Wharton Business Radio

Mastering Innovation: September 5, 2019

Host Saikat Chaudhuri is joined by Mark Nathan (Founder and CEO, Zipari, Inc.) and Katie Appel Duda (Co-Lead, Bloomberg Philanthropies’ Government Innovation Program) on the Thursday, September 5, 2019 edition of Mastering Innovation.

Air Date: Thursday, September 5, 2019 on SiriusXM 132

Hosted By

Mark Nathan

Air Time: 4:00 pm
Featuring: Mark Nathan

Katie Appel Duda

Air Time: 4:30 pm
Featuring: Katie Appel Duda

Featured Guests

Mark Nathan

Founder and CEO, Zipari, Inc.


Mark Nathan is the founder and CEO of Zipari, Inc. and has been featured in Forbes, The New York Times, The Wall Street Journal, TechRepublic, Crains, and other well-known health, business, and technology publications. Mark began his 25+ year career as a robotics engineer at NASA and spent half of his career leading the modernization of customer experience at Guardian, one of the largest insurance companies in the nation. The other half of Mark’s career has been dedicated to developing enterprise-level, consumer-oriented technology for large consumer brands, like Apple, Disney, and ABCNews.com. 

As healthcare costs continue to shift to consumers, consumers’ expectations of the quality and delivery of healthcare services are evolving. In today’s market, consumers want health insurers to deliver the same level of value and service as retailers – they expect to come first. With a deep understanding of these market trends and in-depth knowledge of health insurance, consumer experience, and technology Mark founded Zipari, the first and only consumer experience platform built specifically for health insurance and serves.

Zipari currently serves over 10 million members. Its core product, the CX Engine, uses predictive analytics and consumer interactions to deliver next best action recommendations that guide health plan members through comprehensive health insurance workflows – simply and intuitively. Zipari’s platform also allows carriers to capture a true 360-degree view of healthcare consumer behaviors and actions in real-time throughout the entire customer lifecycle – from enrollment through daily member maintenance. Mark is committed to making health insurance and access to care easier for consumers and to empowering health insurers to build personalized and trusted engagements with their members.


Twitter- @ziparico
Full Profile

Katie Appel Duda

Co-Lead, Bloomberg Philanthropies’ Government Innovation Program


Katie Appel Duda co-leads Bloomberg Philanthropies’ Government Innovation grant programs, which help city leaders and their teams in more than 200 cities around the world to better solve problems and share promising ideas that improve life for residents.

Before joining Bloomberg Philanthropies, Katie served as assistant communications director to New York City Mayor Bloomberg and as a policy advisor at the Department of Homeless Services. A proud graduate of New York City public schools, Katie also holds an MPA from New York University and a BA from the University of Virginia.
Full Profile

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