Wharton Business Radio

Marketing Matters: January 30, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kevin Hamilton (Senior Brand Director, Avocados From Mexico), Daniel Korschun (Associate Professor of Marketing, Leobow College of Business at Drexel University), and Jason Teitler (Chair, Fan Experience specialty, Burson-Marsteller) on the Wednesday, January 30, 2019 edition of Marketing Matters.

Air Date: Wednesday, January 30, 2019 on SiriusXM 132

Kevin Hamilton

Air Time: 5:30 pm
Featuring: Kevin Hamilton

Jason Teitler

Air Time: 5:00 pm
Featuring: Jason Teitler

Daniel Korschun

Air Time: 6:00 pm
Featuring: Daniel Korschun

Featured Guests

Kevin Hamilton

Senior Brand Director, Avocados From Mexico

More

Kevin S. Hamilton has been the Senior Brand Director for Avocados From Mexico’s consumer brand & PR business for nearly five years.  His primary responsibility is to establish the strategic brand marketing direction, and lead the execution of that direction with his team.  He drives the lead strategy and execution on media, creative direction and PR communications/outreach for the company.  Prior to joining AFM, Kevin was an Account Planning Director for The Marketing Arm agency in Dallas working on clients such as Frito Lay, Danone and L’Oréal.  That responsibility leveraged his years of experience on the client side working in various roles for leading CPG organizations such as Procter & Gamble, The Coca-Cola Company, and The Clorox Company.  Kevin is a native Texan but has lived in all corners of the United States and has lived in Barcelona, Spain.  He has a Bachelor’s in Business Administration from The University of Texas at Austin where he was an All-America 4 year athlete, as well as a Master’s in Business Administration from The University of Michigan’s Ross School of Business.
Full Profile

Daniel Korschun

Associate Professor of Marketing, Leobow College of Business at Drexel University

More

Daniel Korschun is an Associate Professor of Marketing and award-winning author. He is a fellow of both the Institute for Strategic Leadership and the Center for Corporate Governance at LeBow.

Dr. Korschun’s latest research examines employee and consumer reactions to companies that take controversial political stands. His research on stakeholder responses to corporate social responsibility is published in top journals such as the Journal of Marketing, Academy of Management Review, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics.

His latest book, We Are Market Basket (co-authored with Grant Welker, AMACOM), tells the true story of a grassroots movement to reinstate a beloved CEO and save a $4.5 billion supermarket chain. The book was named a top 15 business book of 2015 in Forbes and was also recognized as the Best General Business Book of 2015 by influential distributor 800-CEO-READ.

On the teaching front, Dr. Korschun teaches PhD, executive MBA’s, Master’s, and undergraduates. He is a recipient of the prestigious Rothwarf Award for Teaching Excellence, the highest teaching award given to tenure-track faculty at Drexel University.

Dr. Korschun delivers keynote speeches and is frequently invited as a speaker at company, industry, and academic conferences.

Find Dr. Korschun on LinkedIn (@danielkorschun) or Google Scholar.

Twitter – @DanielKorschun
Full Profile

Jason Teitler

Chair, Fan Experience specialty, Burson-Marsteller

More

Jason has extensive experience in assisting leading and emerging brands in the execution of sports programming to build relevant connections with target audiences. For nearly three decades Jason has leveraged sports programming to enhance the effectiveness of public relations and social media campaigns, cause-related activation, business-to-business and employee communications, event management and experiential outreach.

As founder and chair of Burson-Marsteller’s global Fan Experience specialty, Jason helps brands become a natural part of the sports environment by developing activations “through the eyes of the fan.” This approach is a different way to appeal to very elusive audiences which challenge brands to provide value by contributing to their sports passion. The specialty provides negotiation services, experiential programming, athlete ambassador campaigns, media and online influencer relations, and more. Jason has implemented high-profile programs and negotiated deals for some of the world’s most powerful brands, including Epson, Ford, Intel, Kay Jewelers, MetLife, Merrill Lynch, NFL, Novartis, Oakley, SAP, Transitions Optical. This includes supporting these brands during some of the most cluttered and challenging sports media environments such as the Super Bowl, Olympic Games, The Masters, NBA All-Star Game and MLB All-Star Game.

Jason has also worked extensively with professional sports teams and major sports leagues and organizations such as Major League Baseball, the National Basketball Association, the National Football League, and the United States Tennis Association. Jason is an active speaker on sports and entertainment marketing and is an active supporter of Special Olympics, leading Burson’s global pro-bono efforts for the movement.

Prior to joining Burson-Marsteller, Jason spent more than 20 years in the public relations industry helping brands navigate the sports marketing arena. Jason also has a deep background in digital and social marketing and media relations for brands including Cox Communications, DuPont, Duracell, GlaxoSmithKline, Gillette, Hilton, Johnson & Johnson, M&M Mars, Merck, Procter & Gamble, and Yamaha Corporation of America.

Twitter – @BursonFanEx
Full Profile

Recent Episodes

Marketing Matters: March 27, 2019

Hosts Americus Reed and Barbara Kahn are joined by Zeke Zelker (Filmmaker & Entrepreneur, iDreamMachine) on the Wednesday, March 27, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, March 27, 2019

Marketing Matters: March 13, 2019

Hosts Americus Reed and Barbara Kahn are joined by Tami Kim (Assistant Professor of Marketing, University of Virginia Darden School of Business), Xiaoyan Deng (Associate Professor, Ohio State University), and Rebecca Hains (Professor of Advertising and Media Studies, Salem State University) on the Wednesday, March 13, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, March 13, 2019

Marketing Matters: March 6, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kristin Flor Perret (Senior Vice President-Global Marketing, WE Communications), Meng Zhu (Associate Professor, Johns Hopkins University), and Joseph Jaffe (Author, “Built to Suck”, HMS Beagle) on the Wednesday, March 6, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, March 6, 2019

Marketing Matters: February 27, 2019

Host Americus Reed is joined by John Shea (Chief Marketing Officer, Jimmy John’s), Anna Paley (Visiting Scholar, The Ohio State University), and Nir Eyal (Author of “Hooked: How to Build Habit-Forming Products”) on the Wednesday, February 27, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, February 27, 2019

Marketing Matters: February 6, 2019

Hosts Americus Reed and Barbara Kahn are joined by goodnight/goodluck . (Band, goodnight/goodluck), Paul Reed Smith (Founder, Paul Reed Smith Guitars), Steve Vai (Musician, N/A), and Geoff Cottrill (VP-Strategic Marketing, The Coca-Cola Company) on the Wednesday, February 6, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, February 6, 2019