Wharton Business Radio

Marketing Matters: September 25, 2019

Hosts Americus Reed and Barbara Kahn are joined by Cooper Lawrence (Multiple Gracie Award winning radio host, TV Personality, Author, and Ph.D., 710 WOR), Jason Yim (CEO, Trigger), Mike Kijewski (CEO, MedCrypt), and Catharine Hays on the Wednesday, September 25, 2019 edition of Marketing Matters.

Air Date: Wednesday, September 25, 2019 on SiriusXM 132

Catharine Hays

Air Time: 5:30 pm
Featuring: Catharine Hays

Jason Yim

Air Time: 6:00 pm
Featuring: Jason Yim

Cooper Lawrence

Air Time: 5:00 pm
Featuring: Cooper Lawrence

Mike Kijewski

Air Time: 6:30 pm
Featuring: Mike Kijewski

Featured Guests

Catharine Hays

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Catharine is co-author and principle writer of Beyond Advertising: Creating Value Through All Customer Touchpoints (Wiley, 2016). She co-hosts the monthly CMO Spotlight show on Wharton Business Radio, SiriusXM 132. She serves on the advisory boards of Effie Worldwide, the IPA (UK), Ad:Tech and Turner AdLabs.

Catharine co-founded and served as Executive Director (2008-2018) of the Wharton Future of Advertising Program from 2008 to 2018. There she cultivated and convened an international collaboration network of over 500 executives, innovators and academics committed to making the future of advertising and marketing markedly better for brands, people and society.

Catharine has been published, featured or quoted in the Wall Street Journal, New York Times, Forbes, Modern Advertising, The Drum, AdWeek, Business Week, The Business Times – Singapore and India, eMarketer, Journal of Advertising Research/WARC, Knowledge@Wharton and the AListDaily. Her webinar/webcast credits include Salesforce Leading Edge, Six Pixels of Separation, MSI, Pfizer Global Marketing and MarketingSherpa. She has keynoted, presented and moderated at the Cannes Lions, Advertising Week, Ad:Tech NYC, 4A’s CreateTech, Forbes CMO Excursion, Deloitte’s Next CMO Academy,and Brand ManageCamp and has led research projects with Google, Facebook, Deloitte, Hearts & Science, P&G and others.

Previously, she led pioneering B2B international marketing, product management, strategy and business development teams during a 16-year career serving both SMBs and CIO/CTO clients at AT&T. She earned an MBA from The Wharton School and an MA in International Studies from the University of Pennsylvania as a Lauder Fellow, a BS from Georgetown’s School of Foreign Service, and an AA from Franklin University, Switzerland. You can follow her on twitter @catharinehays.
Full Profile

Jason Yim

CEO, Trigger

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Jason Yim is the CEO and Executive Creative Director of Trigger -The Mixed Reality Agency with offices in Los Angeles and Aarhus, Denmark. He has creatively led over 175,000 hours of development in mixed reality, including as a Snap Lens Studio Partner, showcase developer for Vuforia and Google, and as an early developer for Magic Leap.

Jason’s recent high-profile work incorporates mixed reality in marketing (Star Wars: The Last Jedi), product development (Hotwheels -Augmoto), location-based experiences (Fish Designer for LEGO House) and Enterprise tools (AR Design Evaluation tool for Honda), all of which demonstrates the wide spectrum of use cases for mixed reality across all industries.

In 2015, Jason returned to his childhood home to speak at TEDx Hong Kong on “Computer Vision Bringing Toys to Life” Additionally, Jason has 4 assigned Patents in AR/MR with several more pending.Jason was also featured in Apple’s first TV show: Planet of the Appsand won two LA Auto Show Design Challenges back-to-back with his partners at Honda Advanced Design.

 

Twitter- @triggerglobal
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Cooper Lawrence

Multiple Gracie Award winning radio host, TV Personality, Author, and Ph.D., 710 WOR

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Cooper Lawrence is a multiple Gracie Award winning radio personality who can be heard nightly at 710 WOR in New York. As a psychologist she spent two years as the relationship expert on The Tyra Show and has written six books. Her best-seller The Cult of Celebrity landed her on the VH1 show Confessions of a Teen Idol as the “fame expert.” She lives in NYC with her boyfriend and her dog, Marconi.

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Mike Kijewski

CEO, MedCrypt

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Mike Kijewski (MMP’10/WG’12) is the CEO and co-founder of MedCrypt, a technology startup focused on helping medical device manufacturers secure their devices against malicious hacking. Mike was previously the founder of Gamma Basics, a software company focused on building web-based technologies for use in radiation oncology. Gamma Basics was acquired by Varian Medical Systems in 2013. Mike holds a bachelors in physics from the West Chester University of Pennsylvania, a Master of Medical Physics from the University of Pennsylvania, and an MBA from the Wharton School.

 

Twitter- @mikekijewski
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