Wharton Business Radio

The Wharton Sports Business Show: May 22, 2018

Hosts George Perry and Michelle Young are joined by Bill King (Staff Writer , Sports Business Journal) and Michael Capiraso (New York Road Runners, President, CEO) on the Tuesday, May 22, 2018 edition of The Wharton Sports Business Show.

Air Date: Tuesday, May 22, 2018 on SiriusXM 132

Bill King

Air Time: 4:00 pm
Featuring: Bill King

Michael Capiraso

Air Time: 4:30 pm
Featuring: Michael Capiraso

Featured Guests

Bill King

Staff Writer , Sports Business Journal

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Senior writer Bill King is the lead contributor to SportsBusiness Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football.

 

Twitter- @Bill_KingSBJ
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Michael Capiraso

New York Road Runners, President, CEO

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Whether he’s running with the kids who participate in our school programs or high fiving finishers after a race, Michael Capiraso exemplifies New York Road Runners’ mission to help and inspire people through running.

Since becoming president and CEO of NYRR in May 2015, Capiraso has committed the organization to making a bigger impact on youth, communities, and athletes of all abilities through running. To that end, NYRR has expanded its free programs in schools and neighborhood parks, serving more than 267,000 youth nationally and offering free weekly runs and walks in 13 parks across the five boroughs. The organization has also created new opportunities, like the first-ever Million Kid Run in 2016, which invited youth from countries all over the world to make electronic pledges to run on Global Running Day, also a first in 2016.

To position NYRR as the world’s premier community running organization, Capiraso has continued to align NYRR with partners that help the organization drive innovation in the sport of running.

He works closely with Tata Consultancy Services, NYRR’s premier partner and the title sponsor of the TCS New York City Marathon, to provide runners with the most technologically advanced experiences on and off the course. Thanks to this collaboration, participants in NYRR’s youth programs have a new way to track their mileage online, while adult runners were recently introduced to a new results experience and mobile app, and will soon see a new website.

Capiraso is a champion of exceptional customer service and building a mission-driven brand, as evidenced by an increased focus on runner services and support, such as the rollout of an on-demand bib-assignment process for NYRR races and the relaunch of NYRR’s tiered membership program. These efforts demonstrate passion and support for the local runners and running clubs that have for decades been the beating heart of NYRR.

Under Capiraso’s tenure, NYRR has also signed a multi-year agreement with New Balance, a well-established brand that shares NYRR’s commitment to emerging technology and giving back to the community. This shared mission has been brought to life at the NYRR RUNCENTER featuring the New Balance Run Hub—a hub for NYRR’s runner services as well as a unique run hub for New Balance. For each pair of shoes purchased, NYRR and New Balance will donate a pair to a child in need in an effort to inspire and support the next generation of runners.

Capiraso, a father of two, holds undergraduate and MBA degrees from Fairleigh Dickinson University and also studied film at New York University. Prior to NYRR, he accumulated 15 years of brand marketing, organizational strategy, and leadership experience at companies like National Football League, Major League Baseball, Cole Haan, and Calvin Klein. Capiraso has worked with NYRR since 2010. He became an executive vice president in 2012 and COO in 2014.

In November 2017, Capiraso, a self-described middle-of-the-pack runner, ran his 26th consecutive New York City Marathon, once again in support of NYRR Team for Kids. Over the past eight years, Capiraso has raised more than $80,000 for the charity.

Twitter – @mcapiraso | @nyrr | @nycmarathon
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