Beth Comstock is a change-maker who has helped companies, big and small, grapple with rapid-fire change and open up to transformation. She is currently navigating forward as an author, instigator, and connector.
She was formerly vice chair of GE. Over nearly two decades at GE, she led efforts to accelerate new growth and innovation. Comstock initiated GE’s digital and clean-energy transformations, developed new businesses, increased GE’s brand value, and partnered to enhance its inventive culture. She led the creation of Current, an intelligent environments business, GE Ventures & Licensing, FastWorks, ecomagination and healthymagination, and oversaw GE Lighting. She was responsible for the sales, marketing, and communications functions, and was the company’s first chief marketing officer in twenty years.
As president of Integrated Media at NBC Universal, Comstock oversaw ad revenue and the company’s digital efforts, including the early development of hulu.com. She held a succession of marketing and communications roles at GE, NBC, CBS, and Turner Broadcasting/CNN.
Comstock is a director at Nike and trustee of the National Geographic Society. She graduated from the College of William and Mary with a degree in biology.