Wharton Business Radio

Mind Your Business, with the Wharton SBDC: November 8, 2018

Host Loren Feldman is joined by Joelle Faulkner (Co-Founder and President, Area One Farms), Richard Graeter (President and CEO, Graeter’s Ice Cream), Heather Payne (Founder – Ladies Learning Code; CEO, HackerYou College of Technology), Nick Friedman (Co-Founder and President, College Hunks Hauling Junk), Debra Jasper (Founder/CEO, Mindset Digital), Betsy Hubbard (President and Founder, Mindset Digital), and Matt O’Hayer (Founder & CEO, Vital Farms) on the Thursday, November 8, 2018 edition of Mind Your Business, with the Wharton SBDC.

Air Date: Thursday, November 8, 2018 on SiriusXM 132

Hosted By

Nick Friedman

Air Time: 1:00 pm
Featuring: Nick Friedman

Matt O'Hayer

Air Time: 1:20 pm
Featuring: Matt O'Hayer

Richard Graeter

Air Time: 1:40 pm
Featuring: Richard Graeter

Debra Jasper and Betsy Hubbard

Air Time: 2:00 pm
Featuring: Debra Jasper, Betsy Hubbard

Joelle Faulkner

Air Time: 2:20 pm
Featuring: Joelle Faulkner

Heather Payne

Air Time: 2:40 pm
Featuring: Heather Payne

Featured Guests

Joelle Faulkner

Co-Founder and President, Area One Farms


Joelle is the CEO and co-founder of Area One Farms, an alternative asset management company that invests in farmland and operations with top-performing farmers. Creating long-term financial stability, Area One delivers high risk-adjusted, inflation-hedged, non-correlated returns to investors while building the future of Canadian family farms. Joelle is a Rhodes Scholar and a Fulbright Scholar, and she holds degrees in engineering, business and law.
Full Profile

Richard Graeter

President and CEO, Graeter’s Ice Cream


As a member of the fourth generation of the Graeter family to own and operate the business, Richard Graeter is dedicated to the family tradition of making ice cream, while embracing new opportunities and technology to grow the business.

As the brand champion for Graeter’s, Richard has worked with his partners to revitalize the company’s brand identity to reflect the quality that consumers have come to expect from Graeter’s super-premium, hand-packed ice cream, as well as to create a cohesive look for ice cream, candy and bakery products. He has built a successful online web store, shipping ice cream, candy and other products next day air to customers, including many celebrities throughout the United States. Since becoming CEO in 2007, Graeter’s has expanded nationally, opening a new manufacturing plant in 2010 and doubling its company-owned stores with the acquisition of new locations in Dayton and Columbus.

Richard serves as a member of the Investment Advisory Committee for The Cure Starts Now Foundation, which is seeking to find the cure for all cancers by finding the cure for one of the most elusive cancers, pediatric brain cancer. Richard also served on the Board of Trustees for Cincinnati Public Radio, Inc. from 2002 to 2011, serving as board chairman for the last three years of his tenure. CPRI operates the nationally acclaimed classical radio station WGUC 90.9, and WVXU 91.7, which is the local NPP/News station.
Full Profile

Heather Payne

Founder – Ladies Learning Code; CEO, HackerYou College of Technology


Heather Payne is the founder and CEO of the HackerYou College of Technology. Launched in 2012, the HackerYou College of Technology is a registered Private Career College based in Toronto, Canada. Serving over 1000 students a year from a 12,000 square foot campus in the tech hub of the city, HackerYou offers both vocational and continuing education programs for people who want to learn to code. The best part? Approximately 70% of students are female.

Prior to launching HackerYou, Heather was the founder of Ladies Learning Code, now called Canada Learning Code, which received a $9 million grant from the Canadian Government last year. She’s an active angel investor and lives in Toronto with her husband (who is also an entrepreneur) and her two kids.

Twitter – @heatherpayne | @hackeryou
Full Profile

Nick Friedman

Co-Founder and President, College Hunks Hauling Junk


Nick Friedman is President and Co-Founder of College H.U.N.K.S. Hauling Junk & Moving, the largest and fastest growing junk removal and local moving franchise opportunity in North America. Nick started the business in college with his childhood best friend in a beat up cargo van, and has grown to over 100 franchises nationwide. He has since been named among the Top 30 Entrepreneurs in America Under 30 by INC Magazine and was named on the same list as Mark Zuckerberg as one of the 30 Most Influential CEO’s Under 30. Nick is a three-time Ernst and Young Entrepreneur of the Year Award Finalist, and he won the prestigious award in 2018. He has been featured in numerous business books and textbooks, as well as Forbes, Fortune and many other national publications. Nick’s company has appeared every year on the INC 5000 list of Fastest Growing US Companies, and has appeared twice on the Oprah Winfrey Show. Nick is also a TV personality, having appeared as a guest on shows, including the first episode of ABC’s Shark Tank, Bravo’s Millionaire Matchmaker, and CNBC’s BlueCollar Millionaires. He is also a Board Member of the Young Presidents Organization (YPO). As an author, Nick co-wrote a bestselling book entitled Effortless Entrepreneur: Work Smart, Play Hard, Make Millions.

Full Profile

Debra Jasper

Founder/CEO, Mindset Digital


Mobile, custom, fast and easy. That’s what it takes to meet the demands of today’s digital consumer. That’s why Mindset Digital Founder and CEO Debra Jasper is passionate about helping leaders compete in a world of AI, charming chatbots, emotion analytics and more.
Debra and her firm have provided training for more than 150,000 professionals in Fortune 100 firms around the world—illustrating how to break through the noise and capture attention in a digital age.

An international speaker, Debra has given keynotes in more than a dozen countries, from the Global Internet Conference in Australia to Sweden’s Schibsted Academy and the Ukrainian Council of Ministers. Today, thousands of professionals are enrolled in her firm’s highly engaging programs that drive new habits—and measurable results. They include:
• The Social Selling Habit: develop more leads, close more deals, get more done
• The SOS Habit: Write for action and for mobile (using short, organized skimmable approaches)
• dot.Next: get up to speed on the latest digital trends
• The Cyber Security Habit: learn the latest techniques for protecting against cyber attacks
Full Profile

Betsy Hubbard

President and Founder, Mindset Digital


Betsy Hubbard helps leaders in Fortune 100 firms and
healthcare organizations get up to speed in a digital age.
She is fascinated by the digital revolution and passionate
about helping professionals make the most of technology.
Betsy has trained thousands and delivered keynotes to more
than 50,000 people across the world—from Utah to Ukraine.

Before founding Mindset Digital, Betsy transformed the Kiplinger Program in
Public Affairs Journalism at The Ohio State University into the first social media
fellowship for journalists and taught graduate courses on the impact of digital
media on public policy at the John Glenn School of Public Affairs.

Betsy earned a M.A. in Public Policy from the University of Minnesota and a
B.A. in Political Science from Goucher College, also spending a year abroad at
the London School of Economics.
Full Profile

Matt O'Hayer

Founder & CEO, Vital Farms


Matt O’Hayer & his wife Catherine Stewart started Vital Farms in 2007 with 20 Rhode Island Red hens. From there, Matt set out to prove that it is possible to produce the highest quality food in an environmentally responsible manner from humanely treated animals on a commercial scale. Matt got his start in the egg business in 1968, selling eggs door-to-door as a teenager on the Brown University Campus. He purchased his first farm in 1980. Matt’s previous companies have been listed on NASDAQ and in the INC 500. In addition to being a chicken whisperer, Matt is a USCG Master Captain, an accomplished chef, a rescue diver, and has been an instrument pilot for over 30 years.
Full Profile

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