Wharton Business Radio

Marketing Matters: March 27, 2019

Hosts Americus Reed and Barbara Kahn are joined by Chris Rodgers (Founder and CEO, Colorado SEO Pros), Zeke Zelker (Filmmaker & Entrepreneur, iDreamMachine), and Tiffani Bova (Sales Futurist, Global Customer Growth and Innovation Evangelist, Salesforce) on the Wednesday, March 27, 2019 edition of Marketing Matters.

Air Date: Wednesday, March 27, 2019 on SiriusXM 132

Tiffani Bova

Air Time: 6:00 pm
Featuring: Tiffani Bova

Chris Rodgers

Air Time: 6:30 pm
Featuring: Chris Rodgers

Zeke Zelker

Air Time: 5:00 pm
Featuring: Zeke Zelker

Featured Guests

Chris Rodgers

Founder and CEO, Colorado SEO Pros

More

Founded by Chris Rodgers in September 2012, Colorado SEO Pros is a boutique SEO agency providing a suite of inbound marketing services for small and mid-sized organizations, from international enterprise corporations to technology start-ups and E-Commerce businesses across the country and abroad. We offer industry-leading services in terms of the methodologies we employ, and the technology we leverage in order to serve our clients and help them achieve aggressive results. We have a proven track record of success in competitive verticals and add value to our clients’ digital marketing campaigns through creativity, dedication, and an unparalleled desire to be the best at what we do.
Full Profile

Zeke Zelker

Filmmaker & Entrepreneur, iDreamMachine

More

Zeke Zelker, a critically acclaimed and award-winning filmmaker/entrepreneur, has a different approach to his craft, which he calls cine-experiences. His projects just don’t simply entertain, they engage audiences to become a part of the story. From producing the first transmedia project at Sundance, to writing, directing and producing the 7th most viewed dramas on Hulu, InSearchOf, Zeke continues to push the boundaries of storytelling with his latest project, Billboard.

Zeke grew up in the Lehigh Valley and has been making films in the area for 20 years. He has a lot of PA Pride due to the fact that he grew up here and his great grandfather founded Dorney Park, and he wanted to come back to the Lehigh Valley to make a difference.
Full Profile

Tiffani Bova

Sales Futurist, Global Customer Growth and Innovation Evangelist, Salesforce

More

Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce, focused on helping organizations improve sales performance. As an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience.

Bova has extensive knowledge of go-to-market, sales and channel strategies. Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst and research fellow, covering sales transformation and indirect channel innovation. Over the past decade, she has worked with hundreds of technology companies to develop highly effective growth strategies and innovative go-to-market models. She won the Gartner Thought Leadership Award for her comprehensive body of work on the Future of Sales and has delivered more than 200 keynote presentations around the globe to over 250,000 people on sales transformation and business model innovation.

Before her time at Gartner, Bova spent 15 years in various sales and leadership positions, managing both start-up and Fortune 500 sales organizations, and she still considers herself a ‘recovering seller.’ Bova has been published in Forbes, Harvard Business Review and The Huffington Post. She was named one of the 50 Most Powerful and Influential Women in California in 2014 by the National Diversity Council, as well as Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a graduate of Arizona State University and The Executive Program at Wharton School of Business at the University of Pennsylvania.

Twitter – @tiffani_bova
Full Profile

Recent Episodes

Marketing Matters: August 14, 2019

Host Americus Reed is joined by Simon Tam (Founder and Bassist, The Slants), Dan Granger (CEO and Founder, Oxford Road), and Daniel Korschun (Associate Professor of Marketing, Lebow College of Business at Drexel University) on the Wednesday, August 14, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, August 14, 2019

Marketing Matters: August 7, 2019

Hosts Americus Reed and Barbara Kahn are joined by Andrew Chung (Founder & CEO, Innovo Property Group), Kwame A. Appiah (Professor of Philosophy and Law, New York University), and Lee Thompson (Co-Founder, FlashPack) on the Wednesday, August 7, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, August 7, 2019

Marketing Matters: July 31, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kristin Flor Perret (Senior Vice President-Global Marketing, WE Communications), Meng Zhu (Associate Professor, Johns Hopkins University), and Joseph Jaffe (Author, “Built to Suck”, HMS Beagle) on the Wednesday, July 31, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, July 31, 2019

Marketing Matters: July 24, 2019

Hosts Americus Reed and Barbara Kahn are joined by Simon Tam (Founder and Bassist, The Slants), Dan Granger (CEO and Founder, Oxford Road), and Daniel Korschun (Associate Professor of Marketing, Lebow College of Business at Drexel University) on the Wednesday, July 24, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, July 24, 2019

Marketing Matters: June 19, 2019

Hosts Elea McDonnell Feit and Barbara Kahn are joined by Michael Cohen (Chief Technology & Data Officer, Marketing Evolution), Kelley Gullo (Marketing PhD Candidate, Duke University, Fuqua School of Business), and Sucharita Kodali (Retail Analyst, Forrester) on the Wednesday, June 19, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, June 19, 2019