Wharton Business Radio

Marketing Matters: October 9, 2019

Hosts Americus Reed and Barbara Kahn are joined by Mansur Khamitov (Assistant Professor of Marketing and Consumer Behavior, Nanyang Business School, NTU Singapore), Frost Prioleau (Co-Founder and CEO, Simpli.fi), and Peter Adams (Reporter, Marketing Dive) on the Wednesday, October 9, 2019 edition of Marketing Matters.

Air Date: Wednesday, October 9, 2019 on SiriusXM 132

Frost Prioleau

Air Time: 5:00 pm
Featuring: Frost Prioleau

Peter Adams

Air Time: 5:30 pm
Featuring: Peter Adams

Mansur Khamitov

Air Time: 6:30 pm
Featuring: Mansur Khamitov

Featured Guests

Frost Prioleau

Co-Founder and CEO, Simpli.fi

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Frost Prioleau is the Co-Founder and CEO of Simpli.fi. An experienced online advertising executive specializing in targeting, optimization, and technology, Prioleau focuses on corporate strategy, driving Simpli.fi’s growth, and ensuring customer satisfaction.

Prior to Simpli.fi, Prioleau was the CEO and Founder of Personifi, a contextual and behavioral targeting company. The firm was acquired by Collective Media in 2008. While at Collective, Prioleau served as General Manager of the Technology Solutions Group.

Considered to be a thought leader in online advertising, Prioleau often speaks on the topic at industry trade shows. In addition, he shares his opinions and insights about retargeting in his monthly column published on Search Engine Land. Prioleau is a graduate of Princeton University, where he earned a Bachelor’s of Science in Engineering Management Systems.

 

Twitter- @simpli_fi
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Peter Adams

Reporter, Marketing Dive

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Peter is a reporter at the online trade journal Marketing Dive covering digital transformation’s impact on marketing and advertising. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York Magazine and the investigative initiative The Medill Justice Project.

 

Twitter- @PatchAdams03
Full Profile

Mansur Khamitov

Assistant Professor of Marketing and Consumer Behavior, Nanyang Business School, NTU Singapore

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Mansur Khamitov is an Assistant Professor of Marketing at the Nanyang Business School, Nanyang Technological University (NTU Singapore). He obtained his Ph.D. from the Ivey Business School, University of Western Ontario (Canada).

His research stream focuses on consumer information processing particularly in relation to branding (brand transgressions, brand relationships, brand loyalty) and financial decision-making (money, saving, gambling).

Mansur’s research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Experimental Social Psychology, Cognition, and Handbook of Strong Brands, Strong Relationships, as well as invited for revision at the Journal of Marketing. His work has successfully obtained funding from the Social Sciences and Humanities Research Council of Canada (SSHRC) and Ministry of Advanced Education and Skills Development of Ontario. Mansur has been recognized as a 2017-18 Rising Star by the American Marketing Association’s Consumer Behavior Special Interest Group as well as a 2017 Highly Commended Doctoral Research Award recipient by Emerald/EFMD.

Prior to starting his Ph.D., he spent several years working in fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur also has experience teaching and guest lecturing Integrated Marketing Communications, Principles of Marketing, and Advertising and Marketing in Emerging Economies at the Nanyang Technological University, University of Western Ontario, and KIMEP University.

​​Mansur’s research and opinion pieces have been quoted or featured by CNA, The Business Times, The Straits Times, TODAY newspaper, The New Paper, Kyodo News, Japan Times, ABS-CBN, Sputnik News, The World News, The Government of Singapore, MONEY FM 89.3, Singapore Informer, Mumbrella, Marketing in Asia, National Affairs, Asia One, NewsRx, Science Daily, Phys.org, EurekAlert, and Atlas of Science among others.

​Aside from his career, he is an avid sports fan, traveler, poet, book lover, and a musical enthusiast.

 

Personal Site- http://www.mansurkhamitov.com
Full Profile

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