Brad Grossman

Founder, CEO, Zeitguide

Brad founded Zeitguide in 2009 and is the Chairman and CEO.

Over the past 7 years, Brad has built a unique think-do-tank focused on the leading-edge issues changing our culture—and therefore our global businesses. Brad heads client-teams that guide top executives in nearly every industry vertical—media/entertainment, consumer products, finance, technology, advertising, healthcare, art/fashion—leading Fortune 100 global enterprises, non-profits, and emerging start-ups. Despite the various leadership roles and industries of our clients, they are all connected by their voracious curiosity about new ideas, a desire to embrace opportunities, and an eagerness to make positive contributions to culture.

ZEITGUIDE evolved out of Brad’s tenure as Head of Special Projects at Imagine Entertainment serving as the organization’s “cultural attaché” as featured in The New Yorker. While at Imagine, Brad conceived an incubation program to explore concepts and extraordinary entities outside the entertainment business to inspire fresh ideas for new content. Prior to Imagine, Brad spent over 15 years in independent and studio film production, including Sony Pictures and Universal Pictures. In addition, Brad co-founded Out in Television & Film, a networking and educational organization for LGBT filmmakers and executives, and founded Insta-Tutor, an academic coaching company for high achieving high-school students.

Brad graduated Phi Beta Kappa from Brown University with a BA in English Literature and Cultural Studies.

Twitter – @Zeitguide | @bradgro

Past Appearances

Marketing Matters: June 6, 2018

Hosts Americus Reed and Barbara Kahn are joined by Chris Milone (CMO, ShopRunner), Hristina Nikolova (Coughlin Sesquicentennial Assistant Professor of Marketing, Boston College), and Brad Grossman (Founder, CEO, Zeitguide) on the Wednesday, June 6, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, June 6, 2018

Marketing Matters: May 16, 2018

Host Americus Reed is joined by Chen Wang (Assistant Professor of Marketing, Drexel University), Robert McKee (Creative Writing Instructor/Lecturer, McKee Seminars), Tom Gerace (CEO, Skyword Marketing), and Brad Grossman (Founder, CEO, Zeitguide) on the Wednesday, May 16, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, May 16, 2018

Marketing Matters: March 14, 2018

Host Americus Reed is joined by Chen Wang (Assistant Professor of Marketing, Drexel University), Robert McKee (Creative Writing Instructor/Lecturer, McKee Seminars), Tom Gerace (CEO, Skyword Marketing), and Brad Grossman (Founder, CEO, Zeitguide) on the Wednesday, March 14, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, March 14, 2018

Marketing Matters: January 18, 2017

Host Americus Reed is joined by Kirk Kristofferson (Assistant Professor, Marketing, W.P. Carey School of Business, Arizona State University), Brad Grossman (Founder, CEO, Zeitguide), Steve Wanczyk (Associate Vice President, Braithwaite Communications), and Peter Fader on the Wednesday, January 18, 2017 edition of Marketing Matters.Read More

Air Date: Wednesday, January 18, 2017

Marketing Matters: November 30, 2016

Hosts Americus Reed and Barbara Kahn are joined by Andreas Eisingerich (Professor of Marketing; Programme Director, Full-Time MBA, Imperial College Business School), Erin Armendinger (Consultant, RetailNext), Ryan Hamilton (Associate Professor of Marketing, Goizueta Business School; Author of “The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level”, Emory University), and Brad Grossman (Founder, CEO, Zeitguide) on the Wednesday, November 30, 2016 edition of Marketing Matters.Read More

Air Date: Wednesday, November 30, 2016

Marketing Matters: November 23, 2016

Host Americus Reed is joined by David Paleschuck (VP of Licensing and Brand Partnerships, DOPE Magazine), Brad Grossman (Founder, CEO, Zeitguide), Mark Taffet (Presidetnt, Mark Taffet Media), and Steve Rohr (Communications Expert and Founder, Lexicon Public Relations) on the Wednesday, November 23, 2016 edition of Marketing Matters.Read More

Air Date: Wednesday, November 23, 2016

Marketing Matters: September 28, 2016

Hosts Americus Reed, Jenny Rooney, Barbara Kahn, and Catharine Hays are joined by Andreas Eisingerich (Professor of Marketing; Programme Director, Full-Time MBA, Imperial College Business School), Erin Armendinger (Consultant, RetailNext), Ryan Hamilton (Associate Professor of Marketing, Goizueta Business School; Author of “The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level”, Emory University), and Brad Grossman (Founder, CEO, Zeitguide) on the Wednesday, September 28, 2016 edition of Marketing Matters.Read More

Air Date: Wednesday, September 28, 2016

Marketing Matters: June 15, 2016

Host Americus Reed is joined by David Paleschuck (VP of Licensing and Brand Partnerships, DOPE Magazine), Brad Grossman (Founder, CEO, Zeitguide), Mark Taffet (Presidetnt, Mark Taffet Media), and Steve Rohr (Communications Expert and Founder, Lexicon Public Relations) on the Wednesday, June 15, 2016 edition of Marketing Matters.Read More

Air Date: Wednesday, June 15, 2016

Spotlight

On Wharton Business Radio

Marketing Matters: November 14, 2018 Episode Featured ImageMarketing Matters: November 14, 2018

Brad founded Zeitguide in 2009 and is the Chairman and CEO. Over the past 7 years, Brad has built a unique think-do-tank focused on the leading-edge issues changing our culture—and therefore our global businesses. Brad heads client-teams that guide top executives in nearly every industry vertical—media/entertainment, consumer products, finance, technology,Read More

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