Wharton Business Radio

Marketing Matters: October 24, 2018

Hosts Americus Reed and Barbara Kahn are joined by Lea Dunn (Assistant Professor, Foster School of Business, University of Washington), Ana Serafin Smith (Senior Director, Media Relations, National Retail Federation), and Steven Silverstein (President & CEO, Spencer Spirit Holdings, Inc.) on the Wednesday, October 24, 2018 edition of Marketing Matters.

Air Date: Wednesday, October 24, 2018 on SiriusXM 132

Steven Silverstein

Air Time: 5:00 pm
Featuring: Steven Silverstein

Ana Serafin Smith

Air Time: 6:30 pm
Featuring: Ana Serafin Smith

Dr. Lea Dunn

Air Time: 5:30 pm
Featuring: Lea Dunn

Featured Guests

Lea Dunn

Assistant Professor, Foster School of Business, University of Washington


Lea Dunn is an expert in consumer psychology who studies how consumers interact and form relationships with brands. Her research examines how environmental influences such as emotions, mortality reminders, and social cues (e.g., through online reviews and social media) influence perceptions of and relationships with brands. Her publications appear in top academic journals including Journal of Consumer Research and Journal of Marketing Research.

Full Profile

Ana Serafin Smith

Senior Director, Media Relations, National Retail Federation


Ana Serafin Smith loves developing marketing communications initiatives for major brands through all communications channels such as social media, media relations and internal communications. With more than 9 years of experience, she has been able to work on major campaigns that have moved the needle for top brands such as Walmart, Wrigley Jr. Co., MillerCoors, Goose Island Beer Company and Columbia Crest Winery. Currently she manages the marketing communications for the food brands within 1800Flowers.com which includes: Fannie May/Harry London, Harry & David, The Popcorn Factory, Cheryl’s, Stock Yards and 1800 Baskets.com.
Full Profile

Steven Silverstein

President & CEO, Spencer Spirit Holdings, Inc.


Through his career, Steven Silverstein has served in executive roles with a variety of retailers from department stores to big box and now mall-based specialty.

Since 2003 Steven has held the position of CEO and President of Spencer Spirit Holdings, Inc. which operates two distinct lifestyle retail brands; Spencer’s and Spirit Halloween. Spencer’s, the retail icon founded in 1947, opened its first location in 1963. Today Spencer’s is the mall destination for fun and entertainment among 18-24 year olds and operates over 600 locations throughout the United States and Canada. Spirit Halloween, the country’s largest seasonal Halloween retailer was founded in 1983 and acquired by Spencer’s in 1999. Since 2003 Spirit has become the Halloween category killer and has experienced tremendous growth operating 1,250 locations for the 2016 Halloween season. Spirit is the one-stop shopping destination for everything you can imagine for Halloween.

From 1992 to 2003, Steven served, ultimately, as President of Linen’s N Things. Steven joined Linen’s, then a division of Melville Corporation, in January of 1992 as VP, General Merchandise Manager. In November of 1996, Linen’s completed a successful IPO on the NYSE, as part of CVS’ (formerly Melville) strategic restructuring. Steven held a number of positions at Linen’s, in addition to merchandising; he was responsible for marketing, planning, distribution, store operations and strategic planning.

Steven was previously with Bloomingdales (1985-1992) in New York, as well as RH Macy (1981-1983), also in New York. He received his MBA from the Wharton School in 1985 and BA from Cornell University in 1981. He has served on multiple local charitable boards in his hometown of Riverdale in the Bronx, New York.

Spencers – https://www.spencersonline.com/
Full Profile

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