Wharton Business Radio

Marketing Matters: September 5, 2018

Host Americus Reed is joined by John Rothschild (Author of “Football Betting Made Easy: Secrets of a Professional Handicapper”), Prashanth Jayaraman (Co-Founder and CEO, Levitabl LLC), Ross Kimbarovsky (Founder and CEO, CrowdSpring), Brad Bishop (Professor; Municipal Judge, Cumberland School of Law, Samford University; City of Hoover, Alabama), Nikki Porcher (Founder, Buy From a Black Woman), and Ken Wisnefski (Founder, CEO, Webimax) on the Wednesday, September 5, 2018 edition of Marketing Matters.

Air Date: Wednesday, September 5, 2018 on SiriusXM 132

Hosted By

Nikki Porcher

Air Time: 5:00 pm
Featuring: Brad Bishop, Nikki Porcher

Ken Wisnefski and John Rothschild

Air Time: 5:30 pm
Featuring: John Rothschild, Ken Wisnefski

Ross Kimbarovsky

Air Time: 6:00 pm
Featuring: Ross Kimbarovsky

Prashanth Jayaraman

Air Time: 6:30 pm
Featuring: Prashanth Jayaraman

Featured Guests

John Rothschild

Author of “Football Betting Made Easy: Secrets of a Professional Handicapper”

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John Rothschild is a Best-selling author, TV and radio analyst, and has been featured in numerous periodicals. John has an MBA and has owned numerous successful businesses while also syndicating race horses for 15 years.

Book – https://www.amazon.com/Football-Betting-Made-Easy-Professional/dp/1682614441
Full Profile

Prashanth Jayaraman

Co-Founder and CEO, Levitabl LLC

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Prash is the co-founder of levitabl, a maker of sustainable standing tables for modern spaces. Their team designs, engineers, builds and supports their products out of the Midwest. A recent finance graduate from The Wharton School, Prash aims to put his engineering and consulting background to build a sustainable business, in every sense. He believes that ‘low tech is the new smart tech’- a design mantra that can reshape consumer experiences to enable more sustainable choices. They have launched their latest product ‘Francisco’ standing table on Kickstarter and are offering special rewards for Philly residents.

Previous Consulting Background:
As a seasoned management consultant with close to ten years of cross-industry experience, Prash has advised some of world’s leading organizations on product strategy, product management and innovation. Recently, he has advised clients on the evaluation and adoption of Internet of Things and Augmented Reality as well as built partner ecosystems to fuel innovation. He has led cross-functional teams, developed business and built trust among executive stakeholders to deliver engagements ranging from digital strategy and go-to-market planning to implementation within complex operational environments.

Kickstarter – https://www.kickstarter.com/projects/levitabl/francisco-perfect-standing-table-for-modern-spaces
Full Profile

Ross Kimbarovsky

Founder and CEO, CrowdSpring

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Ross emigrated to the United States from Kiev, Ukraine in 1979. Following a 13 year career as a successful trial attorney, Ross founded (in 2007) and leads crowdspring. Ross mentors entrepreneurs through TechStars and Founder Institute, is a member of the Executive Advisory Board for TechWeek, and was honored as one of Techweek100′s top technology leaders and business visionaries. Ross has also founded numerous other startups, including Startup Foundry, Quickly Legal, and Respect.
Full Profile

Brad Bishop

Professor; Municipal Judge, Cumberland School of Law, Samford University; City of Hoover, Alabama

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Professor Brad Bishop is an expert in drunk driving law, he authored Drunk Drivers: The Law in Alabama and The Prosecution and Defense of DUI Cases; A Practitioner’s Handbook. In addition he is an expert in shoplifting law and authored The Law of Shoplifting: A Guide for Lawyers and Merchants. Prof. Bishop has recently appeared on National Public Radio (NPR) to discuss this topic.

Prof. Bishop has chaired the Alabama Supreme Court Advisory Commission on Municipal Courts. He served as a municipal judge for the cities of Homewood and Pelham, Alabama, and currently serves as a municipal judge for Hoover, Ala.

In addition, Prof. Bishop is an expert in the law of contracts. He has taught contracts at Cumberland School of Law for more than 30 years and he frequently lectures on the subject at national bar review courses.

 

Book- https://www.amazon.com/law-shoplifting-lawyers-retail-merchants/dp/B007HFUQ1Y
Full Profile

Nikki Porcher

Founder, Buy From a Black Woman

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If you see a Black Woman Business Owner, you can bet Nikki Porcher is somewhere cheering her on. Buy from a Black Woman, a non-profit organization that brings awareness to Black Women Business Owners, was founded when she asked the Universe for instructions on how she should use her gifts and talents. From serving in the Armed Forces, an extensive history of working with non-profits, and teaching in the public school system, her mission, in which she possess a wealth of knowledge and experiences, is to support and provide tools and resources to help Black Women Business Owners. She continues to live out her vision with community-based classes, online workshops and webinars, and one on one-mentoring services. With an academic background in business marketing & advertising design, she does all of this community work that comes so easily to her with a quintessential Jersey Girl flare.

Nikki launched Buy from a Black Woman in 2016 with her two flagship programs: The Buy from a Black Woman Online Directory & The Black Woman Business Grant.

Nikki is grateful for the amazing support that she receives wherever she goes.

Full Profile

Ken Wisnefski

Founder, CEO, Webimax

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Kenneth Wisnefski is a serial Web entrepreneur currently on his 3rd successful startup.  His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008).  Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and reputation management.  Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to over 100 employees and $15 million in revenue.

Ken graduated from Richard Stockton College with a B.A. in Communication Studies and has been featured in The Wall Street Journal, Inc. Magazine, Entrepreneur Magazine and on MSNBC. Ken also is featured weekly on contributor on CNN Radio discussing Online Marketing.

Education:
Bachelor of Arts in Communications, Richard Stockton College of New Jersey (1996) Emphasis in Speech Communications.

Small Business Startups:
Launched VendorSeek.com in 2001 and sold in 2008, successfully led VendorSeek to acquisition in 2008 to a public firm
Launched ImpactDirect.com in 2005 and sold in 2008
Launched WebiMax.com in 2008 and currently founder / CEO

Awards and Acknowledgements:
Philadelphia Business Journal 40 Under 40 Award (2010)
Press of Atlantic City 40 Under 40 Award (2010)
Led WebiMax as a Best Places to Work Recipient, South Jersey Biz Magazine (2010)
Led WebiMax as a South Jersey’s Fastest Growing Company, South Jersey Biz Magazine (2010)
Led WebiMax as a South Jersey’s Fastest Growing Company, Philadelphia Business Journal (2011)
Led WebiMax to the Forbes America’s Most Promising Companies List, No. 30 overall in the United States (2011)
Led WebiMax to the Inc. 500|5000 Fastest Growing Companies List,  No. 37 overall in the United States (2012)
Led WebiMax to the Inc. 500|5000 Fastest Growing Companies List in New Jersey, No. 1 overall (2012)

Personal Site – www.kenwisnefski.com
Lead Generation – www.leadgeneration.com
Full Profile

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