and investment, marketing capability, digital, marketing assets and entertainment, music and gaming in the United States. He is also responsible for building and maintaining partnerships while leading communications programs that drive integrating messaging across portfolio of brands.

He rejoins The Coca-Cola Company after most recently serving as President of the advertising and media agency MullenLowe in Boston.

Prior to that, Geoff spent eight years as the General Manager and Chief Marketing Officer at Converse (Nike Inc.) where he and his team led the brand during a period of unprecedented growth, resulting in the Chuck Taylor All Star becoming the #1 selling sneaker in the world. Geoff also spent three years at Starbucks, as Vice President ~ Product Development & Marketing for Starbucks Entertainment.

This is Geoff’s second term with Coca-Cola. He worked for the company from 1996 to 2005 and was Group Director, Worldwide, Entertainment Marketing.

Geoff has had a personal passion for music since the age of 13 when he used to sell fountain Cokes at Tampa Stadium so he could get into see rock concerts. He is Chair of the Grammy Foundation, an organization dedicated to improving music education and music preservation.

He earned a Bachelor of Science Degree in Economics from Florida State University.

Geoff, his wife, Allie, and their two daughters, Abby and Claire, are excited to return to Atlanta.

Full Profile

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