Wharton Business Radio

Marketing Matters: June 27, 2018

Host Americus Reed is joined by Anastasiya Ghosh (Assistant Professor of Marketing, University of Arizona), Allen Gannett (Founder, CEO; Author of the Creative Curve, Track Maven), Jessica Mashkevich (Founder and Chief Comfort Officer; Creator of the THROWBEE, Kona Benellie), and Joshua March (Founder & Chief Executive Officer; Author of “Message Me: The Future of Customer Service in the Era of Social Mesaging and Artificial Intelligence”, Conversocial) on the Wednesday, June 27, 2018 edition of Marketing Matters.

Air Date: Wednesday, June 27, 2018 on SiriusXM 132

Hosted By

Joshua March

Air Time: 5:00 pm
Featuring: Joshua March

Anastasiya Pcheptsoca Ghosh

Air Time: 5:30 pm
Featuring: Anastasiya Ghosh

Allen Gannett

Air Time: 6:00 pm
Featuring: Allen Gannett

Jessica Mashkevich

Air Time: 6:30 pm
Featuring: Jessica Mashkevich

Featured Guests

Anastasiya Ghosh

Assistant Professor of Marketing, University of Arizona


Anastasiya Pocheptsova Ghosh studies how consumers make decisions, including how emotions, decision fluency and self-control play a role in consumer behavior. In one line of work, she examines how mild positive affect influences consumers’ goal pursuit and choices among attractive alternatives. In another stream of research, she examines how decision dis-fluency affects consumer preferences and ability to signal their identity to others. More recently, her work explores avenues to improve consumers’ decisions in the domain of financial management, specifically consumers’ ability to set and adhere to budgets in discretionary spending categories. She earned her master’s degree in advertising at the University of Texas at Austin and her PhD in marketing at Yale University.

Twitter – @Apochept
Full Profile

Allen Gannett

Founder, CEO; Author of the Creative Curve, Track Maven


ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics service whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and the author of The Creative Curve, on the disciplined pursuit of creativity.

Twitter – @Allen

Book – https://www.amazon.com/Creative-Curve-Develop-Right-Idea/dp/1524761710/ref=sr_1_1?ie=UTF8&qid=1531442209&sr=8-1&keywords=the+creative+curve

Book Site – https://www.thecreativecurve.com/
Full Profile

Jessica Mashkevich

Founder and Chief Comfort Officer; Creator of the THROWBEE, Kona Benellie


I am Jessica Mashkevich, Founder and Chief Comfort Officer of Kona Benellie®. I created my company Kona Benellie in 2010 armed with only a scissor and a desire to improve lives through versatile comfort. On a shoe string budget while managing a family and a full-time job, I entered the world of innovation, manufacturing, distribution, marketing, and retail, breaking through barriers with determination to bring my great products to the public. My signature products are the OmniRobe, the THROWBEE® blanket-poncho, and the Kona Pet Blanket which have appeared on the TODAY Show, QVC, The View, Parade Magazine, and more. People love softness, comfort, and versatility – which has made our THROWBEE blanket-poncho wildly popular! It’s now known as “the best wearable blanket on the planet!” 🙂 As a versatile blanket that converts into a wearable poncho, the THROWBEE is a great simple solution for chilly moments at home, in the office, or on the field. It covers you front and back. The THROWBEE is fun, fashionable, and super convenient to people of all ages. It even allows people to save additional $ on heating bills since you can keep the house cooler as you stay comfy in your throwbee. But beyond that, it’s a brand that combines comfort and kindness – we give back to help comfort shelter dogs as their await a forever home.

During the spring of 2014, while visiting a local animal shelter, I noticed that the shelter dogs had very little to bring them comfort and security. Shelter life is stressful and concrete floors can be cold and unforgiving. I discovered that blankets are at the top of shelter wish lists nationwide and instantly I knew that this is where I can help make a difference. That day, I evolved my comfort-focused company into a social enterprise that connects our customers purchases with a new blanket to be given to a shelter dog in need. Our shelter blankets would instantly bring the shelter dogs comfort and warmth as they await their forever home. Since that day, we have donated over 20,000 new shelter

blankets nationwide to the homeless dogs (and cats) in rescues and shelters large and small. But the journey has only just begun. Over 7 million animals enter into shelters nationwide each year; my company and our customers can help change their world. We have great products and a great mission.

We feel proud to be setting a good example for the younger generation of a customer-focused business that gives back. I am passionate about teaching kids how to achieve this while inspiring and empowering them. We invite kids and their parents to join us on ‘blanket giving trips’ so they can experience hands-on kindness and giving – a feeling that stays with them forever and encourages them to help make a difference in an area that is personally meaningful them.

Our customers help make a difference every day with every purchase they make. Our story of giving becomes their story of giving and impacts the life of a shelter dog forever. Comfort for All – People, Pets, and Shelter dogs.

Your comfort becomes their comfort.™

We are woman-owned family business that improves lives through comfort.

Twitter – @konabenellie
Full Profile

Joshua March

Founder & Chief Executive Officer; Author of “Message Me: The Future of Customer Service in the Era of Social Mesaging and Artificial Intelligence”, Conversocial


Joshua founded Conversocial in 2009 based on his vision that online communication and customer service was undergoing a fundamental shift, requiring businesses to invest in new processes and technologies to manage the rapidly shifting social landscape.

A leading proponent of social media, Joshua previously founded leading social application company iPlatform, one of the worlds first Facebook Preferred Developers, which was acquired in 2012. Having started his career in London, Joshua is now based in New York where he leads the US operations of Conversocial, as well as global strategy.

Twitter – @joshuamarch

Book – https://www.amazon.com/Message-Me-Messaging-Artificial-Intelligence-ebook/dp/B07C4Y4YHS
Full Profile

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