Wharton Business Radio

Trendsetters: May 17, 2017

Host Pauline Brown is joined by Erin Kleinberg (Co-Founder, Métier Creative) and Stacie Brockman (Co-Founder, Métier Creative) on the Wednesday, May 17, 2017 edition of Trendsetters.

Air Date: Wednesday, May 17, 2017 on SiriusXM 132

Hosted By

Trendsetters: May 17, 2017 13:00

Air Time: 1:00 pm
Featuring: Erin Kleinberg, Stacie Brockman

Featured Guests

Erin Kleinberg

Co-Founder, Métier Creative

More

Erin Kleinberg is one of the co-founders of Métier Creative. She is a creative director, content creator and social media strategist.

Erin Kleinberg honed her skills with the fashion industry’s best. Erin honed her skills in NYC assisting W Magazine’s Fashion Director, Alex White. By styling photoshoots with George Clooney and Keira Knightley and working exclusively on major ad campaigns for Céline, Oscar de la Renta and CHANEL.

Shortly after returning home to Toronto at the tender age of 20, Kleinberg paved her own pathway to success by entering the contemporary design market, owning and operating her eponymous womenswear line, erinkleinberg. Her buzzed-about lookbooks (featuring Harley Viera- Newton, Irina Lazareanu, Annabelle Dexter Jones, Vanessa Traina and Theodora Richards) targeted the uptown/downtown girl Kleinberg channelled each season. Her first collection was sold in over 80 stores worldwide and debuted at retailers ranging from Saks Fifth Avenue, Lane Crawford, Neiman Marcus, Holt Renfrew and Harvey Nichols, with Barneys New York being the exclusive vendor to pick up her first season. Her namesake collection quickly gained popularity with Lena Dunham, Jared Leto, Shay Mitchell, Drew Barrymore and more. Kleinberg designed, produced and manufactured in Toronto before putting her successful line on hold to launch, The Coveteur in 2011.

As the President and Co-Founder of The Coveteur, Kleinberg oversaw all creative and art direction, brand development, strategic business relations and editorial executions. Inspired by The Social Network, the idea came to Kleinberg over brunch to go inside the homes and closets of today’s tastemakers. She saw a void in the industry and wanted to deconstruct the idea of streetstyle and take it one step further behind-the-scenes and inside the closet of our generation’s most influential people. The cult website gained a mass following and quickly evolved from a passion project to a lucrative business, which Kleinberg guided the growth of, including raising funding, scaling and expanding the creative vision.

In 2014, Kleinberg re-launched her line, erinkleinberg, as inspired by her personal quest for the perfect range of elevated, everyday pieces. After exploring the closets of a few hundred of today’s tastemakers, she felt that she had gained a better understanding about what women actually want to wear.

Her evolution into the ad world stemmed from ongoing conversations with Brockman surrounding the disconnected landscape between brands and tastemakers. Both Kleinberg and Brockman felt that there was no pre-existing ad agency who could address the needs of both sides of the equation and mediate successfully. Métier Creative was born out of filling a void in the creative advertising industry, specially with social media, to create disruptive, share-worthy content that properly illustrates a brand’s messaging while using effective media partners or influencers as qualified distribution methods to ensure success.

http://erinkleinberg.com/
Full Profile

Stacie Brockman

Co-Founder, Métier Creative

More

Stacie Brockman is one of the co-founders of Métier Creative. She is a writer, content creator and social media strategist.

Her past agency experience includes clients such as: LVMH (Louis Vuitton), Jimmy Choo, V Magazine, CR Fashion Book, John Hardy, BLK DNM, Sears Holdings (Kmart Fashion), Stri-Vectin, L’Oreal (Kiehl’s) and Hain Celestial (JASON, Alba Botanica, Avalon Organics, Ella’s Kitchen, Earth’s Best). She has facilitated full rebrands, celebrity endorsements and campaigns (Emma Roberts for Jimmy Choo’s Choo.08, HAIM for Jimmy Choo’s Choo.08 launch, etc.) creative direction, prop styling, media partnerships and paid media programs. As the Senior Content Manager of ICED Media, Brockman worked alongside the President and Co-Founder on new business pitches, brand discoveries and strategic decisions and executions to drive incremental ecommerce sales, follower growth and increased engagement across social media channels.

Before that, she spent 3 years as the Managing Editor and Business Development Manager of The Coveteur. She oversaw all casting of subjects (incl. talent wrangling), styling of editorial and advertorial projects, production, interviews with celebrities, copy writing, PR and most notably, social media. As the sole voice behind all of The Coveteur’s editorial content and social media, she was responsible for launching & overseeing the management of all platforms (Twitter, Instagram,Facebook, Pinterest, Tumblr, etc.) and growing their following to a loyal 850,000+ followers.

Her work included profiling a wide-range of talent, incl. celebrities, musicians, editors,

artists, designers & bloggers (i.e. Sarah Jessica Parker, Miranda Kerr, Jessica Alba, Kourtney Kardashian, Kaley Cuoco, Rosie-Huntington Whitely, Hugh Hefner, Pharrell, Drake, Tommy Hilfiger, etc.)

As the first intern-turned-employee, she helped to develop the look, feel and voice of the website, establish editorial strategies & consulted and produced all of their luxury brand collaborations with publications (I.e. Elle, Harper’s Bazaar, Vogue, InStyle, Refinery29, WhoWhatWear, The NY Times) and brands (I.e. CHANEL, Louis Vuitton, Cartier, Dior, Bulgari, Christian Louboutin, Armani, Ferragamo, Max Mara, Chloé, Dolce & Gabbana, Stuart Weitzman, Maybelline, MAC Cosmetics, Barbara Bui, Jimmy Choo, Madewell, Coach, NET-A-PORTER, THE OUTNET, J Brand, Tommy Hilfiger, Siegerson Morrison, Ann Taylor, Barneys, Bergdorfs, W Hotels, Luisa Via Roma, W Hotels, etc.).
Full Profile

Recent Episodes

Trendsetters: May 16, 2017

Host Pauline Brown is joined by Arianna Brown (Pauline Brown’s Daughter) and Lara Avsar (Founder, Her Little Story) on the Tuesday, May 16, 2017 edition of Trendsetters.Read More

Air Date: Tuesday, May 16, 2017

Trendsetters: May 10, 2017

Host Pauline Brown is joined by Barbara Garris (Special Guest: Pauline Brown’s Mother) on the Wednesday, May 10, 2017 edition of Trendsetters.Read More

Air Date: Wednesday, May 10, 2017

Trendsetters: May 3, 2017

Host Pauline Brown is joined by Joshin Raghubar (Founder, Executive Producer; Co-Founder, iKineo Ventures; Explore Sideways) on the Wednesday, May 3, 2017 edition of Trendsetters.Read More

Air Date: Wednesday, May 3, 2017

Trendsetters: April 26, 2017

Host Pauline Brown is joined by David Kidder (Co-Founder, CEO; Author of “The Startup Playbook”, Bionic) on the Wednesday, April 26, 2017 edition of Trendsetters.Read More

Air Date: Wednesday, April 26, 2017

Trendsetters: April 19, 2017

Host Pauline Brown is joined by Joel Towers (Executive Dean; Professor of Architecture and Sustainability, Parsons School of Design) and Lucy Jones (Fashion Designer, NYC) on the Wednesday, April 19, 2017 edition of Trendsetters.Read More

Air Date: Wednesday, April 19, 2017