Brian Killingsworth

Chief Marketing Officer, Vegas Golden Knights

Brian Killingsworth serves as the Senior Vice President, Chief Marketing Officer for the Vegas Golden Knights. As the CMO, he oversees the team’s marketing and branding efforts and will promote the Golden Knights brand within the community and internationally. In addition, he will work to integrate and cross promote the domestic wineries owned and operated by Bill Foley as well as his Rock Creek resort properties in Montana and Idaho.

Killingsworth joins the Golden Knights after spending the last two seasons as the Chief Marketing Officer of the Tampa Bay Buccaneers of the National Football League. He led a staff of 40 employees and oversaw all aspects of the Buccaneers brand, including marketing, advertising, content, digital, broadcasting, analytics, research, youth programs, community relations and events and entertainment.

Prior to joining the Buccaneers, Killingsworth served as the Vice President of Marketing and Brand Strategy for the St. Louis Rams for three seasons. With the Rams, he oversaw the team’s marketing efforts, including marketing operations, branding, creative services, advertising, content, merchandise, concessions, research, youth programs, concerts, events and also explored new revenue opportunities.

Killingsworth spent 10 years with Major League Baseball’s Tampa Bay Rays as the Senior Director of Marketing and Promotions prior to his time in the NFL. With the Rays, he oversaw all marketing, advertising, promotions and digital and social media for the team.

The Tampa, Florida native graduated from Flagler College with a Bachelor’s degree in Communications in 2000 and earned his MBA, Marketing & Management degree from the University of South Florida in 2002.

Past Appearances

Measured Thoughts: June 4, 2018

Host David Reibstein is joined by Brian Killingsworth (Chief Marketing Officer, Vegas Golden Knights) on the Monday, June 4, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, June 4, 2018

The Wharton Sports Business Show: April 3, 2018

Host George Perry is joined by Michael Smith (Staff Writer, College Athletics, Sports Business Journal) and Brian Killingsworth (Chief Marketing Officer, Vegas Golden Knights) on the Tuesday, April 3, 2018 edition of The Wharton Sports Business Show.Read More

Air Date: Tuesday, April 3, 2018

Measured Thoughts: October 23, 2017

Host David Reibstein is joined by Brian Killingsworth (Chief Marketing Officer, Vegas Golden Knights) on the Monday, October 23, 2017 edition of Measured Thoughts.Read More

Air Date: Monday, October 23, 2017

Spotlight

On Wharton Business Radio

Measured Thoughts: October 7, 2019 Episode Featured ImageMeasured Thoughts: October 7, 2019

Host David Reibstein is joined by Brian Killingsworth (Chief Marketing Officer, Vegas Golden Knights) on the Monday, October 7, 2019 edition of Measured Thoughts.

View Episode