“Getting dressed should be the easiest part of your day” – something native New Yorker, Danielle
Bernstein, proclaimed when founding her now cult- status style blog, We Wore What, in 2010.
The site began as a daily dose of outfit inspiration before growing into an aspirational- while still
relatable- home for all things coveted.
Being a true entrepreneur and with the foundation of a growing and engaged audience, Danielle
launched her own brand, Second Skin Overalls in 2016 and the following year became an investor/
partner in a tech company called Movie Grade and also in a new digital workout experience called
Our Body Electric or Obe. In May of 2018 Danielle will be launching her second swimwear
collaboration with Onia Swim and her first jewelry collaboration with Lulu DK which will be
launched exclusively at Nordstrom and then will become available at retailers throughout the US
With an inherent love for fitness, Danielle launched We Danced What, a series of weekly dance
videos and hosts dance classes for fans weekly in NYC. The fitness vertical has expanded her
brand into the lifestyle and activewear space and is further supported by her long term
ambassadorship with Fiji Water.
Danielle has been invited to speak about her business on panels at Columbia University, FIT, Who
What Wear and multiple others. She was on Forbes 30 Under 30 list in 2017.
SSO by Danielle – www.SSObyDanielle.com