Wharton Business Radio

Marketing Matters: June 19, 2019

Hosts Elea McDonnell Feit and Barbara Kahn are joined by Michael Cohen (Chief Technology & Data Officer, Marketing Evolution), Kelley Gullo (Marketing PhD Candidate, Duke University, Fuqua School of Business), and Sucharita Kodali (Retail Analyst, Forrester) on the Wednesday, June 19, 2019 edition of Marketing Matters.

Air Date: Wednesday, June 19, 2019 on SiriusXM 132

Kelley Gullo

Air Time: 5:00 pm
Featuring: Kelley Gullo

Michael Cohen

Air Time: 6:00 pm
Featuring: Michael Cohen

Sucharita Kodali

Air Time: 6:30 pm
Featuring: Sucharita Kodali

Featured Guests

Kelley Gullo

Marketing PhD Candidate, Duke University, Fuqua School of Business

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Kelley Gullo is a marketing Ph.D. candidate at Duke University’s Fuqua School of Business. In her research, she explores how three prevalent factors in consumers’ lives—close relationships, time, and emotions—intersect to influence consumers’ decisions and behavior. Recent projects have examined how time of day shapes people’s variety-seeking behavior and how making an initial choice for a close other (e.g., one’s child) can later impact one’s own choices. Her research has been published the Journal of Consumer Research, a leading marketing journal. Prior to joining the marketing program at Duke, Kelley received her BS in Marketing and BS in Economics from Arizona State University.
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Michael Cohen

Chief Technology & Data Officer, Marketing Evolution

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Michael Cohen is a data product executive, scientist, and scholar with organizational leadership experience in the development of technology for data-driven management. He works collaboratively to build innovative – business focused – technologies, that unlock business performance.

Michael also has strong academic ties, and provides executive education in data driven decision making, and maintains a research program that develops data science for managerial decision making. He has extensive vertical expertise in digital media & e-commerce, food marketing, corporate social responsibility, and competitive strategy, as well as technical expertise in: Data Management & Analytics, Econometrics & Bayesian Statistics, Management & Marketing Science, Software Application Engineering, Technical & Cloud Computing, Decision Activation Systems & Optimization, Agile Product Management.

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Sucharita Kodali

Retail Analyst, Forrester

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Sucharita Kodali is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world.

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.
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