Wharton Business Radio

Marketing Matters: October 2, 2019

Host Americus Reed is joined by William Humphrey (Assistant Professor of Marketing, Florida International University), Dave Sargent (Vice President of Global Automotive, J.D. Power), and Brad Grossman (Founder, CEO, Zeitguide) on the Wednesday, October 2, 2019 edition of Marketing Matters.

Air Date: Wednesday, October 2, 2019 on SiriusXM 132

Hosted By

Dave Sargent

Air Time: 5:00 pm
Featuring: Dave Sargent

William Humphrey

Air Time: 5:30 pm
Featuring: William Humphrey

Brad Grossman

Air Time: 6:00 pm
Featuring: Brad Grossman

Featured Guests

Dave Sargent

Vice President of Global Automotive, J.D. Power

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Dave Sargent is Vice President, Global Automotive at J.D. Power. He oversees all of the company’s vehicle quality research globally, including the Initial Quality Study (IQS); Automotive Performance, Execution and Layout (APEAL) Study; and Vehicle Dependability Study (VDS), as well as vehicle quality tracking studies.

Previously, Mr. Sargent was vice president, U.S. Automotive Research at J.D. Power, responsible for all syndicated research in the U.S. market. Prior to that, he was the practice leader of J.D. Power’s European operations, where he established the company’s London office in 1995. Earlier, he worked in the company’s headquarters in California, and was responsible for the Initial Quality Study and a number of proprietary quality studies.

Before joining J.D. Power in 1992, Mr. Sargent worked for a UK consulting firm specializing in competitor analysis, as well as for Ford of Europe and the Rover Group.

Mr. Sargent holds a bachelor’s degree in economics from the University of York and an MBA from Manchester Business School, both in the UK.
Full Profile

William Humphrey

Assistant Professor of Marketing, Florida International University

Brad Grossman

Founder, CEO, Zeitguide

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Brad founded Zeitguide in 2009 and is the Chairman and CEO.

Over the past 7 years, Brad has built a unique think-do-tank focused on the leading-edge issues changing our culture—and therefore our global businesses. Brad heads client-teams that guide top executives in nearly every industry vertical—media/entertainment, consumer products, finance, technology, advertising, healthcare, art/fashion—leading Fortune 100 global enterprises, non-profits, and emerging start-ups. Despite the various leadership roles and industries of our clients, they are all connected by their voracious curiosity about new ideas, a desire to embrace opportunities, and an eagerness to make positive contributions to culture.

ZEITGUIDE evolved out of Brad’s tenure as Head of Special Projects at Imagine Entertainment serving as the organization’s “cultural attaché” as featured in The New Yorker. While at Imagine, Brad conceived an incubation program to explore concepts and extraordinary entities outside the entertainment business to inspire fresh ideas for new content. Prior to Imagine, Brad spent over 15 years in independent and studio film production, including Sony Pictures and Universal Pictures. In addition, Brad co-founded Out in Television & Film, a networking and educational organization for LGBT filmmakers and executives, and founded Insta-Tutor, an academic coaching company for high achieving high-school students.

Brad graduated Phi Beta Kappa from Brown University with a BA in English Literature and Cultural Studies.

Twitter – @Zeitguide | @bradgro
Full Profile

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