Wharton Business Radio

Marketing Matters: January 3, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Lynn Godfrey (Chief Marketing and Communications Officer, Girl Scouts of the USA), Michael Collins (Managing Director, Services Delivery, CFA Institute), and Sean Blankenship (CMO, Coldwell Banker) on the Wednesday, January 3, 2018 edition of Marketing Matters.

Air Date: Wednesday, January 3, 2018 on SiriusXM 132

Marketing Matters: January 3, 2018 17:00

Air Time: 5:00 pm
Featuring: Sean Blankenship

Marketing Matters: January 3, 2018 18:00

Air Time: 6:00 pm
Featuring: Lynn Godfrey

Marketing Matters: January 3, 2018 18:30

Air Time: 6:30 pm
Featuring: Michael Collins

Featured Guests

Lynn Godfrey

Chief Marketing and Communications Officer, Girl Scouts of the USA

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Lynn Godfrey serves as chief marketing and communications officer for Girl Scouts of the USA (GSUSA), directing a multidisciplinary team that leads the organization’s brand, digital, and content marketing efforts; internal, external, and crises communications; and national meeting and event planning and implementation. She works collaboratively while challenging the status quo to create brand synergy across the organization and ensure strategic brand efforts align with Girl Scouts’ mission, support membership and revenue growth, and reinforce the delivery of enhanced girl, parent, volunteer, and alumna experiences.Prior to assuming her current role, Lynn served as GSUSA’s chief strategy officer, overseeing the Girl Scout Movement’s first three-year strategy—approved by the National Board in September 2015.

With more than 20 years of nonprofit and corporate marketing and communications experience in the youth and family arenas, Lynn came to GSUSA in 2014 from the Greater New York Red Cross. There she steered all aspects of strategic marketing, communications and media, and government and community relations for the country’s largest Red Cross region, serving 13 million people. Prior to that Lynn served as chief communications officer for the New York City Housing Authority, where she oversaw integrated, multilingual campaigns across 334 local public housing communities to build consumer engagement, enhance customer service delivery, and support partnerships. She has held various marketing and communications leadership positions at Viacom, Nickelodeon, and PBS, and she started her career in advertising and marketing with Young & Rubicam and later American Express. Lynn holds a master’s degree from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Wesleyan University.
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Michael Collins

Managing Director, Services Delivery, CFA Institute

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Michael Collins is accountable for leading and developing the organization’s Services Delivery functions, including marketing, corporate communications, integrated marketing services, content distribution strategy, brand management, website strategy, digital and mobile marketing, multimedia production, and the global contact center. He collaborates with all internal functions, impacts all external CFA Institute audiences, and employs effective methods of developing and measuring the effectiveness of strategies and plans that support the CFA Institute annual plan and objectives.

He joined CFA Institute following a career with public and private global companies, including J.P. Morgan, Rockefeller & Company, Iomega, SAGA Software, Mercator Software, Gevity HR, and Computer Sciences Corporation. Collins’s expertise is in helping organizations build high performance marketing, customer value, and support teams through increased alignment and a focus on innovation. He incorporates customer and market-led insights into product and service direction, awareness creation, and programs that deliver value to an organization’s core audiences. His focus on strategically-guided execution has successfully resulted in profitable growth in revenue, increases in delivering customer value, and successful new product launches.
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Sean Blankenship

CMO, Coldwell Banker

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Sean Blankenship joined Coldwell Banker Real Estate in June 2013 with nearly 20 years of marketing experience. A “digital native” with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. Blankenship’s focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications. Blankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR®.
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