As a member of the fourth generation of the Graeter family to own and operate the business, Richard Graeter is dedicated to the family tradition of making ice cream, while embracing new opportunities and technology to grow the business.
As the brand champion for Graeter’s, Richard has worked with his partners to revitalize the company’s brand identity to reflect the quality that consumers have come to expect from Graeter’s super-premium, hand-packed ice cream, as well as to create a cohesive look for ice cream, candy and bakery products. He has built a successful online web store, shipping ice cream, candy and other products next day air to customers, including many celebrities throughout the United States. Since becoming CEO in 2007, Graeter’s has expanded nationally, opening a new manufacturing plant in 2010 and doubling its company-owned stores with the acquisition of new locations in Dayton and Columbus.
Richard serves as a member of the Investment Advisory Committee for The Cure Starts Now Foundation, which is seeking to find the cure for all cancers by finding the cure for one of the most elusive cancers, pediatric brain cancer. Richard also served on the Board of Trustees for Cincinnati Public Radio, Inc. from 2002 to 2011, serving as board chairman for the last three years of his tenure. CPRI operates the nationally acclaimed classical radio station WGUC 90.9, and WVXU 91.7, which is the local NPP/News station.