Wharton Business Radio

Marketing Matters: September 19, 2018

Hosts Americus Reed and Barbara Kahn are joined by Mike May (VP of Business Strategy, Huge), Matthew Fisher (Postdoctoral Research Fellow, Carnegie Mellon), and Amish Shah (President, ALTR Created Diamonds) on the Wednesday, September 19, 2018 edition of Marketing Matters.

Air Date: Wednesday, September 19, 2018 on SiriusXM 132

Amish Shah

Air Time: 5:00 pm
Featuring: Amish Shah

Mike May

Air Time: 6:00 pm
Featuring: Mike May

Dr. Matthew Fisher

Air Time: 5:30 pm
Featuring: Matthew Fisher

Featured Guests

Mike May

VP of Business Strategy, Huge


Mike May is the VP of Business Strategy at Huge, a global experience agency whose clients include nearly 20 percent of the Fortune 100 and more than 10 percent of the Fortune and Global 500. His job involves creating brand, business, marketing and digital strategies for commercial, non-profit and government clients. He is heavily involved in new business initiatives, leads office’s thought leadership program, and oversees strategy, marketing, research and analytics functions.
Full Profile

Matthew Fisher

Postdoctoral Research Fellow, Carnegie Mellon


I am currently a Postdoctoral Fellow in the Department of Social and Decision Sciences at Carnegie Mellon University, formerly, a Ph.D. student at Yale University’s Cognition and Development Lab.

My research examines the consequences and inherent tradeoffs of our current information-saturated environment. Since we are surrounded by an overwhelming amount of information, knowledge clusters and individuals must rely on outside sources for much of their understanding of the world. Within this broader topic, I have developed three interrelated lines of research. I explore 1) the strategies people employ to digest the overwhelming amount of information they encounter 2) how depending on outside knowledge influences our sense of our own abilities 3) how we access knowledge (or fail to do so) through argumentation. My work across these areas aims to explore the underlying psychological mechanisms and their applied implications.
Full Profile

Amish Shah

President, ALTR Created Diamonds


As President of ALTR Created Diamonds, the vertically integrated created diamond division of R.A. Riam Group, Amish Shah is on a mission to bring back the desire for diamonds.

A leader in the fields of diamond and jewelry manufacturing with prodigious technology skills, Amish’s strategic vision has driven the growth of created diamonds and captured the imagination of the modern consumer like never before. It was Amish’s foresight on industry-disrupting technology, combined with a deep knowledge consumer demand, that helped establish ALTR’s leadership position in the emerging created diamonds space.

At ALTR, Amish’s team leverages proprietary technology to amplify the code of diamonds and create bigger, more brilliant Type IIA carats. Forged with the heat and pressure that can only be matched by the passion of modern love, ALTR Created Diamonds are identical in chemical, optical, and physical composition to the finest mined diamonds in the world.

Amish gained deep fine jewelry and diamond business experience by entering the family business in 1992; he started at an early age to manage the operations. Seeking to expand his knowledge base, Amish left the family business in 2001 and joined a fourth generation U.S. Company, R & R Grosbard Inc., in New York.  Amish transformed R & R Grosbard, which had been a traditional diamond distributor and domestic jewelry manufacturer, into an international powerhouse, providing customized products in a wide variety of countries based on regional specialization and sourcing strengths. In addition to growing the company in the United States, he led its international expansion into Australia, South Africa, Mauritius, India, Israel, and European Union.

After 10 years, Amish took over the operations of R & R Grosbard Inc. and led a merger with his family business, creating R. A. Riam Group Inc. in New York. The new global company has affiliations in several countries for distribution and sourcing, allowing it to grow to a global industry leader. R. A. Riam Group’s specialty is producing fine jewelry products that have components and labor from multiple sources around the world, providing global specialization to local customers.

Amish earned his degree from the Lala Lajpatrai College of Commerce and Economics in Mumbai where he studied Accounting and Economics.
Full Profile

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