In this role, Rui is responsible for driving corporate business strategies and leading enterprise transformation programs to accelerate new growth platforms, build new capabilities and improve ROIC and organizational structure. He has helped the company modernize and adapt to changing consumer behaviors and the needs of emerging consumer segments.
Rui’s career has taken him to over nine countries with challenging roles in Strategy, General Management, Sales, Innovation and Operations in four different industries. This experience has afforded him a broad perspective on leadership, business, innovation, change management and value creation in different contexts. It has also tested and proven his ability to conceptualize and implement business strategies that drive profitable sustainable growth, and to inspire large teams to embrace these strategies and drive successful execution.