Jason has extensive experience in assisting leading and emerging brands in the execution of sports programming to build relevant connections with target audiences. For nearly three decades Jason has leveraged sports programming to enhance the effectiveness of public relations and social media campaigns, cause-related activation, business-to-business and employee communications, event management and experiential outreach.
As founder and chair of Burson-Marsteller’s global Fan Experience specialty, Jason helps brands become a natural part of the sports environment by developing activations “through the eyes of the fan.” This approach is a different way to appeal to very elusive audiences which challenge brands to provide value by contributing to their sports passion. The specialty provides negotiation services, experiential programming, athlete ambassador campaigns, media and online influencer relations, and more. Jason has implemented high-profile programs and negotiated deals for some of the world’s most powerful brands, including Epson, Ford, Intel, Kay Jewelers, MetLife, Merrill Lynch, NFL, Novartis, Oakley, SAP, Transitions Optical. This includes supporting these brands during some of the most cluttered and challenging sports media environments such as the Super Bowl, Olympic Games, The Masters, NBA All-Star Game and MLB All-Star Game.
Jason has also worked extensively with professional sports teams and major sports leagues and organizations such as Major League Baseball, the National Basketball Association, the National Football League, and the United States Tennis Association. Jason is an active speaker on sports and entertainment marketing and is an active supporter of Special Olympics, leading Burson’s global pro-bono efforts for the movement.
Prior to joining Burson-Marsteller, Jason spent more than 20 years in the public relations industry helping brands navigate the sports marketing arena. Jason also has a deep background in digital and social marketing and media relations for brands including Cox Communications, DuPont, Duracell, GlaxoSmithKline, Gillette, Hilton, Johnson & Johnson, M&M Mars, Merck, Procter & Gamble, and Yamaha Corporation of America.
Twitter – @BursonFanEx