Lauren Calmas is the Chief Marketing Officer and a founding member of the Troverie™ executive team, targeting one of the few remaining merchandise categories yet to be adequately represented online – luxury watches. Troverie is the first brand authorized omni-channel platform offering luxury watches across the United States online, partnering with luxury watch brands and leading jewelers to execute a unique omni-channel model. As chief consumer advocate and storyteller, Calmas ensures that Troverie’s messages are compelling to targeted audiences and delivered across all marketing and media channels as she leads the team through oversight of all planning, development and execution of its marketing initiatives.
Mrs. Calmas’ extensive career spans over 20 years in the luxury and branded fashion watch industry working with Swiss brands Movado and Concord as well as lifestyle brands Coach, Tommy Hilfiger, Hugo Boss, Juicy Couture, Lacoste, Kenneth Cole, Ted Baker London, and more. A proven leader of U.S. and international brand and sales organizations, she has built lines of business by meeting both consumer and customer needs with particular focus on marketing, product and business solutions. Her expertise in building, launching and growing watch brands are key elements in guiding clients to explore Troverie’s offerings.
Mrs. Calmas received her undergraduate degree from Tufts University and earned an MBA in International Business and Marketing from The Wharton School.
Troverie is part of the Authorized Luxury Group, a holding company.