Brad is a visionary leader who knows the transformational impact data-driven strategies can have on an organization. From a solo consultant in 2002 to accomplished business leader with over 30 technical employees, he has built Cogensia into a powerhouse marketing firm with all of the capabilities needed for companies to implement data-driven marketing. Brands such as Houlihans, Applebee’s, Red Lobster, Del Frisco’s, Morton’s, CenturyLink, and ADT have looked to Brad and Cogensia for leadership in their data-driven strategy development and 1:1 communications. Restaurants credit Cogensia with driving 3%+ revenue growth. From identity management to database, analytics, and personalization, Cogensia brings data to life for marketing and customer experience management.
Brad received his MBA from The University of Michigan and started his career as a statistician, building predictive models long before Big Data came on the scene. He also held the position of Chief Operating Officer at Infoworks, at agency analytics company.