Wharton Business Radio

The Wharton Sports Business Show: August 7, 2018

Hosts George Perry and Michelle Young are joined by Brad Nierenberg (CEO, RedPeg Marketing) and Jon Miller (President of Programming, NBC Sports & NBCSN) on the Tuesday, August 7, 2018 edition of The Wharton Sports Business Show.

Air Date: Tuesday, August 7, 2018 on SiriusXM 132

Brad Nierenberg

Air Time: 4:00 pm
Featuring: Brad Nierenberg

Jon Miller

Air Time: 4:30 pm
Featuring: Jon Miller

Featured Guests

Brad Nierenberg

CEO, RedPeg Marketing


RedPeg CEO/Founder Brad Nierenberg is the man behind the magic. Led by the idea to create an agency he’d aspire to work for, Brad created RedPeg, an award-winning, proudly independent experiential marketing agency. He leads a team of passionate experiential marketers who serve as counsel for brands looking to increase their consumer engagement through impactful activations and lasting memories. Brad’s personal and professional accomplishments match those of RedPeg’s, being named Best Boss by Winning Workplaces, landing a spot on DC Inno’s 50 on Fire list, and spearheading his own million-dollar fundraising platform, Chance for Life. In addition to partnering with influential brands, Brad continues to be a sought-after marketing resource/voice with features in The Washington Business Journal, Fast Company, The Wall Street Journal, and more.
Full Profile

Jon Miller

President of Programming, NBC Sports & NBCSN


Jon Miller is President, Programming, NBC Sports & NBCSN. He oversees nearly 9,500 hours of annual programming for both networks, and is also prominently involved in their sales efforts. Previously, Miller served as Executive Vice President, NBC Sports since November 2006. He reports to Mark Lazarus, Chairman, NBC Broadcasting & Sports, NBCUniversal.

Miller, who is credited for co-creating the NHL Winter Classic – an event that The New York Times said “has stolen New Year’s Day” – has been with NBC for more than three decades. Under Miller’s stewardship, programming on NBC Sports and NBCSN includes the Triple Crown and its surrounding horse racing coverage, the NHL, French Open, Notre Dame Football, Premier League, Tour de France, NASCAR, Formula One, IndyCar and many golf properties. He is also responsible for original programming on NBCSN and has been integral in creating programs such as Pro Football Talk and NFL Turning Point.

Miller has been instrumental in NBC Sports Group’s acquisition of some of the world’s top sports properties, helping solidify multi-year agreements for Formula One, the world’s most popular open-wheel racing series, NASCAR, America’s top Motorsports Franchise and the Premier League, the preeminent soccer league in the world.

An innovative and resourceful leader, Miller created the successful NBC Sports Ventures unit, which generates income from non-traditional revenue streams and does not rely merely on advertising as the sole source of income. The unit acquires and develops new and existing sports properties, and is actively involved in the organization, marketing and promotion of the events. Properties under NBC Sports Ventures include the highly successful American Century Golf Championship and the USA Rugby 7’s World Series and Collegiate Championships.

Successful events and shows he has created include PNC’s Father/Son Challenge; National Heads-Up Poker Championship; the U.S. Army All-American Bowl; the Golf Digest U.S. Open Challenge; and the National Dog Show, which has become a Thanksgiving Day tradition.

Miller served as Vice President, Program Planning and Development, NBC Sports, starting in 1988. He was previously an account executive in the NBC Sports & Olympics Sales department. He has been with NBC since October 1978, beginning his career as an account executive at WRC-TV, the NBC television station in Washington, D.C.

Jon is actively involved as an advisory board member for the Tom Coughlin Jay Fund, as well as the NY/NJ Juvenile Diabetes Research Foundation.

Miller, who was born in Washington, D.C., and raised in Bethesda, Md., graduated from Miami University in Oxford, Ohio, with a bachelor’s degree in business administration. He and his wife, Jan, have two sons, Jeff and Robby, and live in Demarest, N.J.
Full Profile

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