Bill Kilday

VP of Marketing, Niantic, Inc.

Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping startup Keyhole, and marketing lead for Google’s Geo Division during the launch of Google Maps and Google Earth. He is currently VP of Marketing for Niantic, Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter Wizards Unite.

Book – https://www.amazon.com/Never-Lost-Again-Revolution-Industries/dp/0062673041
Book Site – https://www.neverlostagain.earth 

Past Appearances

Knowledge @Wharton: June 11, 2018

Host Dan Loney is joined by Carlos Torelli (Professor of Business Administration, Gies College of Business, University of Illinois at Urbana-Champaign), Bill Kilday (VP of Marketing, Niantic, Inc.), Shannon Monnat (Lerner Chair for Public Health Promotion and Associate Professor of Sociology, Syracuse University), Thea Gallagher (Clinic Director, Center for the Treatment and Study of Anxiety, Penn Medicine), Maria Oquendo PhD (Ruth Meltzer Professor & Chairman, Department of Psychiatry; Immediate Past President, American Psychiatric Association; Immediate Past President, International Academy of Suicide Research, Perelman School of Medicine, University of Pennsylvania), John Kirton (Director; Professor, Political Science, University of Toronto, G7 Research Group), Katherine Hempstead (Senior Advisor, Robert Wood Johnson Foundation), Olivier Chatain (Associate Professor, Strategy and Business Policy Department; Senior Fellow at the Mack Institute for Innovation at the Wharton School, HEC Paris), Robert Field (Professor of Law and Public Health; Lecturer in Health Care Management at Wharton, Drexel University’s Kline School of Law and Dornsife School of Public Health), and Mauro Guillen (Professor of International Management; Director, The University of Pennsylvania; Wharton’s The Lauder Institute) on the Monday, June 11, 2018 edition of Knowledge@Wharton.Read More

Air Date: Monday, June 11, 2018

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On Wharton Business Radio

Knowledge@Wharton: December 6, 2018 Episode Featured ImageKnowledge@Wharton: December 6, 2018

Host Dan Loney is joined by Thomai Serdari (Adjunct Professor of Marketing, Leonard N. Stern School of Business, New York University), Bradley Hope (Reporter; Author of” Billion Dollar Whale”), Lisa Ertz (Director, Defend Your Head’s Mom’s Safety Alliance), Carlos Torelli (Professor of Business Administration, Gies College of Business, University of Illinois at Urbana-Champaign), Bill Kilday (VP of Marketing, Niantic, Inc.), Douglas Smith M.D. (Robert A. Groff Professor of Teaching and Research in Neurosurgery in the Department of Neurology, Perelman School of Medicine at the University of Pennsylvania), Ken Shropshire (Wharton Professor Emeritus; CEO of the Global Sport Institute, The Wharton School), and Marshall Meyer (Emeritus Professor of Management, The Wharton School) on the Thursday, December 6, 2018 edition of Knowledge@Wharton.

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