Wharton Business Radio

The Wharton Sports Business Show: July 17, 2018

Host George Perry is joined by Marc Fisher (Senior Editor , The Washington Post), Ben Honingford (Manager of Experiential Marketing and Brand Partnerships, Chevrolet), Meredith Starkey (VP, Sponsorships and Events, T-Mobile), and Cheryl Guerin (Executive Vice President, North America Marketing & Communications, MasterCard) on the Tuesday, July 17, 2018 edition of The Wharton Sports Business Show.

Air Date: Tuesday, July 17, 2018 on SiriusXM 132

Hosted By

Meredith Starkey

Air Time: 4:00 pm
Featuring: Meredith Starkey

Ben Honingford

Air Time: 4:30 pm
Featuring: Ben Honingford

Marc Fisher

Air Time: 4:15 pm
Featuring: Marc Fisher

Cheryl Guerin

Air Time: 4:45 pm
Featuring: Cheryl Guerin

Featured Guests

Marc Fisher

Senior Editor , The Washington Post

More

Marc Fisher, a senior editor of The Washington Post, reports and writes on a wide range of topics. He has been the enterprise editor, local columnist and Berlin bureau chief, among other positions, over

30 years at the paper. Fisher wrote several Post articles that won the Pulitzer Prize for National Reporting in 2016 and the Pulitzer Prize for Public Service in 2014. Fisher previously wrote The Post’s local column and a blog, “Raw Fisher.” Earlier, he was the paper’s special reports editor, wrote about politics and culture for the Style section, served as Central Europe bureau chief on The Post’s Foreign staff, and covered D.C. schools and D.C. politics for the Metro section, where he was also an assistant city editor. His history of radio since the advent of television, “Something in the Air: Radio, Rock and The Revolution That Shaped a Generation”, traces radio’s role in the nation’s popular culture from 1950 to the present, focusing on how old media adapt when new technologies burst onto the marketplace. While writing that book, he was a visiting scholar at George Washington University’s School of Media and Public Affairs. He was also Ferris Professor of Journalism at Princeton University. Fisher is the author of “After the Wall: Germany, the Germans and the Burdens of History”. The book is a reporter’s view of Germany after reunification, focusing on the country’s struggle with its history during a century of trauma and aggression. The book stemmed from Fisher’s four years reporting in Germany, beginning with the dramatic events of autumn 1989.
Twitter- @mffisher
Book- https://www.amazon.com/Something-Air-Revolution-Shaped-Generation/dp/0375509070

Full Profile

Ben Honingford

Manager of Experiential Marketing and Brand Partnerships, Chevrolet

More

Ben Honingford has been working with Chevrolet for the past 3 years as the Manager of Experiential Marketing and Brand Partnerships. Previously he served as Assistant Manager of Media and Branded Entertainment. Over this time he has gained experience in over 360 marketing campaigns, branded integrations, product placement, and co-integrated partnerships.
Full Profile

Meredith Starkey

VP, Sponsorships and Events, T-Mobile

More

Meredith Starkey is a marketing leader with over 15 years experience building brands and driving business results through the creation and implementation of talked about sports, entertainment, and event marketing platforms for major brands such as T-Mobile and Motorola.

She has significant experience leading major negotiations, building sponsorship portfolio and marketing communication strategies, and galvanizing large scale cross functional teams in the deployment of strategy through creative development and execution, including experience in brand, agency, and property roles.

Meredith is currently responsible for leading T-Mobile USA sponsorships and events across sports, entertainment, trade/industry, and internal reward/recognition.

Twitter- @TMobile
Full Profile

Cheryl Guerin

Executive Vice President, North America Marketing & Communications, MasterCard

More

Cheryl Guerin is Executive Vice President, North America Marketing & Communications where she is responsible for driving brand preference and consumer affection for Mastercard brands across the U.S. and Canada. Ms. Guerin’s integrated team develops and implements coordinated communications and marketing strategies reinforcing the value of our products and services, driving revenue and growing market share.

Prior to this Cheryl led Mastercard Credit Products with responsibility for all aspects of product strategy and development globally and also held a general management role, overseeing all Products and Solutions for North America.

She also previously ran US Marketing where she focused on delivering strategies and programs to drive greater preference for Mastercard’s brand and products. This included directing the brand’s award-winning Priceless advertising campaign, sponsorships, digital and partner marketing activity to drive greater connection with consumers.

Ms. Guerin joined Mastercard in 2000 and has also held positions in Global Promotions and Global Digital Marketing. Key achievements include building organizations around these disciplines globally, as well as continued industry accolades.

Prior to Mastercard, Ms. Guerin held several account service positions at advertising agencies such as Bates Worldwide and Bozell, managing campaigns and product launches for clients such as Avis, American Home Products, Best Foods, NatWest Bank and Samsung.

Ms. Guerin is an Advisory Board member for Women in Payments and is an active Member of the Association of National Advertisers. Cheryl was named to Brand Innovators 2013 Top 50 Women in Brand Marketing, was a 2011 CEO Award Winner for leading the launch of the Priceless Cities, and was recognized among Westchester’s ‘40 under 40’ rising stars in business by the Business Council of Westchester in 2010.

Twitter- @Mastercard
Full Profile

Recent Episodes

The Wharton Sports Business Show: August 14, 2018

Hosts George Perry and Michelle Young are joined by Lindsay Jones (National NFL Columnist , USA Today), Adam Stern (Motorsports Reporter, SportsBusiness Journal), and Jack Groetzinger (CEO and Founder, SeatGeek) on the Tuesday, August 14, 2018 edition of The Wharton Sports Business Show.Read More

Air Date: Tuesday, August 14, 2018

The Wharton Sports Business Show: August 7, 2018

Hosts George Perry and Michelle Young are joined by Brad Nierenberg (CEO, RedPeg Marketing) and Jon Miller (President of Programming, NBC Sports & NBCSN) on the Tuesday, August 7, 2018 edition of The Wharton Sports Business Show.Read More

Air Date: Tuesday, August 7, 2018

The Wharton Sports Business Show: July 24, 2018

Hosts George Perry and Michelle Young are joined by Tony Ponturo (EVP Strategy, Turnkey Intelligence) and Austin Karp (Assistant Managing Editor, SportsBusiness Daily) on the Tuesday, July 24, 2018 edition of The Wharton Sports Business Show.Read More

Air Date: Tuesday, July 24, 2018

The Wharton Sports Business Show: July 10, 2018

Hosts George Perry and Michelle Young are joined by Derrick Perkins (Senior Vice President Market Executive for the Greater Washington DC, Bank of America) and Mike Mulvihill (Executive Vice President of Research, League Operations and Strategy, FOX Sports) on the Tuesday, July 10, 2018 edition of The Wharton Sports Business Show.Read More

Air Date: Tuesday, July 10, 2018