Wharton Business Radio

Trendsetters: March 29, 2017

Host Pauline Brown is joined by Faith Popcorn (Founder, CEO, Faith Popcorn’s BrainReserve) on the Wednesday, March 29, 2017 edition of Trendsetters.

Air Date: Wednesday, March 29, 2017 on SiriusXM 132

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Trendsetters: March 29, 2017 13:00

Air Time: 1:00 pm
Featuring: Faith Popcorn

Featured Guests

Faith Popcorn

Founder, CEO, Faith Popcorn’s BrainReserve

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She is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974. The New York Times has called her “The Trend Oracle,” Fortune Magazine named her, “The Nostradamus of Marketing,” and she is recognized as America’s foremost Trend expert. She has identified such sweeping societal movements as “Cocooning,” “AtmosFear,” “Anchoring,” “99 Lives,” “Icon Toppling” and “Vigilante Consumer.”

As key strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help FPBR clients reposition established brands/companies, develop new models and innovate. She is a trusted advisor to the CEOs of The Fortune 500 including such companies as American Express, Campbell’s Soup, Citigroup, Colgate, Dunkin’ Donuts, IBM, Johnson & Johnson, Kellogg’s, Mars, SC Johnson, Tylenol, Unilever and The USPS. With a documented 95% accuracy rate, Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium with Cocooning. She was the first to anticipate the explosive growth of home delivery, home businesses and home shopping. Additionally, she predicted the rise of Social Media and has a significant following on Facebook and Twitter. Her FutureView, which focuses on how Trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe.

Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media in The New York Times, Time, Newsweek, Fortune, “The Today Show,” “Face the Nation,” and CNN. Faith was raised in Shanghai, China, is a fifth generation New Yorker, and a graduate of New York University and New York’s High School of Performing Arts.
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