Bob Goldberg is the chief executive officer of the National Association of REALTORS®, America’s largest trade association, representing nearly 1.3 million members involved in all aspects of residential and commercial real estate.
Since becoming CEO in August 2017, Goldberg has engineered a corporate realignment aimed at transforming NAR into a member-centric organization focused on delivering member value. As part of the realignment, he created a Strategic Business Innovation and Technology Group to bring innovation and cost savings to REALTORS® through strategic partnerships, including through NAR’s REALTOR® Benefits Program, REach® technology accelerator, and Second Century Ventures strategic investment firm. A new Executive Outreach Program makes senior management of NAR accessible and accountable to the association’s 13 regions. And through a new Day in the Life of a REALTOR® Program, NAR staff are gaining first-hand knowledge of the day-to-day work and challenges of NAR members and state and local association staff.
A 23-year veteran of NAR, Goldberg previously served as senior vice president, overseeing a wide portfolio, including sales and marketing, business development and strategic investments, professional development, and meetings and conferences. Before joining NAR, he was a senior vice president with PRC Realty Systems, the nation’s leading provider of computer-based real estate information systems with $85 million in annual revenues. Previously, he was the national marketing manager with IFI/Plenum Data Corp., a leader in online information database products.
Goldberg was recently named No. 8 on the Swanepoel Power 200, a list of the most powerful and influential executives in real estate, produced annually by consulting firm T3 Sixty. He holds a bachelor of arts degree from the University of North Carolina-Chapel Hill. He and his wife, Susan, a former REALTOR®, live in Chicago.