Brad Haley

Chief Marketing Officer, IHOP

Prior to joining IHOP, I worked at CKE, starting out as the executive Vice President of marketing for Hardee’s in September of 2000 and assuming responsibility for the Carl’s Jr. brand, as well, in 2002. I was named as CKE’s first chief marketing officer in 2004. In that role, I led all facets of the company’s marketing efforts, including brand image and positioning, traditional and digital/social advertising and media, product development, merchandising, sales analysis, marketing research, pricing, restaurant design and décor, public relations and promotions.

I got my start in consumer packaged goods marketing with The Clorox Company. Before joining CKE, I was chief marketing officer for AFC Enterprises’ Church’s Chicken chain. From 1992 to 1999, I served as corporate vice president of marketing communications for Jack in the Box restaurants. While at Jack in the Box, I received the Brand Builder Award from Brandweek magazine for my work to orchestrate the chain’s turnaround following a devastating E. Coli-contaminated hamburger incident. I had similar success turning around the once struggling Hardee’s chain. I hold Bachelor of Science and MBA degrees from Santa Clara University.


On Wharton Business Radio

Measured Thoughts: August 6, 2018 Episode Featured ImageMeasured Thoughts: August 6, 2018

Hosts Suneal Bedi and David Reibstein are joined by Brad Haley (Chief Marketing Officer, IHOP) on the Monday, August 6, 2018 edition of Measured Thoughts.

View Episode